CARLSBAD, Calif. – April 7, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the next phase of GUNNAR’s existence by launching a new 2017 marketing campaign. Expanding on the original My_Digital Life campaign that illustrated the need for eyewear due to the digital lifestyles of GUNNAR Visionaries such as 50 Cent, Adam Sesler, DJ Skee, and Dyrus – GUNNAR launches The Movement: a campaign spotlighting top influencers and why they choose to protect their eyes.
Wearing GUNNAR eyewear as part of each Visionary’s daily arsenal to do what they do is no longer just recommended by medical professionals, it has become a movement. A pure movement to improve their lives, their performance, and their health. The new campaign features some of GUNNAR’s biggest Visionaries who enjoy incredible success thanks in part to their loyal and dedicated use of GUNNAR eyewear. A GUNNAR Visionary is a successful influencer who relies on the use of digital devices to master their career of choice. Starting with professional gamers, streamers, content creators, hackers, and digital artists, these Visionaries are shown wearing their frame style of choice while acknowledging that their accomplishments have been reached in part by protecting their eyes along the way.
The Movement campaign will kick off with legendary influencers like Mari “AtomicMari” Takahashi, Josh “Hydro74” Smith, Joseph “Swiftor” Alminawi, Scott “Highsage” Scheferman, and Gonzalo “ZeRo” Barrios. New Visionaries will be added throughout the year.
“This is a great campaign that recognizes the influencers who have helped create The Movement that has been a huge part in building the GUNNAR brand,” said GUNNAR President, Scott Sorensen. “Our Visionaries are a true testimonial to GUNNAR Optiks’ success in preventing digital eye strain and helping driven people achieve their goals.”
In 2016, GUNNAR focused on better educating the world about the issues of digital eye strain and how GUNNAR can help their daily digital lives. Through these marketing efforts, professionals in the video game, eSports, cyber security, and traditional athletic worlds jumped on board both in an effort to enhance their work while improving their performance. And from this, the GUNNAR Movement was fortified. Organically, it was no longer just about having eye protection, it was also about joining the growing number of wildly successful professionals in all fields who rely upon GUNNAR Optiks to help them dominate their respective goals. Using superior imagery and straightforward testimonials, GUNNAR is now focused on enhancing and spreading the message to everyone. It’s now time to join The Movement of believers who have made their lives better. Succeed on!
GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.
GUNNAR Optiks, LLC
Scott Sorensen, President