Press Releases Archives - GUNNAR Computer Eyewear

Torpedo 360 & Dad hat – $109 | Use Code: FREEHAT109 Learn More | Free Shipping on orders over $50+ US or $150+ International

GUNNAR Teams with Globally Renowned Artist Hydro74 for Limited Edition Axial

CARLSBAD, Calif. – August 15, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely proud to present the latest Limited Edition AXIAL designed by Hydro74. AXIAL just joined the ranks of new GUNNAR styles, and given Hydro74’s passion for contemporary art and his unique traditional style, it seemed fitting to combine his work with the frame. The Hydro74 AXIAL features a spectacularly imagined and one-of-a-kind pattern which is emblazoned on the temples, and is coupled with a befitting all-seeing eye to symbolize his visionary talent.

The Limited Edition Hydro74 AXIAL comes with patented i-AMP® lens technology which is precision-engineered to eliminate eye strain and block the harmful effects of blue light. Multi-barrel hinges and soft, comfortable temples provide ideal comfort, while its shape and curved nose rests help distribute weight perfectly. Balance, comfort, style, and now exclusive appeal all in one. There are only 300 Limited Edition pieces of the Hydro74 AXIAL available and it starts at an MSRP of $69.99.

In an effort to defy his dark past, Hydro74 applies his story and determination directly into his illustrations and designs. He chose to become rather than be defeated, and it shows in the Limited Edition Hydro74 AXIAL. GUNNAR couldn’t be more pleased and honored to feature Hydro’s incredibly unique style on the new AXIAL. Hydro74 was defined by defiance and aims to change tomorrow for the better. Now you can join him in his quest.

Limited Edition Axial Designed by Hydro74 – Defined by Defiance


GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

GUNNAR Celebrates Its Visionaries with The Movement Campaign

CARLSBAD, Calif. – April 7, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the next phase of GUNNAR’s existence by launching a new 2017 marketing campaign. Expanding on the original My_Digital Life campaign that illustrated the need for eyewear due to the digital lifestyles of GUNNAR Visionaries such as 50 Cent, Adam Sesler, DJ Skee, and Dyrus – GUNNAR launches The Movement: a campaign spotlighting top influencers and why they choose to protect their eyes.

digital eye strain movement

Wearing GUNNAR eyewear as part of each Visionary’s daily arsenal to do what they do is no longer just recommended by medical professionals, it has become a movement. A pure movement to improve their lives, their performance, and their health. The new campaign features some of GUNNAR’s biggest Visionaries who enjoy incredible success thanks in part to their loyal and dedicated use of GUNNAR eyewear. A GUNNAR Visionary is a successful influencer who relies on the use of digital devices to master their career of choice. Starting with professional gamers, streamers, content creators, hackers, and digital artists, these Visionaries are shown wearing their frame style of choice while acknowledging that their accomplishments have been reached in part by protecting their eyes along the way.

gunnar movement

The Movement campaign will kick off with legendary influencers like Mari “AtomicMari” Takahashi, Josh “Hydro74” Smith, Joseph “Swiftor” Alminawi, Scott “Highsage” Scheferman, and Gonzalo “ZeRo” Barrios. New Visionaries will be added throughout the year.

“This is a great campaign that recognizes the influencers who have helped create The Movement that has been a huge part in building the GUNNAR brand,” said GUNNAR President, Scott Sorensen. “Our Visionaries are a true testimonial to GUNNAR Optiks’ success in preventing digital eye strain and helping driven people achieve their goals.”

gunnar visionary team

In 2016, GUNNAR focused on better educating the world about the issues of digital eye strain and how GUNNAR can help their daily digital lives. Through these marketing efforts, professionals in the video game, eSports, cyber security, and traditional athletic worlds jumped on board both in an effort to enhance their work while improving their performance. And from this, the GUNNAR Movement was fortified. Organically, it was no longer just about having eye protection, it was also about joining the growing number of wildly successful professionals in all fields who rely upon GUNNAR Optiks to help them dominate their respective goals. Using superior imagery and straightforward testimonials, GUNNAR is now focused on enhancing and spreading the message to everyone. It’s now time to join The Movement of believers who have made their lives better. Succeed on!

gunnar glasses visionaries

GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

 

About GUNNAR®

Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.

 

Media Contact

GUNNAR Optiks, LLC
Scott Sorensen, President
[email protected]

GUNNAR® and Razer™
Join Forces Again to Launch the New FPS

We are very excited to reveal the FPS designed by Razer™, The Next Iteration of Superior Gaming Eyewear. Now available, the FPS features flat, high-tinsel steel temple arms with the Razer logo boldly displayed along with the company’s iconic coloring, and tipped with adjustable acetate for comfort and compatibility with Razer headphones. Its modern, wrap-around design provides users with style along with excellent peripheral coverage for the most intense battles. The FPS comes with GUNNAR’s patented i-AMP® lens technology which is precision-engineered to eliminate digital eye strain and prevents the harmful effects of artificial blue light. The adjustable nose pads and width at the temples offer excellent compatibility with a wide variety of face shapes.

razer glasses

“GUNNAR has advanced eyewear technology for PC gamers since its beginning, and we have enjoyed working with them over the years on custom designs for our Esports athletes and fans alike,” says Min-Liang Tan, Co-Founder and CEO, Razer. “The amount of time that pro gamers dedicate to their training puts them in front of computer screens for extreme periods of time. Our new FPS model of GUNNAR glasses will help ensure that players have an advantage over competitors with clearer vision and reduced eye fatigue.”

gaming glasses razer

The GUNNAR partnership with Razer marches forward with a design that’s sure to appeal to a wide variety of computer users and gamers. Inspired by the popular FPS video game genre, the GUNNAR FPS designed by Razer offers contemporary and modern styling with lightweight comfort.

GUNNAR Introduces Two New Styles: Enigma and Havok!

We’re beyond stoked to introduce you to two new styles for Fall; ENIGMA and HAVOK. Both styles are armed with GUNNAR’s patented i-AMP® lens technology that is precision-engineered to eliminate eye strain and block the harmful effects of artificial blue light.

Enigma

Inspired by the world of espionage, ENIGMA combines lightweight comfort with a tech design that provides incredible peripheral viewing. This new frame is equipped with tech features like multi-barrel hinges anchored into injected molded temples, even weight distribution nose rests, and engineering grade frame polymers. The ENIGMA joins our elite list of styles that appeal to serious computer users, including clandestine operatives.

[button color=”accent-color” hover_text_color_override=”#fff” size=”medium” url=”https://gunnar.com/product/enigma/” text=”SHOP NOW” color_override=””]

Enigma-webres

Havok

From hackers to security engineers, code slingers to number crunchers, the HAVOK is the one tool in this cyber driven world that is a must-have. Its key features include wide format lenses that provide an unobstructed view, a rich acetate front frame fixed to high tensile stainless-steel temples, and adjustable silicone nose pads which offer customizable comfort. Working with 1s and 0s can be incredibly complex, and the best-of-the-best are who inspired this modern new style. The Havok, a precision tool for those who either do their work from the office, or deep in the shadows of the matrix.

[button color=”accent-color” hover_text_color_override=”#fff” size=”medium” url=”https://gunnar.com/product/havok/” text=”SHOP NOW” color_override=””]

Havok-webres

Introducing Two New Styles: Cypher & Trooper!

GUNNAR is proud to release two new styles called Cypher and Trooper which are now available for purchase. Both frames encapsulate distinct GUNNAR DNA, while evolving tech computer eyewear to the next level.

blog body image 1

Designed to hack all traditional eyewear standards, Cypher merges classic, traditional styling with infused high-tech modern elements. Formulated with precision designed frame materials and ultra-thin temples to create superior stability, the Cypher is the perfect asset for performing all of your complex decryptions.

Channeling a deep appreciation for professionals in the information technology, programming, engineering, and hacking industries, GUNNAR set out to create a new look that would appeal to them as well as a wide variety of digital device users. The Cypher is a medium to large fit frame so it will sit comfortably on the faces of nearly everyone who owns a pair. It blends a strong sense of class and nostalgia while maintaining a distinct futuristic flare.

Cypher – Engineered to Take You Further

 

blog body image 2

A brand new performance style engineered for advanced operations, and perfect for gamers who desire unobstructed peripherals while battling on their screens. The Trooper is tactically designed with modern, sleek lines, ultra-slim temples, and a large lens viewing area.

From Call of Duty® to Counter-Strike: Global Offensive and Overwatch®, first-person shooter fans — and all gamers in general — will truly appreciate the attention to detail and style. This is the tactical frame you’ve been waiting for, and with our patented technology on board, you will feel the performance advantage.

Designed for Domination – Essential for Victory

New Color and Sunglass Options Have Arrived!

This week, we revealed new color and sunglass options for the Micron, PPK, and Intercept styles, and the response thus far has been phenomenally positive. Let’s breakdown what’s new starting with color options. For Micron, there are two new 24K colors, Dark Ale and Tortoise, and a brand new color we’ve called Marble. Both Dark Ale and Tortoise are very similar to what’s already been available for Intercept, and now that they’re available for Micron, you’ll really enjoy the exquisite look and quality in a modern frame. Marble is an exciting and modern new color that’s a mix of a gloss onyx and veins of gray rippled throughout the frame. Micron Marble looks both sophisticated and sleek, and is certain to turn a few heads.

Since being released several years ago, PPK has continued to be a favorite style among the GUNNAR loyal. In honor of the excitement and adventure brought to us by video games, we’ve designed a new color called Dark Steel. Think Fallout 4 meets BioShock. Distressed and edgy, PPK Dark Steel is sure to compliment any face and style at the same time.

It’s been a while since we introduced new sunglasses and we’re really happy to present to you four new options. For the extremely popular Intercept, we present the new Dark Ale 24K and Raven. You’re likely already familiar with the look of Dark Ale, but now with a grey sunglass lens, you get to look extraordinary while enjoying the great outdoors. Raven, meanwhile, is a stealthy new matte black finish with blackened GUNNAR temple logos. With a pair of these on, you’ll be embracing your inner geek while slipping under the radar undetected.

Finally, we can barely contain ourselves about the new Micron sunglasses that are now available. Both in 24K Dark Ale and Raven, these new frames are stunning in their own unique ways. There’s just something very special about how each one looks. Micron Dark Ale, like it’s Intercept cousin and amber-lensed sibling, is exceptionally high-class. It’s what you’d wear on the red carpet or to an outdoor wedding yet it’s so stylish, you’ll want to wear it every day. On the flip-side, if you imagine yourself a spy or love to maintain a mysterious profile, the Micron Raven is perfect for you. Dark, subtle, and oh so cool.

To get your hands on a pair of our new colors for Micron or PPK, and to get yourself ready for the Spring with a new pair of Intercept or Micron sunglasses, head to gunnar.com!

Like This: GUNNAR Optiks in the Facebook Store

GUNNAR Optiks glasses are a popular and healthy vision peripheral in the gaming community. Yet, for all the popularity among gamers, GUNNAR Optiks are also a great visual ergonomic option for businesses. Coming off the entrance of GUNNAR Optiks in the Adobe Swag Store in their San Jose, CA offices, GUNNAR Optiks are now available in the Facebook store at their headquarters in Menlo Park.

The Facebook campus, which as Jed Rawson (GUNNAR Optiks Director of B2B sales) said looks like a mini version of Main Street at Disneyland, was more than welcoming to GUNNAR Optiks with several hundred employees coming down to check out the display. GUNNAR Optiks will now permanently be offered to Facebook employees. With a campus full of engineers, coders, designers and others staring at computers all day — if you see any major changes in the Facebook layout next week it might be because they are working more efficiently and ergonomically thanks to GUNNAR Optiks.

fb2

As mentioned before, visual ergonomics are no joke. Many employers go to great lengths to protect their employees from ergonomical issues to not only save money on health insurance and lost productivity, but to enable their employees to do their best work. While wrist guards are one thing, vision is another. Facebook bringing GUNNAR Optiks into the Facebook store shows they are committed to the health and well being of their employee base. The dozen or so employees who quickly snatched up pairs of GUNNAR glasses for the three day Facebook hackathon this weekend already seemed to be keen to the advantages of wearing GUNNAR glasses.

The Facebook company store is operated by BrandVia and is the only location in the world where you can legally buy Facebook branded merch. Now it’s also where Facebook employees can easily pick up a pair of GUNNAR Optiks, which makes them more productive and your social experience better.

For more information about the GUNNAR corporate sales program: visit https://www.gunnars.com/b2b/ and don’t forget to visit us on Facebook!

GUNNAR Optiks Adds New Styles to Available Prescription Frame Offering

GUNNAR Optiks, the world’s leading manufacturer of computer eyewear today announced that they have expanded their collection of prescription available styles in response to increasing demand for custom computer and gaming glasses. GUNNAR continues to focus on developing ergonomically correct solutions to accommodate both prescription and non-prescription digital users.

rx

One of the most annoying issues for those who wear prescription glasses has always been that of glare and being able to wear other protective lenses. Either the wearer switches to contacts to be able to wear things like gaming glasses or sunglasses, or they just live life without ever being able to switch off that horrible glare. Well, GUNNAR Optiks recognizes the portion of the population that wasn’t born with perfect eyesight and has expanded their line of Rx capable frames.

According to The Vision Council, “Digital eye strain is the most common computer-related repetitive strain injury, surpassing carpal tunnel and tendonitis.” They also note a University of Pennsylvania study that found that adults with prescription contact lenses and eyeglasses are more likely to experience symptoms of digital eye strain, including eye, neck and back pain. Experts attribute this to use of prescription eyewear that is not specifically designed for computer or screen viewing. GUNNAR Advanced Computer Eyewear is designed with proper visual ergonomics in mind and addresses specific issues related to digital viewing for people that require corrective lenses.

“As the worldwide leader in computer eyewear, our Rx offering shows our commitment to the hard core computer user,” says Joe Croft, Co-Founder of GUNNAR Optiks. We know that there are general purpose lenses that can be applied to computer use, but we’d compare that to wearing penny loafers to run a marathon. We encourage everyone to get appropriate GUNNARs for the task.”

There is a trend with prescription glasses in the business and gaming community; users are needing Rx lenses earlier and earlier in life. This is most likely due to the use of digital screens earlier in life than previous generations. While the baby boomers didn’t use digital screens full time until later in life, their grandchildren are born with an iPad in hand. This immediate digital influence on developing eyes has possibly caused a shift in the need for prescription lenses. It’s only a logical progression that GUNNAR glasses, already the go-to for protecting your eyes, would fully embrace the prescription market with adapting more of their popular styles for Rx. These styles will be available with GUNNAR Rx lenses or Carl Zeiss premium lenses.

carl_zeiss_visionGUNNARS prescription program is supported and administered by Carl Zeiss Vision, the worldwide leader in precision optics for the last 160 years. GUNNAR HD SINGLE VISION lenses incorporate Carl Zeiss Vision’s premium customized high-definition optics. With technically superior geometry optimized for each prescription, GUNNAR HD SINGLE VISION lenses deliver unsurpassed clarity and wider peripheral viewing without the compromises of traditional prescription lenses. Incorporating addition power, GUNNAR ERGO HD lenses combine Carl Zeiss Vision’s patented high-definition customized lens optics with GUNNAR’S ergonomically designed frames.

GUNNAR offers three options for purchasing custom prescription eyewear; visit a Carl Zeiss Vision authorized eye care provider, visit your personal eye care provider or order prescription GUNNARS online. GUNNAR prescription eyewear is covered by most vision insurance as well as HSA/FSA plans.

GUNNAR has added these four frames, in various colors and lens tints:

InterceptINTERCEPT (Amber tint; Onyx)

HausHAUS (Amber or Crystalline tint; Onyx, Tortoise, Onyx/Fade)

JouleJOULE (Amber or Crystalline tint; Onyx, Tortoise, Amethyst)

VayperVAYPER (Amber tint; Onyx, Mercury, Neptune)

As many prescription eyewear users can attest, they wear their glasses every waking hour. GUNNAR glasses are made to last and while some styles are definitely modeled for late night gaming sessions, many of the computer styles are designed for full-time everyday use. The Amber lenses are designed to block that harsh blue light from digital devices, while the Crystalline lenses are designed to relax and focus the eyes while allowing the full color spectrum to be visible to the user. Crystalline lenses are available in Rx, and aimed towards graphic designers and those who work in true color. Either way, both lenses are designed to protect your eyes every second the glasses are being worn.

As Megu Kobayashi, Director of Interactive Marketing for GUNNAR Optiks points out, Rx glasses can also be used in conjunction with contacts and non-Rx GUNNAR glasses.

“After a long day in front of digital screens with my contacts and non-prescription GUNNARS on, my prescription GUNNARs are a relief for when I get home and remove my contacts. They allow me to continue gaming into the night with no eyestrain.”

For some, that’s the opposite, for others that is just another perfect scenario for prescription GUNNAR glasses.

For more information and to view all the GUNNAR styles available with prescription lenses, please visit: https://www.gunnars.com/rx/

GUNNAR Optiks Expands International Distribution

Leading Computer and Gaming Eyewear Manufacturer Announces Major Global Expansion

FOR IMMEDIATE RELEASE: San Diego, CA April 2nd, 2013 – GUNNAR Optiks, the world’s leading manufacturer of computer eyewear, today announced that it recently expanded international distribution to cover France, Mexico, Cambodia and the Philippines. The move comes on the heels of the company’s recent computer eyewear and lens technology patent coverage announcement and addresses the increasing global demand for technology eyewear. Expansion of their international footprint affirms GUNNAR’s commitment to become the leading provider of visual ergonomic eyewear solutions to digital users worldwide.

Currently, GUNNAR has distribution in over 35 countries across Asia, Australia, Europe, Scandinavia and the Americas. More than 25% of GUNNAR’s customers are located outside of the US and Canada;, a figure that continues to increase. The four new partners joining the GUNNAR global distribution team include:

Asian Eyes Optical, Philippines, owned by Marvilon “Marvee” Militante.

  • Ochialli Opticas, Mexico, owned by Daniel Tussie.
  • Custom Arena, France, owned by Xavier Reliat.
  • US Exports, Cambodia, owned by Jack Tan.

“We are pleased to be part of a growing company that focuses on the health and well-being of the modern technology user,” said Daniel Tussie of Ochialli Opticas, echoing the sentiment felt by all the new distributors. “From office workers to gamers, we are optimistic that our partnership with GUNNAR Optiks will help Ochialli Opticas succeed in the tech-centric 21st century.”

“GUNNAR is proud to introduce the addition of the new partnerships as part of the our worldwide team.” Vice President of International Sales, Bjorn Jonsson added:, “GUNNAR continues to look for similarly strong, dedicated partners to expand distribution in new regions. We are confident that the addition of Daniel Tussie, Jack Tan, Marvilon Militante and Xavier Reliat to the international distribution team, will bolster our reputation as a leader in technology eyewear. The quality of our computer glasses is matched only by the caliber of retail locations where GUNNARS are available and we feel that our partners exemplify our vision in all aspects of business. We are excited to welcome them to the GUNNAR Optiks international team.”

GUNNAR eyewear enhances optical performance to give users an immediately, noticeable visual advantage. Tech savvy consumers will soon be able to access a GUNNAR retailer in their country. GUNNARS may also be viewed and purchased on the GUNNAR Optiks online store, with select styles available from these and other approved retailers worldwide. To learn more about GUNNAR Optiks and to find a retail location carrying GUNNAR eyewear, please visit: https://www.gunnars.com/

About GUNNAR Optiks
Founded in 2005, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered eyewear to combat eye strain associated with long-term viewing of digital screens. GUNNAR also offers the industry’s first professional-grade, optically correct 3D eyewear on the market, and non-polarized outdoor eyewear with properties that allow for optimized visual performance with digital displays while shielding the eyes from the sun. GUNNAR is a privately held company headquartered in Carlsbad, California. Investors include Peter Thiel, 50 Cent, Carl Zeiss Vision and Monster, Inc., among others. For more information, visit www.gunnars.com.

If you would like to apply to become a GUNNAR distributor or reseller, please visit: https://www.gunnars.com/international/distributorapplication/

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.

Official Website | Facebook | @GUNNAROptiks

GUNNAR Optiks Locks Down Eyewear Patents

Here at GUNNAR Optiks, the technology behind our glasses is the life blood of our company. Protecting these innovations is a key point in being able to change your visual world for the better, while still keeping costs to the consumer low. So we’re proud to announce that U.S. Patent number 8,342,681 was awarded to GUNNAR Optiks on January 1, 2013, and applies to the following areas of innovation:

  • Computer eyewear designed to filter spectral peaks commonly found in fluorescent lighting and computer backlights.
  • Computer eyewear with a wrap-around design designed to protect the eye from air currents and trap in evaporated moisture.
  • Computer eyewear with decentered optics to provide distortion-free viewing.

Additionally, patent claims regarding the filtration of HEV (High Energy Visible) light, have been allowed and set to issue in the coming months.

“GUNNAR Optiks computer eyewear addresses a problem affecting more than 120M Americans today.” Said GUNNAR co-founder Joe Croft. “Securing broad-based patents reinforces GUNNAR’s leadership position in the category that we created, and ensures that affected consumers can receive a high-quality eyewear solution that protects their vision.

“Aggressively protecting our technological innovations is an integral part of our business. GUNNAR Optiks computer eyewear addresses a problem affecting more than 120M Americans today. Securing broad-based patents reinforces GUNNAR’s leadership position in the category that we created, and ensures that affected consumers can receive a high-quality eyewear solution that protects their vision.”

GUNNAR Optiks computer eyewear combines form and function with style to reduce eye fatigue and stress, commonly associated with Computer Vision Syndrome and Digital Eye Fatigue. GUNNAR Optiks i-AMP lens technology gives computer users better performance and a visual advantage in the short term while reducing wear and tear on eyes in the long term. Working with the eye, optic nerve and brain to enhance the viewing experience, this patented technology allows digital users to see more clearly, absorb and process more than with the naked eye.

All styles are available for purchase on GUNNAR’s online store, with select styles available from major retailers worldwide including: Best Buy, Amazon, Zappo’s and Newegg. To learn more about GUNNAR Optiks and to find a retail location, please visit: https://www.gunnars.com.

Download the press kit here (14MB).