A few weeks ago, we introduced the concept of health is the new wealth. Well, for many in the health and wellness industry, the idea has been around for a long time but never really in the realm of protecting eyes. Over the past year,...

We are extremely excited to announce we have partnered with Coke Esports on a collaborative special edition gaming eyewear project. Coca-Cola™ has made a large commitment to esports over the past few years, and with our patented technology, influencers around the world will receive the...

Once again, we lead the charge in advancing esports and gaming performance with a revolutionary new partnership with Unikrn, a leading esports brand in the rapidly growing esports community. From our inception 10 years ago, we were the first and original non-peripheral-based company to support and...

2018 is upon us and so begins a fresh start for countless people. It’s the season of New Year’s Resolutions when millions of individuals will promise themselves to eat more nutritious foods, increase their vitamin intake, hit the gym on a regular basis, and all...

This year’s TwitchCon has come and gone, and now we’re sad. The event was located in Long Beach, California, and over this past whirlwind weekend, we ran into a dizzying number of fans, streamers, eSports pros, content gurus, and our very own Visionary team members. [vc_separator...

When it comes to summarizing why GUNNAR Optiks exists, leave it to the brainy and eloquent literary geniuses at The Mission to hit a home run. In their latest article, they feature a treasure-trove of really meaningful information about digital eye strain and how GUNNAR...

The world of esports received a huge boost thanks to the University of Utah. The news was so big, even the New York Times reported on it. Though there are already smaller universities who have varsity teams, Utah now becomes the first in the Power...

CARLSBAD, Calif. – April 7, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the next phase of GUNNAR’s existence by launching a new 2017 marketing campaign. Expanding on the original My_Digital Life campaign that illustrated the need for...

Sheila Gaspers from TangoDiva.com recently picked up a pair of the GUNNAR Haus to help combat the digital eye strain she was feeling on a daily basis. And after a few weeks of testing, she found that she not only felt much better, but she...

We are very excited to reveal the FPS designed by Razer™, The Next Iteration of Superior Gaming Eyewear. Now available, the FPS features flat, high-tinsel steel temple arms with the Razer logo boldly displayed along with the company’s iconic coloring, and tipped with adjustable acetate...

Technology is to blame according to a new study that found kids in the U.K. are suffering from sleeping disorders at an alarming rate. Based on the statistics, three times as many are being admitted for medical attention compared to the numbers from 10 years...

Coming from a background of abuse and neglect, not many would have thought Joshua Smith would have amounted to much in life. Very little was set before him in order to help him to a life of success. In fact, it was almost as if...

We are both thrilled and honored to be able to announce today that we’ve officially partnered with Gale Force eSports.   A well-respected professional gaming organization, Gale Force has already been loyal to GUNNAR so it was an easy decision to come alongside their Heroes of the...

Whew, what a year! Granted, many of you are probably saying “good riddance” to 2016, but for us, it was a momentous 365 days. From our travels around the U.S. bringing GUNNARS to various events and seeing our friends, to our incredible launches of many...

Some people may not realize that esports has a storied history. Dating back to 1972, the first esports competition was held at Stanford University at an event called Spacewar. It was here that the esports name was coined. From there, its climb in popularity has...

What happens when you take the world’s leading creator and manufacturer of computer eyewear and team them up with Publish, a leading apparel brand? You get the new Publish Mod! Blending classic fashion with pure imagination, the Mod was designed to be casual in style...