General Archives - GUNNAR Computer Eyewear

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Time for a Digital Detox?

A few weeks ago, we introduced the concept of health is the new wealth. Well, for many in the health and wellness industry, the idea has been around for a long time but never really in the realm of protecting eyes. Over the past year, however, and through our efforts to help educate with the assistance of professionals in all kinds of related fields, things are changing very quickly.

Your daily goals being achieved, being able to go the distance in all that you do, and then getting a meaningful night’s sleep are incredibly important. Most Americans take steps each day to boost their energy and health whether it’s through exercise, an extra cup of coffee, going for a reinvigorating walk outside, or, believe it or not, by giving their eyes a break. The latest concept beginning to build up steam is for people to give themselves a digital detox. It’s not a bad idea. But for many, it’s also either not an option or a desired alternative to staying connected.

protect eyes from computer screen

Based on cited studies from Pew Research Center, Nielsen, and Oxford University, there is an ever-growing number of people all around the world who are affected by the artificial blue light emanating from their digital devices. Since statistics show more than 83% of Americans report using a digital device for more than two hours a day, 60.5% of those people in turn report experiencing digital eye strain. This was all revealed this year at CES in Las Vegas by our friends at The Vision Council. On top of that, the American Medical Association recently issued a warning to all cities in the U.S. to stop using LED lighting because of how intense the blue light can be and disruptive it is for circadian rhythms. From this, Harvard then studied the issue further showing overly-lit conditions (extensive artificial lighting) can increase the risk for cancer.

With so many new studies coming out about just how bad not protecting your eyes can be, it’s no wonder those in the health and wellness communities are now also jumping on board and encouraging everyone to take more precautions. Why wouldn’t you? It’s simple: when you’re unable to disconnect and walk away from a digital screen, and for all the times you have to keep staring at one, protecting your eyes is the best solution to avoiding harmful, high-intensity blue light. As we shared before, apps and devices that manipulate screen colors in order to lessen blue light are all well and good, but not nearly enough. And in max settings, everything being orange is definitely not ideal. So why bother struggling and avoiding the simplest, most convenient way in which you can get more protection than anything else?

glasses to protect eyes from computer screen

Of course, we’re tooting our own horn here a bit, but with good reason. No one else compares to our tech, and since our lens design is patented, you know you’re getting top-quality. As well, with our new BPF (blue-light protection factor) rating, you can clearly gauge the difference in our lens options as well as in comparison to our competitors. For more information about BPF and why a healthy start to your day begins with your eyes, click here.

If you’re sick of the tired, itchy, burned-out feelings in your eyes and want to return to getting a good, deep, solid night’s rest, head to gunnar.com and join the Movement that’s sweeping across the planet.

GUNNAR Partners with Coke Esports

We are extremely excited to announce we have partnered with Coke Esports on a collaborative special edition gaming eyewear project. Coca-Cola™ has made a large commitment to esports over the past few years, and with our patented technology, influencers around the world will receive the visual help they need. Just released with the help of the Coke Esports team, the Limited Edition Coke Esports-branded Enigma and microfiber bag have landed and are currently being given out to Coke Esports’ friends of the brand.

“We are very excited to partner with Coke Esports on this exclusive ENIGMA project for true esports gaming enthusiasts,” stated Scott Sorensen, GUNNAR President. “Both of our brands share a passion for making life and your gaming experience extraordinary. Both brands accent each other; Coca Cola refreshes the body while GUNNAR glasses keep the eyes refreshed.”

The world of esports is growing at an exponential rate and for GUNNAR to have the opportunity to join forces with Coke Esports is a huge honor. Whether gamers are engaged in feverish competition or honing their skills, GUNNAR and Coke Esports will be protecting their most valuable asset: their eyes.

Join thousands of other esports enthusiasts and pros, and get on the GUNNAR Movement bandwagon with the Enigma which is in stock now.

GUNNAR Partners with eSports and Crypto Giant Unikrn

Once again, we lead the charge in advancing esports and gaming performance with a revolutionary new partnership with Unikrn, a leading esports brand in the rapidly growing esports community. From our inception 10 years ago, we were the first and original non-peripheral-based company to support and promote esports, and here we are today moving this same support on into and beyond the 21st Century.

Made official on January 11, 2018, we are extremely excited to partner with Unikrn. What makes this partnership so unique is that we will be the first company to allow UnikoinGold (UKG) to be used to make purchases on gunnar.com via the Unikrn Wallet. If you buy GUNNAR products, you’ll also earn a UKG kickback when you sign up for Unikrn’s Connekt platform. GUNNAR products will be earnable via Unikrn’s jackpots, which users can enter for free after earning UKG just for playing the games they love. UnikoinGold is owned in over 200 countries, traded on major crypto exchanges around the world, and widely used on their own Unikrn platform.

From Unikrn CEO, Rahul Sood, “This is the first Unikrn Wallet partnership we’ve completed, and GUNNAR Optiks are once again ahead of the game. As one of the OGs in esports, it’s nice that GUNNAR recognizes Unikrn’s explosive growth and global reach. By integrating the cutting edge Unikrn Wallet Blockchain, GUNNAR may accept UnikoinGold from virtually anywhere, seamlessly and effortlessly. Just awesome!”

For those of you unfamiliar with Unikrn, they are like Disneyland for esports. Since launch, Unikrn has established itself as a leading esports brand that’s been woven into the fabric of the rapidly growing esports community. Their global product portfolio and contributions include the Unikrn wagering platform, esports team ownership, tournament series, multiple original content platforms, sponsored community creators, and a group that works with casinos to attract modern gaming audiences. Unikrn raised venture capital from Mark Cuban, Shari Redstone, Elisabeth Murdoch, Ashton Kutcher, Guy O’Seary, and many others including a leading investor well-known for early investment into Snapchat and the partners with similar track records in a variety of Silicon Valley successes, including Twitter and Instagram. Unikrn recently sold over 127,000,000 of their UnikoinGold tokens in what was the largest token sale in esports and gaming history.

“This partnership with Unikrn marks a new era in ecommerce, technology, and gaming for GUNNAR,” stated Scott Sorensen, GUNNAR President, “We have supported gaming and esports for a decade now and this partnership will allow us to take our support to the next level. We are very excited to partner with visionaries such as the Unikrn team because both of our brands share a passion for making your gaming experience extraordinary.”

You can find out more about Unikrn here and here. And before you dive into watching their content and esports teams, be sure your eyes are protected! We have several styles available right now.

Health is the New Wealth

2018 is upon us and so begins a fresh start for countless people. It’s the season of New Year’s Resolutions when millions of individuals will promise themselves to eat more nutritious foods, increase their vitamin intake, hit the gym on a regular basis, and all sorts of other efforts in order to achieve a healthier and happier version of themselves. However, for most, one integral part of their body is neglected: the eyes.

eye health

Everyone’s day begins when the eyes open and ends when they close, so it makes perfect sense to protect them in between. And given the incredible amount of new information being released about the need to protect the eyes, now is the time for a digital eyewear movement like no one has ever seen before (pun intended). Just take a look at WebMD; they recently posted an article that shows wearing amber-tinted glasses is recommended to improve sleep quality. The study is based on a newly published article in the Journal of Psychiatric Research which proved “soundness of sleep” was “significantly higher” when subjects wore amber lenses before going to bed. So, you see, health really is the new wealth!

It’s no mystery that efforts by many to live a healthier life have increased. In fact, since 2013, the health and wellness industry has grown by nearly 11%, and earns around $4 trillion a year with nearly $550 billion going to mind and body fitness. From expensive, healthy customized diets to specialized personal training, millions of people are shelling out thousands of dollars each year to better themselves. Yet, the same eyes they use to spot these deals in order to improve their health is the one part of their body that’s ignored the most. Whether indoors or out, many people just don’t feel the need to put on a pair of glasses or sunglasses in order to avoid damaging waves of light. Outdoors, it’s ultraviolet light which has been proven time and again to damage corneal tissue. Indoors, it’s the dreaded artificial blue light that’s really the beast of eye damage.

protect eyes

If you’re just catching up on what’s been getting a lot of attention lately, blue light is the only wavelength that penetrates deep into the eye and can adversely affect the retina. With sunlight, the natural part of our biological clocks kicks in. Blue light triggers an enzyme in the eye which sends a message to the brain to turn off melatonin (the natural chemical that makes us sleepy) and we wake up. As the sun goes down, the results are reversed and we get tired. Since it’s the 21st Century, though, we’re now inundated by electronic devices at nearly every turn. Cell phones, laptops, tablets, dashboards, even some refrigerator doors! Digital screens are everywhere and they all emit a whole lot more blue light than the sun. Specifically, the peak of blue light from 400 to 450 nanometers is the most damaging. Beyond 450, we get a wavelength of blue light that’s actually healthy, helps your mood improve, and increases focus.

Now, if you’re one of the 83+% of Americans who use a digital device for more than two hours a day and part of the millions who experience eye strain, dry eyes, headaches, blurred vision, and even neck and shoulder pain, then say hello to digital eye strain because that’s what you have. And if you think these numbers are alarming, don’t hold your breath for a reprieve because our world is only getting more wired as you read this. Not only are our eyes exposed to harmful blue light at nearly every turn which can cause macular degeneration, cataracts, and permanent damage to the retina, that same blue light is also causing us to lose quality sleep. So, in a world concerned about health, wellness, and improving livelihood, why are so many disregarding their eyes while dumping thousands of dollars on everything else? It makes no sense.

eye health tips

What we weren’t expecting as we headed into 2017 was for a new era of urgency to be ushered in. We had professional athletic directors and teams reach out, health gurus, exercise experts, and many more come knocking on our door looking for a way to improve their sleep quality while protecting their eyes throughout their digitally-soaked day. Even fashion-conscious celebrities and organizations wanted to work with us because digital eye strain is a very real issue for all people from all walks of life. 2017 turned into a GUNNAR Movement which we’re now riding into 2018. Not only are we working hard on developing new styles and technology to go with them, we have some really ambitious partnerships to announce very soon. This has all led us to wonder how we can make it easier for you to decipher exactly what you’re getting when you invest in GUNNAR products and your health.

good eyesight
healthy eyes

Today, we’d like to announce a new lens protection rating system we’re calling BPF: blue protection factor. BPF is a scientifically applied protection rating designed to help people compare the efficiency of the blue light protection from their screens which they receive from their glasses. Starting now and similar to SPF (sun protection factor), all of our products and comparisons will come with a BPF rating so you can clearly see what level of protection you’re getting. The GUNNAR patented amber lens carries a BPF of 65 in comparison to most other competitors that have a BPF of 18. Wearing a lens with a BPF value of 65 means that the lens blocks a minimum of 65% of incoming blue light from 380nm to 450nm, and 100% of UV light. Since the most damaging and intense blue light is nearer to 450 nanometers, you know GUNNAR protection will be vastly superior.

Protecting your eyes is our #1 goal. Ever since GUNNAR was established over 10 years ago, we’ve remained close to optometry professions to ensure our products are of the highest quality on the market. Whether you’re a hardcore gamer, engineer, accountant, student, or just on a computer a lot, GUNNAR provides the highest protection available – protection that helps you see better, play longer, and improve your health. On top of that and with the introduction of the BPF rating system, we’re able to go one step further in making sure you know you’re getting nothing but the best with GUNNAR Optiks.

If you’re new to GUNNAR and into gaming, check out the Razer FPS; if you’re looking for something to wear during the daily grind, take a peek at the Publish Mod.

Ladies, Prioritizing Your Eye Health Will Help Your Workplace Productivity!

The health and wellness gurus at Well+Good just posted an interesting article which discusses the need for women to pay better attention to their eye health, and we couldn’t agree more. Noting the 20-20-20 rule for keeping eyes fresh and rested throughout the day, W+G also shed some light on a recent release which stated women are more likely to suffer from chronic dry eye, inflammation, and vision impairment when compared to men. As you already know, these are just a few of the many symptoms of digital eye strain which is exactly what GUNNAR eyewear prevents.

So, if your “#bosslady goals” are to keep excelling and getting the job done well, follow Well+Good’s advice and then take it one step further by protecting your eyes with GUNNAR. You will immediately feel the difference and, therefore, be able to spend more time on increasing your workplace productivity.

Ramp up your ability to tackle the daily grind with a pair of Vertex – available now in Onyx and Smoke.

Nobel Prize Awarded to Circadian Rhythm Doctors on How Artificial Light Affects Your Sleep

Congratulations to doctors Jeffrey Hall, Michael Rosbash, and Michael Young for winning the Nobel Prize in Physiology or Medicine! These three American medical professionals studied fruit flies for decades in order to isolate one specific gene that dictates the body’s circadian rhythm. What’s crucial about their life’s work is how it’s led the way for a much more robust understanding of how artificial light can affect our well-being and sleep. Another important thing to note is their work was chosen to be awarded over ground-breaking discoveries in gene-editing as well as immuno-oncology which is the process of fighting cancer by jump-starting the immune system.

The TL;DR version of their work is this: we all have a constellation of proteins in our DNA which work together in order to keep us functioning on a 24-hour cycle. This process includes when and how well we sleep. In this cluster is one particular protein which allows light to have an influence on our body’s clock. Letting in more artificial light will disrupt the cycle and thus cause our brains to not want to sleep (melatonin disruption). What happens when you don’t get enough sleep? As we previously posted, you risk impairing your memory, increasing your chances for injury and disease, perpetuating the issue through neurotoxin buildup which further disrupts sleep, and becoming more prone to depression.

In the end, their incredible efforts have led to major advancements in sleep science. This really is an amazing achievement and worth the 5 minutes to read the whole story on Wired.com which you can find by clicking here.

With GUNNAR Optiks and our technologically enhanced eyewear, you can help preserve your body clock and get the proper sleep you deserve.

 

The Nobel Prize in Physiology or Medicine 2017“. Nobelprize.org. Nobel Media AB 2014. Web. 3 Oct 2017.

The Mission: Protecting Your Eyes

When it comes to summarizing why GUNNAR Optiks exists, leave it to the brainy and eloquent literary geniuses at The Mission to hit a home run. In their latest article, they feature a treasure-trove of really meaningful information about digital eye strain and how GUNNAR can help prevent the symptoms. The Mission’s easy-to-read story weaves readers through the facts, information about blue light, what is digital eye strain, and then it closes out with some very helpful solutions. Why so serious? Because it is very important to protect your eyes as they are an integral part of the body that regulate sleep patterns, hormone production, and the body’s timeclock. And, bonus, there’s a very savvy video near the end that covers it all. You can read the article here, and we’d love it if you would help spread the word.

Our mission with the help of The Mission is to protect your eyes. No time like the present to join the Movement of believers who want to end the pain of digital eye strain.

GUNNAR Teams with Globally Renowned Artist Hydro74 for Limited Edition Axial

CARLSBAD, Calif. – August 15, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely proud to present the latest Limited Edition AXIAL designed by Hydro74. AXIAL just joined the ranks of new GUNNAR styles, and given Hydro74’s passion for contemporary art and his unique traditional style, it seemed fitting to combine his work with the frame. The Hydro74 AXIAL features a spectacularly imagined and one-of-a-kind pattern which is emblazoned on the temples, and is coupled with a befitting all-seeing eye to symbolize his visionary talent.

The Limited Edition Hydro74 AXIAL comes with patented i-AMP® lens technology which is precision-engineered to eliminate eye strain and block the harmful effects of blue light. Multi-barrel hinges and soft, comfortable temples provide ideal comfort, while its shape and curved nose rests help distribute weight perfectly. Balance, comfort, style, and now exclusive appeal all in one. There are only 300 Limited Edition pieces of the Hydro74 AXIAL available and it starts at an MSRP of $69.99.

In an effort to defy his dark past, Hydro74 applies his story and determination directly into his illustrations and designs. He chose to become rather than be defeated, and it shows in the Limited Edition Hydro74 AXIAL. GUNNAR couldn’t be more pleased and honored to feature Hydro’s incredibly unique style on the new AXIAL. Hydro74 was defined by defiance and aims to change tomorrow for the better. Now you can join him in his quest.

Limited Edition Axial Designed by Hydro74 – Defined by Defiance


GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

GUNNAR Celebrates Its Visionaries with The Movement Campaign

CARLSBAD, Calif. – April 7, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the next phase of GUNNAR’s existence by launching a new 2017 marketing campaign. Expanding on the original My_Digital Life campaign that illustrated the need for eyewear due to the digital lifestyles of GUNNAR Visionaries such as 50 Cent, Adam Sesler, DJ Skee, and Dyrus – GUNNAR launches The Movement: a campaign spotlighting top influencers and why they choose to protect their eyes.

Wearing GUNNAR eyewear as part of each Visionary’s daily arsenal to do what they do is no longer just recommended by medical professionals, it has become a movement. A pure movement to improve their lives, their performance, and their health. The new campaign features some of GUNNAR’s biggest Visionaries who enjoy incredible success thanks in part to their loyal and dedicated use of GUNNAR eyewear. A GUNNAR Visionary is a successful influencer who relies on the use of digital devices to master their career of choice. Starting with professional gamers, streamers, content creators, hackers, and digital artists, these Visionaries are shown wearing their frame style of choice while acknowledging that their accomplishments have been reached in part by protecting their eyes along the way.

The Movement campaign will kick off with legendary influencers like Mari “AtomicMari” Takahashi, Josh “Hydro74” Smith, Joseph “Swiftor” Alminawi, Scott “Highsage” Scheferman, and Gonzalo “ZeRo” Barrios. New Visionaries will be added throughout the year.

“This is a great campaign that recognizes the influencers who have helped create The Movement that has been a huge part in building the GUNNAR brand,” said GUNNAR President, Scott Sorensen. “Our Visionaries are a true testimonial to GUNNAR Optiks’ success in preventing digital eye strain and helping driven people achieve their goals.”

In 2016, GUNNAR focused on better educating the world about the issues of digital eye strain and how GUNNAR can help their daily digital lives. Through these marketing efforts, professionals in the video game, eSports, cyber security, and traditional athletic worlds jumped on board both in an effort to enhance their work while improving their performance. And from this, the GUNNAR Movement was fortified. Organically, it was no longer just about having eye protection, it was also about joining the growing number of wildly successful professionals in all fields who rely upon GUNNAR Optiks to help them dominate their respective goals. Using superior imagery and straightforward testimonials, GUNNAR is now focused on enhancing and spreading the message to everyone. It’s now time to join The Movement of believers who have made their lives better. Succeed on!

GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

 

About GUNNAR®

Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.

 

Media Contact

GUNNAR Optiks, LLC
Scott Sorensen, President
[email protected]

Revolutionary Eyewear for All

Sheila Gaspers from TangoDiva.com recently picked up a pair of the GUNNAR Haus to help combat the digital eye strain she was feeling on a daily basis. And after a few weeks of testing, she found that she not only felt much better, but she also turned a few heads at the office thanks to the Haus’ “haute” styling. Her review, which was recently posted, isn’t too long but it’s certainly positive, and we genuinely appreciate her taking the time to highlight our eyewear on their website.

We receive quite a few reviews throughout the year, but what makes this one especially unique and important is that it appeals to a mostly female audience. GUNNAR Optiks wasn’t founded to just benefit gamers and males, but to help all computer users protect their eyes from computer vision syndrome. We feel features like this are worth highlighting because we’re passionate about everyone understanding the benefits of our computer glasses. Thank you, Sheila and Tango Diva!

Haus comes in three colors, Onyx, Onyx Fade, and Tortoise, in both amber and crystalline, and they’re all currently in stock.

GUNNAR® and Razer™
Join Forces Again to Launch the New FPS

We are very excited to reveal the FPS designed by Razer™, The Next Iteration of Superior Gaming Eyewear. Now available, the FPS features flat, high-tinsel steel temple arms with the Razer logo boldly displayed along with the company’s iconic coloring, and tipped with adjustable acetate for comfort and compatibility with Razer headphones. Its modern, wrap-around design provides users with style along with excellent peripheral coverage for the most intense battles. The FPS comes with GUNNAR’s patented i-AMP® lens technology which is precision-engineered to eliminate digital eye strain and prevents the harmful effects of artificial blue light. The adjustable nose pads and width at the temples offer excellent compatibility with a wide variety of face shapes.

razer glasses

“GUNNAR has advanced eyewear technology for PC gamers since its beginning, and we have enjoyed working with them over the years on custom designs for our Esports athletes and fans alike,” says Min-Liang Tan, Co-Founder and CEO, Razer. “The amount of time that pro gamers dedicate to their training puts them in front of computer screens for extreme periods of time. Our new FPS model of GUNNAR glasses will help ensure that players have an advantage over competitors with clearer vision and reduced eye fatigue.”

gaming glasses razer

The GUNNAR partnership with Razer marches forward with a design that’s sure to appeal to a wide variety of computer users and gamers. Inspired by the popular FPS video game genre, the GUNNAR FPS designed by Razer offers contemporary and modern styling with lightweight comfort.

Sleeping Disorders on the Rise for U.K. Children

Technology is to blame according to a new study that found kids in the U.K. are suffering from sleeping disorders at an alarming rate. Based on the statistics, three times as many are being admitted for medical attention compared to the numbers from 10 years ago. They’re suffering not just from poor sleep quality, but also from other disorders which the lack of sleep can cause.

It goes without saying that if the numbers are on the rise in Britain, they’re certainly on the rise here in the U.S. as well. Earlier this year, The Vision Council released their annual report on blue light and digital eye strain, and according to their research, 76.5 percent of Americans report their child or children are spending more than two hours in front of a digital device each day. Not only that, but they also report that 55.6 percent suffer some form of computer vision syndrome after being exposed to two or more hours of screen time.

There’s little question that we’re firmly in the 21st Century and technology is expanding at a breathtaking rate. It’s also unquestionable that artificial light sources are detrimental to your health. So why aren’t more people taking greater precautions to both protect themselves and their children? The best way to improve health is to just turn things off – put the phone down, close the laptop, get outside, and ease the strain on your eyes the way Mother Nature intended. For every other time when this isn’t an option, put your GUNNARs on, use the tech and apps out there that help reduce blue light, and follow the 20-20-20 rule: every 20 minutes, look at something 20 feet away for 20 seconds. It’s that simple and your eyes will thank you.

GUNNAR Welcomes Hydro74 to the Family

Coming from a background of abuse and neglect, not many would have thought Joshua Smith would have amounted to much in life. Very little was set before him in order to help him to a life of success. In fact, it was almost as if hurdles were deliberately put in his way. But for Joshua, it wasn’t about being a victim and succumbing to the pressure, it was about never giving up. In what he refers to as “Defined by Defiance” and stemming from one of the darkest moments of his life, Hydro74 was borne. During a time when he could have thrown it all away, he found hope.

Fast-forward to today, and Hydro74 has since built himself up to be one of the most gifted and successful artists of our time. For 16 years now, he’s immersed himself into the world of contemporary art pushing the boundaries of design to limits few have been able to achieve. From movies to video games and even beer, Hydro74’s mind-blowing artwork can be found on so many pieces of paper, items, and other objects that it would be next to impossible to count it all. No, seriously, go to Google, type in “Hydro74”, and just spend a minute or two scrolling through the images that pop up. (Try not to get too distracted by the pieces you find absolutely enrapturing . . . which you inevitably will.)

Before Hydro74 become an accomplished artist and renowned for his incredible work, He was simply Joshua, budding teacher-in-training who was suddenly informed that his punker appearance wasn’t thought of as teacher-friendly. On a whim, Joshua started taking a few art classes in college to keep his GPA at a reasonable level. He wasn’t particularly interested, but he had a knack for doodling and could at least get by okay. It was around this time that he started taking a Visual Communications class and his future began to come into focus.

One look at Hydro74’s resume and you’ll be thinking you’re looking at a sponsor list for the Academy Awards or something bigger. Hasbro, Lucas Films, Legendary Pictures, Nike, Under Armor, Dos Equis, Captain Morgan, Rip Curl, Macy’s, Playstation, Gears of War, Microsoft, New York Times, and a whole lot more don the massive list of companies who have sought out his stellar skills. It goes without question that we can’t even begin to explain how much of an honor it is to have Hydro74 join our Visionary team. Welcome to the family, Joshua!

To learn more about Hydro74’s incredible climb to success and to see some of his work, click here. Hydro74 protects his eyes while working on his PC by wearing the GUNNAR Cypher which you can find here.

GUNNAR Partners with Gale Force eSports

We are both thrilled and honored to be able to announce today that we’ve officially partnered with Gale Force eSports.

A well-respected professional gaming organization, Gale Force has already been loyal to GUNNAR so it was an easy decision to come alongside their Heroes of the Storm team to ensure they have the proper eyewear in which to compete during the 2017 Global Championship. Already, the GFE team has been dominating in their return to competition after experiencing a few shake-ups and a retirement in 2016. It’s this will and determination to succeed that has impressed us the most, and we’re extremely excited to watch them continue their march to the finals.

We partnered with Blizzard Entertainment in 2015 in a licensing deal that saw the creation of the Heroes of the Storm Siege and Strike, as well as customized temple sleeves featuring some of the most popular Heroes from the game. Since then, we’ve carefully watched the Heroes eSports scene looking for a team that could represent both us and the Heroes of the Storm brands well. Gale Force was—and is—that team! The 2017 Heroes of the Storm Global Championship is already underway, and we want to publicly say to Michael “Michael Udall” Udall, Fan “Fan” Yang, Khalif “Khroen” Hashim, Jon “Equinox” Peterson, and Stefen “akaface” Anderson,, YOU GOT THIS!

A Look Back at 2016

Whew, what a year! Granted, many of you are probably saying “good riddance” to 2016, but for us, it was a momentous 365 days. From our travels around the U.S. bringing GUNNARS to various events and seeing our friends, to our incredible launches of many new styles which have all been well received, we’ve had a very exciting year. So, we figured we’d try and close it out by capturing a handful of highlights in one image that doesn’t even come close to showing everything that blew our minds. Still, we gave it the old college-try:

Jordan “n0thing” Gilbert, ZeRo, Pamela Horton, Swiftor, Trick, Jake Stormoen, Kitty Houseknife, Mari Takahashi—all of our Visionaries; Game Grumps, Razer, Tespa, Publish, and so many more really helped make 2016 the most amazing year in our nearly 10-year history of creating the very best computer eyewear in the entire world. As we sit here anticipating all the great things coming in 2017 (and there’s a lot on the way!), we can’t help but take a moment to look back with sincere appreciation at all of the love and support. Here’s to each one of you for being so amazing and, might we add, really, really good looking in your GUNNARS!

 

 

The eSports Phenomenon

Some people may not realize that esports has a storied history. Dating back to 1972, the first esports competition was held at Stanford University at an event called Spacewar. It was here that the esports name was coined. From there, its climb in popularity has been extremely slow. That is, of course, until recent years where esports has skyrocketed so much so that even major news and broadcast outlets have created specific divisions in order to cover this phenomenon.

This is where Blizzard comes in. They’ve led this battle with innovation, passion, and unbelievable quality. One look at any major Blizzard-run esport event and we can easily see why they are a paragon in the industry. And right alongside Blizzard is a savvy, passionate, and extremely hard-working team known as Tespa. Launched in Texas, they’ve since been taken under Blizzard’s wing in order to help bolster and develop a robust collegiate esports organization that is growing at an incredible rate. The following is a one-hour documentary about Blizzard, Tespa, and esports, and we can’t recommend watching it enough.

 

If that doesn’t give you what Blizzard loves to call nerd-chills, then we’re not sure anything will. All of the electric moments, the pure desire to succeed, and the absolutely passion to win cannot be ignored. GUNNAR Optiks is beyond proud to be partners with Tespa and Blizzard, and we can’t wait to see what’s to come in 2017!

Heroes of the Dorm winners in 2015, and 2016, received Heroes of the Storm™ Siege and Strike as gifts from us for their amazing accomplishments.

GUNNAR Partners with Apparel Brand PUBLISH

What happens when you take the world’s leading creator and manufacturer of computer eyewear and team them up with Publish, a leading apparel brand? You get the new Publish Mod! Blending classic fashion with pure imagination, the Mod was designed to be casual in style with an air of sophistication. With Publish’s unique eye for art and innovation, this new frame perfectly defines their passionate desire to deliver timeless products that refine daily life.

Publish Mod options include amber lens for daily protection while in front of a digital device, and sunglass for when you’re ready to step outside with a confident flair. To learn more about the Publish Mod and to purchase a pair, click here.

GUNNAR Optiks @ TwitchCon

How do you sum up a whirlwind weekend in downtown San Diego at TwitchCon which was filled with thousands of fans and well-known personalities? Just another day at the “office” for GUNNAR! Twitch’s convention rolled out this year into our backyard and we have to say, it was pretty damn epic. Day 1, 2, and 3 were busy for our crew not just with inquiring attendees looking to protect their eyes, but also with all the Visionaries and friends who stopped by and hung out.

Who are these people? Oh, just some of our most favorite friends and supporters like Mari Takahashi and Matt Sohinki from Smosh, Pamela Horton, MissesMae, Trick2G, Bajheera and Warcraftjen, LifeWithLaughs and FrankWithLaughs, Towelliee, Lisa and Rick Malambri, Anthony Kongphan, kittyhouseknife, Hotted, Rebecca Grant, and Meg Turney just to name a few. Yeah, you can pretty much say we’re feeling the post-con blues now!

Protect your eyes with one of the most popular styles that sold out at TwitchCon: Enigma. In stock right now.

PAX West was EPIC!

When 3 AM ticked over on September 1 and we started our trek to the Pacific Northwest, we had a feeling this year’s PAX in Seattle would be pretty big. What we didn’t expect was just how epic the show would be, and it’s taken us a few days to truly wrap our heads around it. We saw an overwhelming number of people visit our booth, check out our latest styles, and each one of them kept us very busy. Even on Sunday and Monday when most events like this seem to wind down a bit, we never had more than a few minutes to take a breather or rest our feet. And you know what? It didn’t matter because we were fired up to bring you the very best in computer eyewear! Here’s a quick 30-second video highlighting our weekend at PAX West:


There’s a certain vibe in Seattle that’s hard to shake, and we’re already missing it and everyone we met. Yes, we were pretty exhausted by the time we got home, but that all changed when we started thinking about the next event we’re planning to attend. Featured at the show were our new styles, Enigma and Havok, which sold out pretty quickly. Click their names to check them out and to order up a pair for yourself! To check out some of the photos we took at the event, head over to our Facebook page and click on the PAX West album. Toss us a Like if you haven’t yet!

Much <3, PAX friends, see you at the next show!

Going Back to School with the Right Gear

Summer’s coming to a close and it’s almost time to hit the books once again. Right now, most parents are probably having to navigate through a sea of emotions as students prepare to return to school. Consequently, this also means that most who are on their way back to hallowed halls of education will be spending a lot of time on a digital device later in the day to do their homework. That is, of course, if they’re able to break away from Pokémon GO (which Consumer Reports says is already dangerous enough) long enough to concentrate. Either way, they are going to be bathed in retina-damaging blue light throughout the coming school year.

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Baylor College of Medicine has now joined the fight in helping combat computer vision syndrome. In a recent article on their site, Dr. Zaina Al-Mohtaseb warns that increased use of electronic devices can lead to several problems for students trying to get their homework completed. While all the typical medical approaches were presented, you know full well it won’t be enough. That’s why GUNNAR recommends going the extra mile and getting your offspring a pair to better protect them during those days when you know they won’t follow doctor recommendations . . . which is pretty much every day.

A great pair to consider is the new Enigma which is our most affordable style. And for more information about what GUNNAR can do to protect students, click here.