GUNNAR in the News Archives - GUNNAR Computer Eyewear

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GUNNAR Partners with eSports and Crypto Giant Unikrn

Once again, we lead the charge in advancing esports and gaming performance with a revolutionary new partnership with Unikrn, a leading esports brand in the rapidly growing esports community. From our inception 10 years ago, we were the first and original non-peripheral-based company to support and promote esports, and here we are today moving this same support on into and beyond the 21st Century.

Made official on January 11, 2018, we are extremely excited to partner with Unikrn. What makes this partnership so unique is that we will be the first company to allow UnikoinGold (UKG) to be used to make purchases on gunnar.com via the Unikrn Wallet. If you buy GUNNAR products, you’ll also earn a UKG kickback when you sign up for Unikrn’s Connekt platform. GUNNAR products will be earnable via Unikrn’s jackpots, which users can enter for free after earning UKG just for playing the games they love. UnikoinGold is owned in over 200 countries, traded on major crypto exchanges around the world, and widely used on their own Unikrn platform.

From Unikrn CEO, Rahul Sood, “This is the first Unikrn Wallet partnership we’ve completed, and GUNNAR Optiks are once again ahead of the game. As one of the OGs in esports, it’s nice that GUNNAR recognizes Unikrn’s explosive growth and global reach. By integrating the cutting edge Unikrn Wallet Blockchain, GUNNAR may accept UnikoinGold from virtually anywhere, seamlessly and effortlessly. Just awesome!”

For those of you unfamiliar with Unikrn, they are like Disneyland for esports. Since launch, Unikrn has established itself as a leading esports brand that’s been woven into the fabric of the rapidly growing esports community. Their global product portfolio and contributions include the Unikrn wagering platform, esports team ownership, tournament series, multiple original content platforms, sponsored community creators, and a group that works with casinos to attract modern gaming audiences. Unikrn raised venture capital from Mark Cuban, Shari Redstone, Elisabeth Murdoch, Ashton Kutcher, Guy O’Seary, and many others including a leading investor well-known for early investment into Snapchat and the partners with similar track records in a variety of Silicon Valley successes, including Twitter and Instagram. Unikrn recently sold over 127,000,000 of their UnikoinGold tokens in what was the largest token sale in esports and gaming history.

“This partnership with Unikrn marks a new era in ecommerce, technology, and gaming for GUNNAR,” stated Scott Sorensen, GUNNAR President, “We have supported gaming and esports for a decade now and this partnership will allow us to take our support to the next level. We are very excited to partner with visionaries such as the Unikrn team because both of our brands share a passion for making your gaming experience extraordinary.”

You can find out more about Unikrn here and here. And before you dive into watching their content and esports teams, be sure your eyes are protected! We have several styles available right now.

GUNNAR Teams with Globally Renowned Artist Hydro74 for Limited Edition Axial

CARLSBAD, Calif. – August 15, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely proud to present the latest Limited Edition AXIAL designed by Hydro74. AXIAL just joined the ranks of new GUNNAR styles, and given Hydro74’s passion for contemporary art and his unique traditional style, it seemed fitting to combine his work with the frame. The Hydro74 AXIAL features a spectacularly imagined and one-of-a-kind pattern which is emblazoned on the temples, and is coupled with a befitting all-seeing eye to symbolize his visionary talent.

The Limited Edition Hydro74 AXIAL comes with patented i-AMP® lens technology which is precision-engineered to eliminate eye strain and block the harmful effects of blue light. Multi-barrel hinges and soft, comfortable temples provide ideal comfort, while its shape and curved nose rests help distribute weight perfectly. Balance, comfort, style, and now exclusive appeal all in one. There are only 300 Limited Edition pieces of the Hydro74 AXIAL available and it starts at an MSRP of $69.99.

In an effort to defy his dark past, Hydro74 applies his story and determination directly into his illustrations and designs. He chose to become rather than be defeated, and it shows in the Limited Edition Hydro74 AXIAL. GUNNAR couldn’t be more pleased and honored to feature Hydro’s incredibly unique style on the new AXIAL. Hydro74 was defined by defiance and aims to change tomorrow for the better. Now you can join him in his quest.

Limited Edition Axial Designed by Hydro74 – Defined by Defiance


GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

GUNNAR Partners with Apparel Brand PUBLISH

What happens when you take the world’s leading creator and manufacturer of computer eyewear and team them up with Publish, a leading apparel brand? You get the new Publish Mod! Blending classic fashion with pure imagination, the Mod was designed to be casual in style with an air of sophistication. With Publish’s unique eye for art and innovation, this new frame perfectly defines their passionate desire to deliver timeless products that refine daily life.

Publish Mod options include amber lens for daily protection while in front of a digital device, and sunglass for when you’re ready to step outside with a confident flair. To learn more about the Publish Mod and to purchase a pair, click here.

PAX West was EPIC!

When 3 AM ticked over on September 1 and we started our trek to the Pacific Northwest, we had a feeling this year’s PAX in Seattle would be pretty big. What we didn’t expect was just how epic the show would be, and it’s taken us a few days to truly wrap our heads around it. We saw an overwhelming number of people visit our booth, check out our latest styles, and each one of them kept us very busy. Even on Sunday and Monday when most events like this seem to wind down a bit, we never had more than a few minutes to take a breather or rest our feet. And you know what? It didn’t matter because we were fired up to bring you the very best in computer eyewear! Here’s a quick 30-second video highlighting our weekend at PAX West:


There’s a certain vibe in Seattle that’s hard to shake, and we’re already missing it and everyone we met. Yes, we were pretty exhausted by the time we got home, but that all changed when we started thinking about the next event we’re planning to attend. Featured at the show were our new styles, Enigma and Havok, which sold out pretty quickly. Click their names to check them out and to order up a pair for yourself! To check out some of the photos we took at the event, head over to our Facebook page and click on the PAX West album. Toss us a Like if you haven’t yet!

Much <3, PAX friends, see you at the next show!

How To Reduce Headaches During Extended Gameplay Sessions

by , Mar 3 2014

It may sound gimmicky on the surface. If you tell someone there’s a special pair of glasses they can wear while gaming that will reduce eye strain, it sounds like hype to sell overpriced goods that don’t actually work. And at first, I would have agreed with that assumption. But trying to be a fair and unbiased person, which is really a challenge for me, I put in a request for a pair of Gunnar glasses and to my surprise, they actually accomplished the job.

I won’t get into the science behind it. That’s mostly because any of the science I would know about it comes from reading the Gunnar website and as we all know, websites can provide whatever “facts” they need to in order to make a sale. Yes, a wonder drug may reduce hair loss but that’s because it kills you but at least they are still telling the truth that your hair doesn’t fall out.

Instead, I just did my own test. After a busy week at the office where I spent between 7 to 9 hours each day in front of a monitor I decided to spend the better part of a Saturday marathoning a game. It’s been some time since I have done a full on marathon but after the initial few hours it usually resulted in taking breaks to get up for various reasons, just to get my face away from the screen. Eventually, the time in between started to reduce and after a full day I’d have a nice headache to deal with.

 

With the Gunnars, it was actually different. I’m not going to lie and say I made the most scientific experiment but in the end, I did notice a different result. My head wasn’t pounding and I took fewer breaks. I will say that it did take a second to get used to the yellow. Part of what helps reduce eye strain is the tint of the glasses and if you’re looking at a white wall, it’s not white anymore. But after a few minutes in game mode, you don’t notice the change anymore.

Being someone who doesn’t wear glasses on the regular, it did take me a little bit of time to get used to wearing them but I can’t argue with the end result. I don’t know if the glasses will make their way into my standard routine but when I know I am going to be on a grind or long day of multiplayer, they can definitely earn their way onto the standard utility belt… yes, I have a utility belt.

“The most noticeable thing, and the whole point of this review, was the fact that the glasses worked as advertised.”

Reviews February 28, 2014

Gunnar Optiks Intercept Color Collection

Written By: Kenneth Seward Jr.
Date: 02/28/14

I’ve been gaming for a long time now. And in all my years of rescuing princesses and shooting friends online, not once did I think I would ever need eye protection. I mean sure, it was possible that I would need glasses when I got older (I currently wear a pair to combat my nearsightedness). That’s just a part of life. Protective glasses, however, were far from my mind when it came to gaming peripherals. Even after hearing about how Gunnar Optiks made computer and gaming eyewear, I shrugged it off as a product from a niche market – an accessory used by pro gamers who stared at screens way more than the average person. Well, UFG recently got a pair of Gunnar’s new Intercept Color Collection for review and it was my job to try them out. After using them for three weeks, I’ve come to the conclusion… which I’ll get to by the end of this review!

gunnar-intercept-review-boxGunnar Optiks makes ergonomically correct eyewear to reduce eyestrain and fatigue that comes from viewing digital screens. It protects the eyes from drying air currents using the shape of the lens, filters out artificial light via its amber tint, and the special engineered frames offer great stability. It even utilizes anti-reflective elements to reduce glare and can be fitted with prescription lenses. Sounds great right? But do we really need all of that to enjoy our games for extended periods of time? This was the question I was pondering after putting on my “Ghost” colored Intercept glasses. Ten minutes into my The Elder Scrolls preview all I could think of was how comfortable these glasses were!

I’ve never been fitted for Gunnar frames before. Yet they sat on my face as if they were tailor-made for me. They’re light weight but secure in staying in one spot on my face. The frame is also very durable with its multi-barrel hinges and thick plastic. Basically, it’s built to last without giving up any comfort – a fact that proved its worth after hours of use. It got to the point where I forgot they were on, and was only reminded of their presence due to the tinted lenses.

Speaking of the amber tint, it wasn’t as bad as I thought it would be. I thought it would ruin my gaming experience if I was playing anything other than a shooter. I couldn’t care less about the intricate details found in the environment when I’m chasing after a rival in Call of Duty. That isn’t the case when it comes to story based games; imagine tying to immerse oneself into an RPG while looking through a pair of shades. The game wouldn’t be as vibrant and the visuals would be darker than they actually are… or at least that’s what I thought would happen. In actuality, the amber tint is very light. It does change the tone of what you’re looking at and I wouldn’t recommend them to artists that need to see “true” color saturation. That said, I was able to appreciate ESO’s lush habitats and The Wolf Among Us’s bright colors while wearing the Intercept glasses.

The most noticeable thing, and the whole point of this review, was the fact that the glasses worked as advertised. It took a while to really tell the difference, but after a week or so I noticed significantly less eye strain. Being a journalist, I spend a lot of time in front of a PC. Whether I’m writing something like this or playing a game for review, most of my day is spent staring at a monitor. And while I don’t always experience the fatigue that’s associated with this sort of work, there are times when I’m forced to take a break. On rare occasions, I’ll even get a migraine. None of these symptoms were present while wearing the Intercept glasses. It was true; they do help in allowing longer periods of play/work when in front of a digital screen!

If you couldn’t tell, I really enjoyed wearing my Ghosts (I named them after the color). They were comfortable, helped to reduce eye strain, and didn’t ruin my gaming with a harsh tint. My only complaint really had to do with the style. While they didn’t make me look goofy, they were big enough to warrant some awkward glances. Especially if you wear them outside; I was serious when I said that I’d forget I had them on. They aren’t as sleek looking as some of the other Gunnar eyewear, though the new colors do add some personal flavor. The other thing I wanted to bring up was for some reason the glasses would bother me if I wasn’t looking at a bright screen. It could have just been a “me” thing but keeping the glasses on when not in front of a monitor/TV/digital screen hurt my eyes after a while. I had to stay at my desk when using them – odd I know. These are minor things when compared to how good of a job the Intercept does though.

As far as needing Gunnar eyewear, it really comes down to personal preference. While I do believe they are worth the price ($60), they aren’t for everyone. Even though they help with eye strain it isn’t healthy to live in front of a computer – you really should take long breaks from your monitor from time to time. Still, if you do decide to try out Gunnar’s Intercept line I’m pretty sure you won’t be displeased!

Final Verdict:

Highly Recommended!

Eyes on with the Gunnar SteelSeries Scope gaming glasses

By Ron Burke.

gaming glasses protection

When I saw the Gunnar glasses I had two thoughts – “those look like my shooting glasses”, and “why would I ever wear those while I game?”. As somebody who’s had the Lasik procedure on his eyes after wearing glasses for a decade, protecting my “investment” is always top of mind. That means trying to use eyedrops when my eyes are scratchy, using glasses when I shoot, and blocking my face intently while fighting. Unfortunately for me, I also sit in front of a computer from roughly 6:00am to 11:00pm Monday through Friday, and even longer on the weekend. I didn’t realize it, but the reason why I’m so tired all the time is likely because of my eyes.

Gunnar made some pretty lofty assertions about their eyewear. It reduces eye strain, it blocks eye-drying artificial office lighting, sharpens detail with a slight magnification to help you focus, and somehow will be comfortable to wear. Even the tiny specs I wore for a decade eventually felt uncomfortable, leaving me rubbing my eyes at the end of the day. I had doubts.

The first indicator that I was wrong about my own assumptions happened when I pulled out my camera. Snapping a picture of the Gunnars in the packaging revealed that the lenses had completely frosted over due to the flash of my camera. I took a few more pictures from other angles and the results were always the same – like an iPad, there would be no flash here.

Picking up the Gunnars (I’m looking at the SteelSeries Scope) I was shocked at how light they are. My cheap plastic sunglasses were easily three-time heavier, and my Oakley shooting glasses felt like lead weights by comparison. They weigh just 25 grams – the equivalent of 25 paperclips or four quarters. Surprisingly for this weight, the stainless steel frame feels sturdy. Most people who wear glasses keep a small toolkit handy for tightening the annoying screws that hold the arms to the frame. Gunnar went a different direction, creating what could be called a ‘unibody’ construction that eliminates all of the small welds, screws, and other common failure points of traditional glasses.

I borrowed a friend’s Gunnar Sheadog glasses that she received as a gift last year for a bit. The Sheadog features what Gunnar calls “Asian fit” which left them a bit tighter of a grip on my nose and temples. The nose piece on the Steelseries Scope has a more traditional and comfortable fit, which over the span of a full day of wear matters.

The contrast difference between the Gunnars and my natural eyeballs is slight. At first, it caught me off guard as it is almost like picking up somebody’s prescription specs and throwing them on. The curvature of the lenses and the surface treatments combine with the tint to provide an optical illusion of magnification where there is none. What it does do is make things slightly sharper. As I type this review I can peer over the top and see the difference in the clarity of the letters. There is no ‘ghosting’ due to the bright white background of my screen. The question up next was how it affects gaming.

I’m always juggling several reviews, so I fired up the Titanfall Beta as my first gaming sample. The amber tint of the lenses reduced some of the more harsh white tones, but not enough to make me want to take them off. High-speed motions and ‘normal’ gaming worked just fine, though I can say that it seemed like the lenses gave me a slightly better look at some of the gorgeous texture work in Titanfall. Tearing myself away from the beta, I popped in the vibrant and high-speed Lightning Returns: Final Fantasy XIII. Full of bubblegum for the eyeballs, the frantic and colorful title looked only slightly muted. After playing for a short while I stopped even noticing the difference. There is certainly a bit of a ‘contrast adjustment’ while wearing the Gunnar Scope glasses, but it’s hardly going to change things on a console game at eight to ten feet of distance.

Shifting back to my PC I fired up something more tactical – Civilization V. With tiny units, lots of text and graphs, and a viewing distance to my monitor at just over two feet it’d put these glasses to the test. I glanced at my desk clock and found that I had entered Civ-time – it was 2am once again, only this time my eyes weren’t feeling like I’d left them in a dry roaster. If I wasn’t dead tired I could have gone “just one more turn” for a while longer, but it wasn’t my eyes that gave out first. I have a good idea as to why.

The average human blinks roughly 12 times per minute. When gaming that number is reduced to just five. That’s less than a blink every 10 seconds! As an experiment, just hold your eyes open for 10 seconds right now — painful, right? When you multiply that by the average gaming session of roughly two hours you can quickly find yourself with dry and itchy eyes. I’m not suggesting that the Gunnars do anything to make you blink more often, but they do block the bright incoming light from your monitor, and that seems to make a world of difference.

GET IT!

By Kaleb Rutherford – 02/20/14
Gunnar Optiks has unleashed a new line of colorful glasses in their Intercept line of glasses. They come in a variety of colors including Cobalt, Fire, Ink, and Ghost. Each pair of Gunnar Optiks Intercept Color features a retro design with plastic that is very soft and doesn’t slip.

When we stare at screens all day, especially on marathon gaming sessions, our eyes tend to get strained and very dry. Gunnar Optiks help soothe your eyes and filter out 100% of UV Lights. However, these are not sunglasses. It is not recommended to wear them outside or when driving.

When first putting on the Gunnar Optiks, you should notice the reduced strain the yellow-tinted glasses puts on your eyes. This is so the blue light and harsh, fluorescent glare are not impacting your eyes. It may take a few minutes to adjust but once you do, you will see how much easier it is to focus on your work or games and not think or rub your dry, irritated eyes.

A lot of folks I have spoken to about Gunnar glasses think the idea sounds silly. But putting on a pair really makes a difference. When you wear them, you really do get virtually no strain on your eyes! Is it magic or some power of persuasion making you think they work? I have played a variety of games over the past few weeks with and without the Gunnar Optiks and I must say I find my eyes missing them when I don’t have them on.

gunnar glassesFor those of you in need of prescription eyewear, Gunnars are also available to be filled with your prescription directly from the Gunnar Optiks website. This will allow you to reduce your eye strain and still be able to see all of the intense gaming action or those highly important spreadsheets for work.

These amazing glasses start at only $59.00 and are available at online, at retailers like Amazon, or at your local Best Buy. We highly recommend giving them a try. Your eyes will thank us.

Like This: GUNNAR Optiks in the Facebook Store

GUNNAR Optiks glasses are a popular and healthy vision peripheral in the gaming community. Yet, for all the popularity among gamers, GUNNAR Optiks are also a great visual ergonomic option for businesses. Coming off the entrance of GUNNAR Optiks in the Adobe Swag Store in their San Jose, CA offices, GUNNAR Optiks are now available in the Facebook store at their headquarters in Menlo Park.

The Facebook campus, which as Jed Rawson (GUNNAR Optiks Director of B2B sales) said looks like a mini version of Main Street at Disneyland, was more than welcoming to GUNNAR Optiks with several hundred employees coming down to check out the display. GUNNAR Optiks will now permanently be offered to Facebook employees. With a campus full of engineers, coders, designers and others staring at computers all day — if you see any major changes in the Facebook layout next week it might be because they are working more efficiently and ergonomically thanks to GUNNAR Optiks.

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As mentioned before, visual ergonomics are no joke. Many employers go to great lengths to protect their employees from ergonomical issues to not only save money on health insurance and lost productivity, but to enable their employees to do their best work. While wrist guards are one thing, vision is another. Facebook bringing GUNNAR Optiks into the Facebook store shows they are committed to the health and well being of their employee base. The dozen or so employees who quickly snatched up pairs of GUNNAR glasses for the three day Facebook hackathon this weekend already seemed to be keen to the advantages of wearing GUNNAR glasses.

The Facebook company store is operated by BrandVia and is the only location in the world where you can legally buy Facebook branded merch. Now it’s also where Facebook employees can easily pick up a pair of GUNNAR Optiks, which makes them more productive and your social experience better.

For more information about the GUNNAR corporate sales program: visit https://www.gunnars.com/b2b/ and don’t forget to visit us on Facebook!

Synthesizing the Sense of Synesthesia

Many of us take our vision and perception of the world for granted on a daily basis. We assume that everyone is privy to the same sights and sounds and interpretations of sense in the same manner. This is just not true. While GUNNAR Optiks generally enhance the visual experience, especially in a digital landscape, there is so much more to the sense of sight that even we cannot begin to dream of covering it all with amber tinted lenses.

Take Synesthesia for example. This neurological condition is not well defined, as only recently research has begun to re-address this interesting sensory and cognitive jigsaw puzzle. One of the most common forms of Synesthesia is that of grapheme. This is where the synesthetes (a person with Synesthesia) perceives letters and numbers as randomly colored. There are also other caveats of the condition that cause distance to be applied to different subsets of numbers and letters, or other spatial misalignment that simply doesn’t exist. There are also those that hear sounds in relation to visual motion. These are involuntary and uncontrolled reactions to reality and perception. There is no cure, but then it seems that perhaps an alternate view of perceptive reality might be preferred over actual reality sometimes. The designers of the game Child of Eden felt the same way.

Child of Eden, published by Ubisoft, by designer Tetsuya Mizuguchi is a game that claims to engage sound, vision and touch in a seamless manner. You can check out the trailer for the game here, and see for yourself the imagery that is presented. It is a little over the top, it does take place in the future and within a computer network I believe. Based on the colors and interaction, this is probably game where you’d want to switch from classic Amber tint GUNNARs to Crystalline, just to get the feel of the true color. A lot of it is on dark backgrounds, so I wouldn’t worry too much about eye strain. Tetsuya Mizuguchi is the pioneer in these types of games, having been responsible for Rez an early version of Child of Eden.

This article in Psychology Today discusses Rez, Child of Eden as well as a board game that also seeks to emulate Synesthesia. Yet what the article lacks is a reason why one would want to smell the music (though smelling is a sense that video games cannot emulate – yet). While Synesthesia is interesting, and provides a few advantages in the visual sense, it is still a condition which causes disorienting and false perceptions of the world around you. So basically, Tetsuya Mizuguchi wants to show you what it would be like if you were on LSD — something that also causes you to smell colors and disassociate senses.

Though we are always looking for different ways to perceive the world. With GUNNAR glasses, you can at least perceive the world without worrying about fatigue headaches and computer vision syndrome, but you can’t see numbers as colors. While the games mentioned above do offer some insight into the world of people with this condition, they don’t really emulate it. Rather, they only use our perception of color, shapes and sound. A person with Synesthesia would have a totally different experience, and the games most likely don’t emulate what they are experiencing as there are so many variables to each person’s particular instance of Synesthesia. There hasn’t been enough research to date to be able to pinpoint exact conditional variables to properly emulate it for those of us with “normal” perception. Hence the LSD reference, which actually makes more sense. Rather than experiencing true Synesthesia, our perceptions are merely tested with a layman level of synthetic Synesthesia.

In the end we’ll truly never know what it is like to have Synesthesia and deal with altered perceptions on a daily basis. You can rest assured though, that GUNNAR Optiks is here to help with the visual perceptions in your daily life that we consider normal, whether they are or not. And if you have Synesthesia, you might want to consider a pair, if not just to make the color of those numbers a bit sharper.

Image: Ubisoft

GUNNAR Optiks in the Classroom

The last two decades have seen an exponential increase in the use of technology in the classroom. While the focus of ergonomics has been on business environments, we tend to overlook the digital screens that our children are staring at — where twenty years ago there were chalkboards now there are active boards. Children are needing vision correction earlier in life than the generation before them thanks to the influx of technology in the classroom.

With the obsoletion of printed textbooks on the horizon, and while technology will only benefit the educational system; these technology enabled children might need some visual ergonomics. Several students at a primary school in Las Vegas appear to be keen to this fact as they took the time to write to GUNNAR Optiks expressing their love of GUNNAR Glasses.

The small group of 4th graders were using GUNNAR Glasses to play video games (mostly Minecraft) and spread the word among the other students in their class. After receiving their letters, GUNNAR Optiks reached out to the school to do something for the kids. While the kids did end up with some GUNNAR swag, the administrators approved an assembly for all 140+ 4th graders to learn about eye health. So GUNNAR Optiks sent Director of B2B Sales Jed Rawson to the school to speak to the students.

“As students entering a digital age, taking care of your eyes should be a top priority,” Rawson told the kids. “You only get 1 pair of eyes for the next 70 years. GUNNAR lenses incorporate cutting-edge technology for staring at a digital screen – even when playing video games like Minecraft.”

GUNNAR Optiks, like many technology based companies, are huge supporters of education and want to make sure that ‘the future is bright’ for generations to come. Through early education and always willing to entertain educational and information requests companies like GUNNAR Optiks are making sure that the next generation of computer uses and coders are well protected against villains like Computer Vision Syndrome.

As for the 4th graders, they were gifted with ten pairs of Paralex and PPK, six of those to the students that wrote letters and the remaining pairs were raffled off to the students. Additionally, many students went home with GUNNAR t-shirts and Starhawk Cases. After the assembly the other 4th grade teachers told Rawson that the kids will be talking about it for the rest of the week.

One of the students told Rawson after the assembly, GUNNARS are “super great because they help my eyes when I play Minecraft“.

For more information about the GUNNAR corporate sales program: visit https://www.gunnars.com/b2b/

Adobe Welcomes GUNNAR Optiks to the Swag Store

Recently at the Adobe offices in San Jose, CA, GUNNAR Optiks was onsite to talk about the ergonomic and health benefits of wearing GUNNAR glasses at work. Set up outside the cafeteria, over 3,000 Adobe employees got the chance to see GUNNAR glasses in action. During May, which is Healthy Vision Month, corporations like Adobe are focusing on putting their employees in the healthiest position to succeed. Adobe recognizes the importance of employee health, which is why they have made GUNNAR Optiks a permanent fixture in their newly opened Swag Store.

The Swag Store, onsite at Adobe San Jose, will offer a wide selection of products. The store, run by BrandVia (who also runs the Facebook and Ebay company stores) carries everything from peripherals to cell phone cases and so-on, generally with the Adobe branding. GUNNAR Optiks was welcomed into the store with a full free standing 32 unit display with eight styles on hand, including exclusive styles not offered in retail outlets such as Best Buy.

Thanks to Adobe employee Jon — who loves his GUNNAR glasses so much that he that referred GUNNARS to the Escape committee that manages on-site campus events — GUNNAR Optiks not only will be in the company store but Adobe Employee Perks is looking at GUNNARS as an option for managers to gift to hard-working teams. Adobe wanted to carry premium products with a general appeal to their employee base and felt GUNNAR Optiks fit that mold

So far, the most popular pairs at Adobe are the GUNNAR Crystalline line, which not only enhances and protects vision but allows designers to work in true color. This factor is important for a company like Adobe, who employs a lot of graphic designers. Aside from the Crystalline, the Phenom Graphite and WiFive Espresso are so far the best selling styles among Adobe employees.

GUNNAR Optiks is looking forward to their partnership with Adobe and will be on site to support the Adobe Swag Store launch.

GUNNAR Supports Healthy Vision Month

 

May is Healthy Vision Month. If you are reading this, then you should be curious about healthy vision month. The reason for this is simple: you have eyes and you use them every day, all day and you are most likely reading this on a digital device screen. The reason this is important is that many people forget that not only is the eye surrounded by muscles, but it has its own rate of degeneration. However, like the National Eye Institute, GUNNAR Optiks is here to help.

Digital eye strain is not just an ergonomic issue. With your eyes continuously refocusing and repositioning themselves, not only does this affect the muscles but can lead to fatigue, dryness, irritation, and other vision problems. As this report from the Vision Council explains, digital eye strain is the most common computer-related repetitive strain injury, even more so than carpal tunnel and tendonitis.  We’re quick to slap on a wrist brace, so why aren’t we as quick to do something to protect our eyes?

According to the National Eye Institute, most people “often do not pay attention to their vision unless they notice a problem.” Part of it is sociological, part of it is just a lack of general education about the issue. Our eyes are responsible for delivering visual inputs to our brains – as if this isn’t obvious. Protecting them and ensuring that they are functioning without strain should be our first concern if we are staring at digital devices all day long. The Vision Council report mentioned above goes on to outline all the issues that can be caused by poor eye ergonomics including back and neck problems, headaches and blurred vision. All this can contribute to eventual vision problems in the non-digital areas of your life.

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So what can you do to prevent future eye problems and relieve current eye strain and stress?

The first step is to get an eye exam. This will quickly determine your overall eye health and if you need corrective lenses or not. Before you buy a pair of GUNNAR glasses, you’ll want to know if you need them in prescription or not. Most eye exams and prescription glasses (including GUNNARS) are covered in part by HSA/FSA benefits. Sure, there is a stigma attached to getting glasses but would you rather adhere to some vague social stereotype or see the world perfectly?

For many of us, our world is a constant series of monitors, backlit displays, tablets and mobile phones. From when we wake in the morning to when we turn off the light for the night. How many hours per day, per week do you spend in front of a digital screen? All this time, absorbing harsh light that our eyes haven’t properly adapted to defend against, can be a serious strain on the eyes. Even with corrective lenses, everyone using digital devices should consider the ergonomics of doing so.

Ergonomics isn’t just about making sure you are sitting up straight. In many corporate environments, ergonomics is a serious issue. Many employers (maybe even yours) goes to great lengths to not only educate their employees about proper ergonomics, but they may also provide you with the equipment you need to have the most ergonomic workstation. This can range from a proper chair, to wrist rests to a new pair of GUNNAR glasses.

Healthy Vision Month is a month to take stock of what your vision means to you and what you would do to protect it. From getting an eye exam, to setting yourself up at work in a visually ergonomic workstation and so on, visual health is just as important to your daily life as everything else you worry about. The difference is, finding a healthy resolve for your eyes might be as easy as a new pair of GUNNAR Optiks.

GUNNAR Optiks Adds New Styles to Available Prescription Frame Offering

GUNNAR Optiks, the world’s leading manufacturer of computer eyewear today announced that they have expanded their collection of prescription available styles in response to increasing demand for custom computer and gaming glasses. GUNNAR continues to focus on developing ergonomically correct solutions to accommodate both prescription and non-prescription digital users.

rx

One of the most annoying issues for those who wear prescription glasses has always been that of glare and being able to wear other protective lenses. Either the wearer switches to contacts to be able to wear things like gaming glasses or sunglasses, or they just live life without ever being able to switch off that horrible glare. Well, GUNNAR Optiks recognizes the portion of the population that wasn’t born with perfect eyesight and has expanded their line of Rx capable frames.

According to The Vision Council, “Digital eye strain is the most common computer-related repetitive strain injury, surpassing carpal tunnel and tendonitis.” They also note a University of Pennsylvania study that found that adults with prescription contact lenses and eyeglasses are more likely to experience symptoms of digital eye strain, including eye, neck and back pain. Experts attribute this to use of prescription eyewear that is not specifically designed for computer or screen viewing. GUNNAR Advanced Computer Eyewear is designed with proper visual ergonomics in mind and addresses specific issues related to digital viewing for people that require corrective lenses.

“As the worldwide leader in computer eyewear, our Rx offering shows our commitment to the hard core computer user,” says Joe Croft, Co-Founder of GUNNAR Optiks. We know that there are general purpose lenses that can be applied to computer use, but we’d compare that to wearing penny loafers to run a marathon. We encourage everyone to get appropriate GUNNARs for the task.”

There is a trend with prescription glasses in the business and gaming community; users are needing Rx lenses earlier and earlier in life. This is most likely due to the use of digital screens earlier in life than previous generations. While the baby boomers didn’t use digital screens full time until later in life, their grandchildren are born with an iPad in hand. This immediate digital influence on developing eyes has possibly caused a shift in the need for prescription lenses. It’s only a logical progression that GUNNAR glasses, already the go-to for protecting your eyes, would fully embrace the prescription market with adapting more of their popular styles for Rx. These styles will be available with GUNNAR Rx lenses or Carl Zeiss premium lenses.

carl_zeiss_visionGUNNARS prescription program is supported and administered by Carl Zeiss Vision, the worldwide leader in precision optics for the last 160 years. GUNNAR HD SINGLE VISION lenses incorporate Carl Zeiss Vision’s premium customized high-definition optics. With technically superior geometry optimized for each prescription, GUNNAR HD SINGLE VISION lenses deliver unsurpassed clarity and wider peripheral viewing without the compromises of traditional prescription lenses. Incorporating addition power, GUNNAR ERGO HD lenses combine Carl Zeiss Vision’s patented high-definition customized lens optics with GUNNAR’S ergonomically designed frames.

GUNNAR offers three options for purchasing custom prescription eyewear; visit a Carl Zeiss Vision authorized eye care provider, visit your personal eye care provider or order prescription GUNNARS online. GUNNAR prescription eyewear is covered by most vision insurance as well as HSA/FSA plans.

GUNNAR has added these four frames, in various colors and lens tints:

InterceptINTERCEPT (Amber tint; Onyx)

HausHAUS (Amber or Crystalline tint; Onyx, Tortoise, Onyx/Fade)

JouleJOULE (Amber or Crystalline tint; Onyx, Tortoise, Amethyst)

VayperVAYPER (Amber tint; Onyx, Mercury, Neptune)

As many prescription eyewear users can attest, they wear their glasses every waking hour. GUNNAR glasses are made to last and while some styles are definitely modeled for late night gaming sessions, many of the computer styles are designed for full-time everyday use. The Amber lenses are designed to block that harsh blue light from digital devices, while the Crystalline lenses are designed to relax and focus the eyes while allowing the full color spectrum to be visible to the user. Crystalline lenses are available in Rx, and aimed towards graphic designers and those who work in true color. Either way, both lenses are designed to protect your eyes every second the glasses are being worn.

As Megu Kobayashi, Director of Interactive Marketing for GUNNAR Optiks points out, Rx glasses can also be used in conjunction with contacts and non-Rx GUNNAR glasses.

“After a long day in front of digital screens with my contacts and non-prescription GUNNARS on, my prescription GUNNARs are a relief for when I get home and remove my contacts. They allow me to continue gaming into the night with no eyestrain.”

For some, that’s the opposite, for others that is just another perfect scenario for prescription GUNNAR glasses.

For more information and to view all the GUNNAR styles available with prescription lenses, please visit: https://www.gunnars.com/rx/

Ergonomics Will Keep You Gaming into the Future

by Curtis Silver

Ergonomics. Over the years the term hasn’t changed the meaning, it means the same today that it did in the 1950s when it was fully accepted as a term and practice. However, it was not until the 2000’s that colleges began to offer it as a course of study towards a masters degree, though its history dates back to ancient Greece. Ergonomics, of course, is the study of designing equipment that fits the human body in physical and cognitive connotations. Where once ergonomics was simply thought to be just keyboard trays and wrist rests, like everything else in the past few decades, it has evolved significantly.

Now ergonomics has become a course study in not only psychology but physiology & behavioral sciences as well. It has become an area of medical concern, a workers compensation standard and something most employers take seriously and are generally willing to pay for if you can demonstrate a need (yes, you can convince your boss to buy you a pair of Gunnars for work.) Ergonomics has become more than just physical comfort in the office but has branched out into many other industries. Though it is in the office environment that we think of ergonomics the most, and while innovations are being made there, they are also being made in gaming ergonomics as well, with a bit of crossover.

Take for instance the concept of the mouse glove. For years this has been an idea of the scientific & engineering community. Probably after seeing Tom Cruise move screens around in Minority Report. Actually, that was the motivation for students at MIT back in 2010 who developed a wireless mouse glove that cost under $100 to produce. There is even earlier research at North Carolina State University’s college of engineering in which students devised a glove that controlled computer operations with sensors in the fingertips. Now there is a company called Bellco that is marketing a wireless air mouse glove to the community at large.

So would a wireless mouse glove actually alleviate wrist pain? Common wrist and hand problems range from carpal tunnel to tendonitis due to keeping the hand and wrist at odd angles during the day. A mouse glove would not require you to keep your hand on the desk, you could basically be in a relaxed position all day long. So why isn’t something like this catching on? I’m guessing that it has to do with control. Our movements are human, and when there is exact work to be done on computers (such as graphic design) more precise movements are needed, which when the hand is steadied on a desk or wrist rest is possible. A floating hand relies on too many other active muscles to keep steady. Think about the difference between using a tripod for a camera and not using one.

Keeping with hand ergonomics but moving over to gaming there is the Avenger Xbox 360 Adapter by N-Control. Not billed as an ergonomic device, rather a fully customizable one, the Avenger is about as ergonomic as you can get with a console gaming controller. It snaps on to the Xbox 360 controller and you can move the buttons & triggers around to fit not only your hand but your gaming style as well. Something to think about for those with itchy trigger fingers, you can also adjust the response time. For someone like me who has broken every finger at some point in life and some don’t work as they should, this is a fantastic device. Often I get hand cramps when gaming (as many gamers do) and being able to adjust the controller to an ergonomically sound position based on the layout & comfort of my hand is pretty sweet.

The thing is, gamers are one group that might not think about ergonomics mostly because of their age range. A lot of gamers are young, in their teens or college-aged and haven’t yet experienced the ongoing pain associated with mistreated joints & tendons. Gamers put themselves in a position to get anything from back & shoulder pain to neck pain to eye strain. Though here at Gunnar, the solution to eye strain is pretty clear. If there is one ergonomic item that has changed my life for the better, it’s my MLG Phantoms. But even solving eye strain with a sweet pair of Gunnars isn’t going to clear up severe neck issues from sitting at a bad angle and not having proper back support.

Thankfully, there are plenty of awesome gaming chairs in the market. My favorite has to be this one, the PCE Ultimate Gaming Station & Work Space. All you would need to do is install a Mountain Dew fountain and you’d be good to go. The point is, like many gaming chairs, it sets the body at an angle that doesn’t put undue pressure on the joints and tendons. So basically, you can game longer. Also, for those gamers that prefer some more “human” games every once in a while, there is this.

Of course, what would any market segment be without the totally off the wall stuff? Take for instance the Adapta Mouse. Designer Ryo Yoshimi has created a functional and ergonomically sound (I suppose) mouse that looks like a centerpiece at a very neo-classical wine bar. Then there is the DataHand, a throwback from 1990 that use a radial menu to select letters, basically replacing your movement across the keyboard with a finger twitch. Obviously, while very smart ergonomics, it didn’t catch on. Another great design that was flawed as far as marketing is the Combimouse.Come to think of it, the name might have been a bit flawed as well. The keyboard split in two to adapt to a more natural hand resting position, and the mouse was also incorporated into the keyboard and split in two. Probably would take a bit of getting used to.

When we sit down at our desks, or in front of our gaming console we don’t always consider the damage we could be doing to our bodies by not simply sitting in an ergonomically sound position. As you can see, there are plenty of great products on the market to assist with that so that we can keep gaming for years to come without having to take a baggie full of meds every morning. Ergonomics has become more than just a gel thing on your desk you end up destroying with paper-clips, it has become something we all need to think about as we go through our day to day lives. The long term effects of things such as tendon damage and eye strain are something we need to take seriously now.

For some great ergonomic supplies, after you get yourself a pair of Gunnars, check out ergopro.com.