Events Archives - GUNNAR Computer Eyewear

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GUNNAR Partners with eSports and Crypto Giant Unikrn

Once again, we lead the charge in advancing esports and gaming performance with a revolutionary new partnership with Unikrn, a leading esports brand in the rapidly growing esports community. From our inception 10 years ago, we were the first and original non-peripheral-based company to support and promote esports, and here we are today moving this same support on into and beyond the 21st Century.

Made official on January 11, 2018, we are extremely excited to partner with Unikrn. What makes this partnership so unique is that we will be the first company to allow UnikoinGold (UKG) to be used to make purchases on gunnar.com via the Unikrn Wallet. If you buy GUNNAR products, you’ll also earn a UKG kickback when you sign up for Unikrn’s Connekt platform. GUNNAR products will be earnable via Unikrn’s jackpots, which users can enter for free after earning UKG just for playing the games they love. UnikoinGold is owned in over 200 countries, traded on major crypto exchanges around the world, and widely used on their own Unikrn platform.

From Unikrn CEO, Rahul Sood, “This is the first Unikrn Wallet partnership we’ve completed, and GUNNAR Optiks are once again ahead of the game. As one of the OGs in esports, it’s nice that GUNNAR recognizes Unikrn’s explosive growth and global reach. By integrating the cutting edge Unikrn Wallet Blockchain, GUNNAR may accept UnikoinGold from virtually anywhere, seamlessly and effortlessly. Just awesome!”

For those of you unfamiliar with Unikrn, they are like Disneyland for esports. Since launch, Unikrn has established itself as a leading esports brand that’s been woven into the fabric of the rapidly growing esports community. Their global product portfolio and contributions include the Unikrn wagering platform, esports team ownership, tournament series, multiple original content platforms, sponsored community creators, and a group that works with casinos to attract modern gaming audiences. Unikrn raised venture capital from Mark Cuban, Shari Redstone, Elisabeth Murdoch, Ashton Kutcher, Guy O’Seary, and many others including a leading investor well-known for early investment into Snapchat and the partners with similar track records in a variety of Silicon Valley successes, including Twitter and Instagram. Unikrn recently sold over 127,000,000 of their UnikoinGold tokens in what was the largest token sale in esports and gaming history.

“This partnership with Unikrn marks a new era in ecommerce, technology, and gaming for GUNNAR,” stated Scott Sorensen, GUNNAR President, “We have supported gaming and esports for a decade now and this partnership will allow us to take our support to the next level. We are very excited to partner with visionaries such as the Unikrn team because both of our brands share a passion for making your gaming experience extraordinary.”

You can find out more about Unikrn here and here. And before you dive into watching their content and esports teams, be sure your eyes are protected! We have several styles available right now.

GUNNAR Steams into Convention Season

The 2017 convention season is starting to pick up so we thought we’d share a bit about the upcoming events where you can find GUNNAR. There’s not much else in this world that gives us all the nerd-chills as much as hanging out in some foreign city, seeing friends, checking out the latest games and equipment, and eating a lot of unhealthy food. This year is no exception and we’re super pumped to see everyone’s faces at the various shows we’re planning to attend.

Up first, Team GUNNAR will be in Austin, Texas, for Rooster Teeth Expo which goes from July 7 to 9. Aside from everything else associated with this awesome show, we’re also very excited to pay Via 313 another visit for their incredible pizza! After RTX, we’ll be right in our own backyard for some more shenanigans at San Diego Comic-Con from July 20 to 23. We can’t tell you what we’re doing specifically, but you might want to stretch and be ready to run. Once SDCC has passed, we’ll be turning around and heading north for DEF CON. Calling Vegas home for many years, this is the quintessential show for all things hacking, digital espionage, and coding. It takes place July 27-30. Following DEF CON, and for those who are in the ergonomics industry, we’ll be heading back to Vegas to once again attend ErgoExpo August 22-25. This is a bit more of a laid-back show mostly because it’s all about being comfortable at work, and we’re perfectly okay with that.

Summer will be winding down after these shows have passed, but that doesn’t mean we will! After ErgoExpo, we’ll be in Seattle for PAX West from September 1 to 4. Great breweries, delicious sea food, and of course, some of the biggest gaming enthusiasts in the world – we can’t wait! Finally, winding down the season will be TwitchCon, and this year is shaping up to be the best one yet. It’ll be in Long Beach and takes place October 20-22. Swing by our booth to snap some selfies with us!

We hope to see many of you at these shows! Don’t forget, it is the Summer season so jump on gunnar.com to save 30% on GUNNAR sunglasses before you head out – 50% off if you also purchase a pair with amber lenses.

The eSports Phenomenon

Some people may not realize that esports has a storied history. Dating back to 1972, the first esports competition was held at Stanford University at an event called Spacewar. It was here that the esports name was coined. From there, its climb in popularity has been extremely slow. That is, of course, until recent years where esports has skyrocketed so much so that even major news and broadcast outlets have created specific divisions in order to cover this phenomenon.

This is where Blizzard comes in. They’ve led this battle with innovation, passion, and unbelievable quality. One look at any major Blizzard-run esport event and we can easily see why they are a paragon in the industry. And right alongside Blizzard is a savvy, passionate, and extremely hard-working team known as Tespa. Launched in Texas, they’ve since been taken under Blizzard’s wing in order to help bolster and develop a robust collegiate esports organization that is growing at an incredible rate. The following is a one-hour documentary about Blizzard, Tespa, and esports, and we can’t recommend watching it enough.

 

If that doesn’t give you what Blizzard loves to call nerd-chills, then we’re not sure anything will. All of the electric moments, the pure desire to succeed, and the absolutely passion to win cannot be ignored. GUNNAR Optiks is beyond proud to be partners with Tespa and Blizzard, and we can’t wait to see what’s to come in 2017!

Heroes of the Dorm winners in 2015, and 2016, received Heroes of the Storm™ Siege and Strike as gifts from us for their amazing accomplishments.

BlizzCon 2016 is Almost Here!

The most epic event all year for Blizzard fans around the world is almost here! BlizzCon has notoriously sold-out at record speed as thousands upon thousands of hopefuls virtually lining up in order to get their literal hands on tickets. The two-day event covers all things StarCraft, Diablo, World of Warcraft, Heroes of the Storm, and Overwatch sparking an impressive amount of passion from attendees and world-wide viewers. What’s more, some of the most exciting esports competitions go on display taking place on jaw-droppingly gorgeous stages.

GUNNAR is proud to be involved in this year’s event through our renewed partnership with Tespa. They are the premiere collegiate esports organization and we couldn’t be more excited to keep our relationship going. And what makes this team so amazing is how dedicated they are to promoting connections among enthusiastic gamers at the college level. For more information about BlizzCon, click here, and we hope to see many of you at the show in Anaheim on November 7 and 8!

Get geared for the event by checking out our Heroes of the Storm frames, Siege and Strike, as well as our Heroes temple sleeves all in stock now on gunnar.com.

GUNNAR Optiks @ TwitchCon

How do you sum up a whirlwind weekend in downtown San Diego at TwitchCon which was filled with thousands of fans and well-known personalities? Just another day at the “office” for GUNNAR! Twitch’s convention rolled out this year into our backyard and we have to say, it was pretty damn epic. Day 1, 2, and 3 were busy for our crew not just with inquiring attendees looking to protect their eyes, but also with all the Visionaries and friends who stopped by and hung out.

Who are these people? Oh, just some of our most favorite friends and supporters like Mari Takahashi and Matt Sohinki from Smosh, Pamela Horton, MissesMae, Trick2G, Bajheera and Warcraftjen, LifeWithLaughs and FrankWithLaughs, Towelliee, Lisa and Rick Malambri, Anthony Kongphan, kittyhouseknife, Hotted, Rebecca Grant, and Meg Turney just to name a few. Yeah, you can pretty much say we’re feeling the post-con blues now!

Protect your eyes with one of the most popular styles that sold out at TwitchCon: Enigma. In stock right now.

PAX West was EPIC!

When 3 AM ticked over on September 1 and we started our trek to the Pacific Northwest, we had a feeling this year’s PAX in Seattle would be pretty big. What we didn’t expect was just how epic the show would be, and it’s taken us a few days to truly wrap our heads around it. We saw an overwhelming number of people visit our booth, check out our latest styles, and each one of them kept us very busy. Even on Sunday and Monday when most events like this seem to wind down a bit, we never had more than a few minutes to take a breather or rest our feet. And you know what? It didn’t matter because we were fired up to bring you the very best in computer eyewear! Here’s a quick 30-second video highlighting our weekend at PAX West:


There’s a certain vibe in Seattle that’s hard to shake, and we’re already missing it and everyone we met. Yes, we were pretty exhausted by the time we got home, but that all changed when we started thinking about the next event we’re planning to attend. Featured at the show were our new styles, Enigma and Havok, which sold out pretty quickly. Click their names to check them out and to order up a pair for yourself! To check out some of the photos we took at the event, head over to our Facebook page and click on the PAX West album. Toss us a Like if you haven’t yet!

Much <3, PAX friends, see you at the next show!

PAX East, Lobster Rolls, and GUNNAR

Holy smokes, PAX East was a whirlwind for GUNNAR Optiks this year! When we first stepped foot onto Boston soil, it was probably one of the most gorgeous days they’d seen in months – sunny, in the 70s, and clear skies all around. Not only that, but the area around the Boston Convention & Exhibition Center was teaming with life, fantastic places to eat, and spectacular views. Couple everything together with the ocean air, the vibe of the city, and all of the enthusiastic folks who came by our booth, and we ended up having an amazing time at the show.

This year’s event weekend went really well. We had several Visionaries come to our booth to hang out, get pictures with us, meet up with fans, and help spread the word about ensuring eyes are protected. Scott Cole from ESPN, popular streamers, Trick2G, Shahmeen, and Wooty, the one and only LeeAnna Vamp, Michele Morrow who was representing Legendary Entertainment, and many more took time out of their busy schedules to swing by and spend time with everyone. Not only that, but we had an incredible turnout for our daily raffles! Prizes from us, Filthy Casual, and DXRacer were huge hits, and of course, grand prize winners all walked away with even bigger smiles to go with their free glasses. Take a peek at some of the images we snagged while we were there:

We weren’t too fond of having to leave such a great city, but we certainly took home a lot of great memories. From our time with the NVIDIA GeForce team at their after party to hanging out with the good folks from Universal Pictures and the Warcraft movie, PAX East 2016 was one of the most exciting shows we’ve been to in recent memory. We’ll never forget the mind-blowingly delicious lobster rolls, but more importantly, we can’t say thank you enough to every single one of you who stopped by the GUNNAR booth. We hope to see you again at the next event!

GUNNAR Invades Heroes of the Dorm

This past weekend, the wonderful folks at Blizzard and TeSPA graciously invited GUNNARS to the Heroes of the Dorm event in Seattle, and wow, did we have a great time! The two-day finale was the culmination of a weeks long tournament that pit 64 collegiate Heroes of the Storm eSports teams from all around North America against each other in a single-elimination style tournament. And the final two days were broadcast live on ESPNU and ESPN2! The prize? Full tuition scholarships to the winning team totaling $500,000! Not only that, but GUNNAR Optiks was also honored by joining forces with TeSPA in providing eyewear to the final four teams including an on-stage presentation of new glasses to the winning team. Here are a handful of images from the event:

What a terrific venue! TeSPA, Blizzard, and ESPN really did a great job putting this together, and despite a small technical hiccup at the start on Saturday, the audience never let up. In fact, they were some of the most electric fans we’ve seen in a long time. We were also really excited to see Gutslug, a University of Tennessee player, wearing his GUNNARS he receive at last year’s event!

Throughout the weekend, viewers and attendees saw some crazy team compositions, incredible action, and thrilling engagements. In the end, the team from Arizona State University dominated the team from the University of Texas at Arlington in a 3-to-nil victory. The win for ASU was extra sweet, too, given that they lost in the finals last year.

We want to congratulate all of the teams who made it to Heroes of the Dorm! Everyone played very well, and we were extremely grateful for the chance to provide each of them with the very best in gaming eyewear. If you missed the event, you can watch it online for free on the Heroes of the Storm Twitch channel.​

PAX South Wrap-Up

It’s been just over a week since we landed in San Antonio, TX to attend PAX South 2016, and the memories are still very strong. The 3-day whirlwind event saw thousands of gamers from all over the US and the world come together to celebrate all things geek. More impressive, though, was the sheer volume of traffic the GUNNAR booth handled. Beginning the hour before the doors opened to the general public on Friday, our staff saw a steady flow of curious people come up and try on a pair of glasses. And wouldn’t you know? Before lunch hit on the first day, we had already sold out of stock on two different styles.

PAX-South-body

While at the show, the GUNNARS crew had two different giveaways going at the same time. The first was a daily raffle where fans in attendance had a chance to win one of several prizes, including one of two gift boxes loaded with GUNNAR swag and a pair of glasses. The response was phenomenal, and with roughly 30 minutes before the 4 PM CST daily giveaway time, we had dozens of enthusiastic people surrounding the booth crowding in to make sure they could hear the ticket numbers as they were called out. The second contest was a drawing held on the Tuesday after returning from PAX South where 6 lucky entrants received a 3-month supply of GUNNARS. Basically, they got 3 free pairs!

All-in-all, it was a very fun event and by the last day, nearly every single pair of glasses we brought had sold out. We’re already looking forward to next year’s show! We just uploaded all of our photos to our Facebook page so feel free to check out the celebrity visitors and crowds that came by: Click me!

#CES2016: New Digital Eye Strain Report

The International Consumer Electronics Show is the largest technology exposition in the world. All of the latest and greatest advancements in the digital world are revealed at the event which takes place in Las Vegas. Despite there being some thrilling new inventions and breakthroughs this year, one subject took center stage: digital eye strain. During CES this week, The Vision Council released their 2016 Digital Eye Strain Report which was quickly picked up and reported on by numerous media outlets. From their survey of 10,000 adults, The Vision Council found that 70% of Americans suffer from some form of digital eye strain, while nine out of 10 of those people use electronic devices for two or more hours a day. They also reported that 27% of Americans do not know computer eyewear can protect against digital eye strain.

In an interview with CBS News, one technology sales expert who spends a lot of time in front of his laptop confessed that he experienced many symptoms of digital eye strain. These symptoms include headaches, eye strain, blurred vision, dry eyes, and more. It wasn’t until he purchased prescription glasses designed to help alleviate the negative effects of blue light and digital eye strain that he was finally able to experience relief.

Yes, there are prescription options out there to help you avoid digital eye strain, but they don’t include GUNNAR Optiks’ patented lens technology. With our eyewear, you not only find relief from digital eye strain, but you’re also protected against the negative effects of blue light while the shape of our glasses help keep your eyes from drying out. The bottom line: we’re here to help protect your eyes so you can better focus on what needs to get done whether you wear prescription glasses or not.

Here are just a few of the many media articles that were posted this week based on The Vision Council’s 2016 report released at CES:
Chicago Tribune
CBS News
MSN

Kids’ Eyes are the Future: GUNNAR Optiks Visits Adobe Utah

Children are the future. This statement has been nothing short of cliche for as long as we can all remember. Yet, it never stops being true. One of our missions in life is to protect and groom our children to take over the world from us someday. With all the dangers in the current world to educate them and protect them from, don’t you think vision loss shouldn’t be one of them? With more exposure to back-lit, harsh light digital screens than ever before in history, this generation of iPad wielding grade-schoolers is going down a blinding path.

Recently at Adobe’s 280,000 sq. foot campus in Lehi, Utah, Adobe was celebrating bring your kids to work day with caricature artists, games and a focus on their vision. GUNNAR Optiks (next to the caricature artists and the photo booth) were invited back to an Adobe campus (after recently visiting the San Jose campus and the San Francisco campus) to speak about visual ergonomics to the Adobe team, and their children.

There has been an exponential increase in the use of digital screens among children, at home and in the classroom. While the focus of ergonomics has been on business environments, we are overlooking the screens we are handing our children to stare at, not to mention things like active boards in school environments. What this is leading to is children needing vision correction earlier in life thanks to the influx of technology in their lives and in front of their still developing brains. This use of technology will of course only benefit children, especially with the obsoletion of printed textbooks on the horizon.

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The Lehi Adobe campus is very unique. As the over 600 kids attending can attest, there is a an always present glare coming from the windows. The campus lets in all the sunshine available, which can create major problems when working. The ergonomics team bought screen protectors, but those proved ineffective. Several teams are already wearing GUNNAR glasses in order to protect their eyes from the glare. The employees understand how important eye protection is, which is a lesson they are passing directly on to their children.

Each child was given a pair of GUNNAR Optiks MLG Phantoms to try and they engaged in a game of Charades on the app Heads Up using an iPad Mini. The kids and their parents could see the change in how their eyes reacted to the digital screen firsthand. The parents and children learned about eye health and visual ergonomics, all the while forgetting about the harsh glare coming off the screens because they were wearing protective eyewear. The moral of the story is that any time you are using a digital screen, you should be wearing digital eyewear, even if it’s only for a game of charades.

GUNNAR at Rooster Teeth Expo 2013

If you are a gamer then you know about Rooster Teeth. The gaming centric comedy and entertainment collective hit the big time a few years back with their Red vs. Blue videos. The series is a rip on the interpersonal and battlefield relationships of two teams of Spartan warriors from Halo. Like many other successful properties, Rooster Teeth quickly shot to pop culture stardom which led to a large following and community. This community recently met in Austin, TX for the third annual Rooster Teeth Expo (RTX). GUNNAR Optiks was on hand to educate gamers on Computer Vision Syndrome and the benefits of gaming with GUNNAR glasses.

The three day event featured a full slate of gaming industry panelists and entertainers, with a equally matched expo hall. From exploring the art of video games, to app development and comedy focused panels, RTX was a hit for fans and industry professionals alike. At the GUNNAR Optiks booth fans were given the chance to try on a pair of GUNNAR glasses for themselves and/or purchase at a show special discount. Booth visitors also got to play on the Project Gaems portable gaming rigs. The entire GUNNAR team had a great time at RTX and looks forward to coming back next year.

Be sure to check out the photo gallery below and follow Rooster Teeth on Facebook and Twitter!

RTX 2013 Photo Gallery (for the full set, head over to Facebook)

GUNNAR at the MLG Spring Championship

This past weekend at the Anaheim Convention Center, GUNNAR Optiks once again teamed up with Major League Gaming at the MLG 2013 Spring Championship. The championship not only set attendance records (over 21,000 turned out to watch their favorite gaming clans compete for the big money prizes), but also saw the crowning of a new world champion Call of Duty team. Congrats to CompLexity on their big COD win.

Meanwhile at the GUNNAR Optiks booth, the theme was the 1990’s, a period instrumental in changing the face of gaming forever (remember the bitwars?) The full arcade cabinets of The Simpson’s Game and two-player Metal Slug 2 rode shotgun to a heated and energized N64 Super Smash Bros. tournament. Each day one lucky winner walked away with a brand spanking new pair of GUNNAR glasses.

Other big winners from the MLG Spring Championship were FXOpen eSports, destroying the competition at League of Legends and walking away with $20,000 and a spot in Riot Games’ League Championship Series Season 4 Spring Promotion Tournament. South Korea’s Polt (Choi Seong Hoon) took home the StarCraft II prize, a cool $10,000. As you may or may not know, in South Korea Starcraft II is basically the official sport of the country.

During the show GUNNAR Optiks had the popular MLG Phantom for sale in various frame color combinations. MLG’s next Pro Circuit Championship event takes place in Columbus, Ohio this November. If we see you there, don’t forget to wear your GUNNARs and head over to Facebook to check out the entire photo gallery.

Adobe Welcomes GUNNAR Optiks to the Swag Store

Recently at the Adobe offices in San Jose, CA, GUNNAR Optiks was onsite to talk about the ergonomic and health benefits of wearing GUNNAR glasses at work. Set up outside the cafeteria, over 3,000 Adobe employees got the chance to see GUNNAR glasses in action. During May, which is Healthy Vision Month, corporations like Adobe are focusing on putting their employees in the healthiest position to succeed. Adobe recognizes the importance of employee health, which is why they have made GUNNAR Optiks a permanent fixture in their newly opened Swag Store.

The Swag Store, onsite at Adobe San Jose, will offer a wide selection of products. The store, run by BrandVia (who also runs the Facebook and Ebay company stores) carries everything from peripherals to cell phone cases and so-on, generally with the Adobe branding. GUNNAR Optiks was welcomed into the store with a full free standing 32 unit display with eight styles on hand, including exclusive styles not offered in retail outlets such as Best Buy.

Thanks to Adobe employee Jon — who loves his GUNNAR glasses so much that he that referred GUNNARS to the Escape committee that manages on-site campus events — GUNNAR Optiks not only will be in the company store but Adobe Employee Perks is looking at GUNNARS as an option for managers to gift to hard-working teams. Adobe wanted to carry premium products with a general appeal to their employee base and felt GUNNAR Optiks fit that mold

So far, the most popular pairs at Adobe are the GUNNAR Crystalline line, which not only enhances and protects vision but allows designers to work in true color. This factor is important for a company like Adobe, who employs a lot of graphic designers. Aside from the Crystalline, the Phenom Graphite and WiFive Espresso are so far the best selling styles among Adobe employees.

GUNNAR Optiks is looking forward to their partnership with Adobe and will be on site to support the Adobe Swag Store launch.

GUNNAR Supports Healthy Vision Month

 

May is Healthy Vision Month. If you are reading this, then you should be curious about healthy vision month. The reason for this is simple: you have eyes and you use them every day, all day and you are most likely reading this on a digital device screen. The reason this is important is that many people forget that not only is the eye surrounded by muscles, but it has its own rate of degeneration. However, like the National Eye Institute, GUNNAR Optiks is here to help.

Digital eye strain is not just an ergonomic issue. With your eyes continuously refocusing and repositioning themselves, not only does this affect the muscles but can lead to fatigue, dryness, irritation, and other vision problems. As this report from the Vision Council explains, digital eye strain is the most common computer-related repetitive strain injury, even more so than carpal tunnel and tendonitis.  We’re quick to slap on a wrist brace, so why aren’t we as quick to do something to protect our eyes?

According to the National Eye Institute, most people “often do not pay attention to their vision unless they notice a problem.” Part of it is sociological, part of it is just a lack of general education about the issue. Our eyes are responsible for delivering visual inputs to our brains – as if this isn’t obvious. Protecting them and ensuring that they are functioning without strain should be our first concern if we are staring at digital devices all day long. The Vision Council report mentioned above goes on to outline all the issues that can be caused by poor eye ergonomics including back and neck problems, headaches and blurred vision. All this can contribute to eventual vision problems in the non-digital areas of your life.

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So what can you do to prevent future eye problems and relieve current eye strain and stress?

The first step is to get an eye exam. This will quickly determine your overall eye health and if you need corrective lenses or not. Before you buy a pair of GUNNAR glasses, you’ll want to know if you need them in prescription or not. Most eye exams and prescription glasses (including GUNNARS) are covered in part by HSA/FSA benefits. Sure, there is a stigma attached to getting glasses but would you rather adhere to some vague social stereotype or see the world perfectly?

For many of us, our world is a constant series of monitors, backlit displays, tablets and mobile phones. From when we wake in the morning to when we turn off the light for the night. How many hours per day, per week do you spend in front of a digital screen? All this time, absorbing harsh light that our eyes haven’t properly adapted to defend against, can be a serious strain on the eyes. Even with corrective lenses, everyone using digital devices should consider the ergonomics of doing so.

Ergonomics isn’t just about making sure you are sitting up straight. In many corporate environments, ergonomics is a serious issue. Many employers (maybe even yours) goes to great lengths to not only educate their employees about proper ergonomics, but they may also provide you with the equipment you need to have the most ergonomic workstation. This can range from a proper chair, to wrist rests to a new pair of GUNNAR glasses.

Healthy Vision Month is a month to take stock of what your vision means to you and what you would do to protect it. From getting an eye exam, to setting yourself up at work in a visually ergonomic workstation and so on, visual health is just as important to your daily life as everything else you worry about. The difference is, finding a healthy resolve for your eyes might be as easy as a new pair of GUNNAR Optiks.

Recap: GUNNAR at Adobe Day

This past weekend at the Adobe facility in San Jose, CA, GUNNAR Optiks received an exclusive invitation to demo for Adobe employees. Adobe was recently recognized as one of the best companies to work. They were #2 on FORTUNE’s World’s Most Admired Software companies list, and one of the UK’s Sunday Times 100 Best Companies to Work For. One of the reasons Adobe routinely shows up on these kinds of lists is how they treat their employees – well.

The presence of GUNNAR at Adobe’s San Jose location, which houses 3,000 of their 10,000+ worldwide employee base, was to showcase the growing concern that companies like Adobe have for the ocular health of their employees that stare at computer screens all day. Before they could even unpack, the GUNNAR team sold several pairs of glasses, with several dozen more being sold throughout day.  Things went so well as to merit consideration for GUNNARS to be included in the new Swag Store that will be opening up soon on the Adobe campus.

GUNNAR was also on hand to educate Adobe employees about the benefits of visual ergonomics. As May is Healthy Vision Month, more corporations are following the trend set by Adobe in helping their employees find ergonomic solutions for totally preventable issues such as Computer Vision Syndrome. For more information about the GUNNAR corporate sales program: https://www.gunnars.com/b2b/

Adobe Day photo gallery:

Packed GUNNAR Booth for Pax East 2013

Packed GUNNAR Booth for Pax East 2013

Pax East 2013 has come to a close – a week ago. After three days on the convention center floor, one finds himself feeling like a beaten down bag of potatoes. If that metaphor makes no sense, then you are in the right frame of mind for how the body and brain feel after a convention of this caliber. Three days in Boston, three days at the GUNNAR Optiks inflatable booth, three days of awesome video games and the awesome glasses to help people play those games better. This was another Pax and I’m still tired.

There is a common trend among conventions – people get sick. And while I managed to avoid getting truly sick, many did. This is because when you have 80,000 people wandering through a convention center, there are bound to be germs passing around. Sanitize those hands folks! Health lesson aside, Pax East 2013 explored new ground for the convention and was better than any previous incarnations of the show. The highlights had to have been the expanded Indie Game Showcase, which allowed over 60 independent developers showcase their wares, and the larger aisles. The show was pushed to encompass the entire convention center to make room for the expected larger crowd.

There is something to be said for larger aisles, and the GUNNAR booth was in a prime spot in-between the AAA game producers and the indie developers. Our inflatable booth was a first, and both restricted free flowing traffic and trapped people in the booth. While this may have affected sales, it also made for a constantly busy and packed booth. There was little moving around space – and this is a good thing. The conversations and glasses were flying off the shelf, no-one was leaving without at least talking with someone about the benefits of wearing GUNNAR glasses and showing off the new styles. While I was there as the PR rep, talking to the media, I was also speaking on the benefits of wearing RX GUNNAR glasses, since I’ve worn glasses for 26 years.

I met a lot of great people. Gamers, media folk trying to make it on their own, indie game developers and so on. Pax is more than just a gaming convention, it’s a family. The atmosphere is friendly, people try to help each other out and so on. There was a girl who brought me a pair of plastic steampunk goggles that were being given away at the Magic: The Gathering booth. I didn’t have time to participate in their scavenger hunt, but expressed interest in a passing conversation. An hour later she shows up with an extra pair of steampunk goggles. That’s pretty awesome and that’s what Pax is all about. Of course, in retrospect I should have at least gotten her Twitter handle so I could have thanked her proper, you know – on social media.

Oh, and the cosplay. As you can see from the gallery above, the cosplayers pulled out all the stops to make this years Pax as amazing as they could. Sadly, I didn’t snap any pictures of all the Lara Croft cosplayers, which seemed to be this years most popular costume choice for women. The most popular costume choice for men seemed to be that of Bronies. There were a few to say the least. The best though was Barf, from Spaceballs. His tail wagged!

Pax East is a fantastic show for fans, for gamers and for developers. The fact that they are paying more attention to indie developers than ever before is outstanding. And let’s not forget about the tabletop gaming. The tabletop area was packed with amazing games this year, including one pictured in the gallery above – The Emperor’s New Clothes by Jonathan Liu.

Pax is always a great time, and it was great being there as a GUNNAR Optiks representative, even though it meant not being able to check out all the new games. I didn’t get a chance to play anything new. So, what were your favorite bits from Pax East 2013? What were your favorite games?

All images: C. Silver