Tech Archives - GUNNAR Computer Eyewear

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GUNNAR Partners with eSports and Crypto Giant Unikrn

Once again, we lead the charge in advancing esports and gaming performance with a revolutionary new partnership with Unikrn, a leading esports brand in the rapidly growing esports community. From our inception 10 years ago, we were the first and original non-peripheral-based company to support and promote esports, and here we are today moving this same support on into and beyond the 21st Century.

Made official on January 11, 2018, we are extremely excited to partner with Unikrn. What makes this partnership so unique is that we will be the first company to allow UnikoinGold (UKG) to be used to make purchases on gunnar.com via the Unikrn Wallet. If you buy GUNNAR products, you’ll also earn a UKG kickback when you sign up for Unikrn’s Connekt platform. GUNNAR products will be earnable via Unikrn’s jackpots, which users can enter for free after earning UKG just for playing the games they love. UnikoinGold is owned in over 200 countries, traded on major crypto exchanges around the world, and widely used on their own Unikrn platform.

From Unikrn CEO, Rahul Sood, “This is the first Unikrn Wallet partnership we’ve completed, and GUNNAR Optiks are once again ahead of the game. As one of the OGs in esports, it’s nice that GUNNAR recognizes Unikrn’s explosive growth and global reach. By integrating the cutting edge Unikrn Wallet Blockchain, GUNNAR may accept UnikoinGold from virtually anywhere, seamlessly and effortlessly. Just awesome!”

For those of you unfamiliar with Unikrn, they are like Disneyland for esports. Since launch, Unikrn has established itself as a leading esports brand that’s been woven into the fabric of the rapidly growing esports community. Their global product portfolio and contributions include the Unikrn wagering platform, esports team ownership, tournament series, multiple original content platforms, sponsored community creators, and a group that works with casinos to attract modern gaming audiences. Unikrn raised venture capital from Mark Cuban, Shari Redstone, Elisabeth Murdoch, Ashton Kutcher, Guy O’Seary, and many others including a leading investor well-known for early investment into Snapchat and the partners with similar track records in a variety of Silicon Valley successes, including Twitter and Instagram. Unikrn recently sold over 127,000,000 of their UnikoinGold tokens in what was the largest token sale in esports and gaming history.

“This partnership with Unikrn marks a new era in ecommerce, technology, and gaming for GUNNAR,” stated Scott Sorensen, GUNNAR President, “We have supported gaming and esports for a decade now and this partnership will allow us to take our support to the next level. We are very excited to partner with visionaries such as the Unikrn team because both of our brands share a passion for making your gaming experience extraordinary.”

You can find out more about Unikrn here and here. And before you dive into watching their content and esports teams, be sure your eyes are protected! We have several styles available right now.

Health is the New Wealth

2018 is upon us and so begins a fresh start for countless people. It’s the season of New Year’s Resolutions when millions of individuals will promise themselves to eat more nutritious foods, increase their vitamin intake, hit the gym on a regular basis, and all sorts of other efforts in order to achieve a healthier and happier version of themselves. However, for most, one integral part of their body is neglected: the eyes.

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Everyone’s day begins when the eyes open and ends when they close, so it makes perfect sense to protect them in between. And given the incredible amount of new information being released about the need to protect the eyes, now is the time for a digital eyewear movement like no one has ever seen before (pun intended). Just take a look at WebMD; they recently posted an article that shows wearing amber-tinted glasses is recommended to improve sleep quality. The study is based on a newly published article in the Journal of Psychiatric Research which proved “soundness of sleep” was “significantly higher” when subjects wore amber lenses before going to bed. So, you see, health really is the new wealth!

It’s no mystery that efforts by many to live a healthier life have increased. In fact, since 2013, the health and wellness industry has grown by nearly 11%, and earns around $4 trillion a year with nearly $550 billion going to mind and body fitness. From expensive, healthy customized diets to specialized personal training, millions of people are shelling out thousands of dollars each year to better themselves. Yet, the same eyes they use to spot these deals in order to improve their health is the one part of their body that’s ignored the most. Whether indoors or out, many people just don’t feel the need to put on a pair of glasses or sunglasses in order to avoid damaging waves of light. Outdoors, it’s ultraviolet light which has been proven time and again to damage corneal tissue. Indoors, it’s the dreaded artificial blue light that’s really the beast of eye damage.

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If you’re just catching up on what’s been getting a lot of attention lately, blue light is the only wavelength that penetrates deep into the eye and can adversely affect the retina. With sunlight, the natural part of our biological clocks kicks in. Blue light triggers an enzyme in the eye which sends a message to the brain to turn off melatonin (the natural chemical that makes us sleepy) and we wake up. As the sun goes down, the results are reversed and we get tired. Since it’s the 21st Century, though, we’re now inundated by electronic devices at nearly every turn. Cell phones, laptops, tablets, dashboards, even some refrigerator doors! Digital screens are everywhere and they all emit a whole lot more blue light than the sun. Specifically, the peak of blue light from 400 to 450 nanometers is the most damaging. Beyond 450, we get a wavelength of blue light that’s actually healthy, helps your mood improve, and increases focus.

Now, if you’re one of the 83+% of Americans who use a digital device for more than two hours a day and part of the millions who experience eye strain, dry eyes, headaches, blurred vision, and even neck and shoulder pain, then say hello to digital eye strain because that’s what you have. And if you think these numbers are alarming, don’t hold your breath for a reprieve because our world is only getting more wired as you read this. Not only are our eyes exposed to harmful blue light at nearly every turn which can cause macular degeneration, cataracts, and permanent damage to the retina, that same blue light is also causing us to lose quality sleep. So, in a world concerned about health, wellness, and improving livelihood, why are so many disregarding their eyes while dumping thousands of dollars on everything else? It makes no sense.

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What we weren’t expecting as we headed into 2017 was for a new era of urgency to be ushered in. We had professional athletic directors and teams reach out, health gurus, exercise experts, and many more come knocking on our door looking for a way to improve their sleep quality while protecting their eyes throughout their digitally-soaked day. Even fashion-conscious celebrities and organizations wanted to work with us because digital eye strain is a very real issue for all people from all walks of life. 2017 turned into a GUNNAR Movement which we’re now riding into 2018. Not only are we working hard on developing new styles and technology to go with them, we have some really ambitious partnerships to announce very soon. This has all led us to wonder how we can make it easier for you to decipher exactly what you’re getting when you invest in GUNNAR products and your health.

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Today, we’d like to announce a new lens protection rating system we’re calling BPF: blue protection factor. BPF is a scientifically applied protection rating designed to help people compare the efficiency of the blue light protection from their screens which they receive from their glasses. Starting now and similar to SPF (sun protection factor), all of our products and comparisons will come with a BPF rating so you can clearly see what level of protection you’re getting. The GUNNAR patented amber lens carries a BPF of 65 in comparison to most other competitors that have a BPF of 18. Wearing a lens with a BPF value of 65 means that the lens blocks a minimum of 65% of incoming blue light from 380nm to 450nm, and 100% of UV light. Since the most damaging and intense blue light is nearer to 450 nanometers, you know GUNNAR protection will be vastly superior.

Protecting your eyes is our #1 goal. Ever since GUNNAR was established over 10 years ago, we’ve remained close to optometry professions to ensure our products are of the highest quality on the market. Whether you’re a hardcore gamer, engineer, accountant, student, or just on a computer a lot, GUNNAR provides the highest protection available – protection that helps you see better, play longer, and improve your health. On top of that and with the introduction of the BPF rating system, we’re able to go one step further in making sure you know you’re getting nothing but the best with GUNNAR Optiks.

If you’re new to GUNNAR and into gaming, check out the Razer FPS; if you’re looking for something to wear during the daily grind, take a peek at the Publish Mod.

The Mission: Protecting Your Eyes

When it comes to summarizing why GUNNAR Optiks exists, leave it to the brainy and eloquent literary geniuses at The Mission to hit a home run. In their latest article, they feature a treasure-trove of really meaningful information about digital eye strain and how GUNNAR can help prevent the symptoms. The Mission’s easy-to-read story weaves readers through the facts, information about blue light, what is digital eye strain, and then it closes out with some very helpful solutions. Why so serious? Because it is very important to protect your eyes as they are an integral part of the body that regulate sleep patterns, hormone production, and the body’s timeclock. And, bonus, there’s a very savvy video near the end that covers it all. You can read the article here, and we’d love it if you would help spread the word.

Our mission with the help of The Mission is to protect your eyes. No time like the present to join the Movement of believers who want to end the pain of digital eye strain.

Sleeping Disorders on the Rise for U.K. Children

Technology is to blame according to a new study that found kids in the U.K. are suffering from sleeping disorders at an alarming rate. Based on the statistics, three times as many are being admitted for medical attention compared to the numbers from 10 years ago. They’re suffering not just from poor sleep quality, but also from other disorders which the lack of sleep can cause.

It goes without saying that if the numbers are on the rise in Britain, they’re certainly on the rise here in the U.S. as well. Earlier this year, The Vision Council released their annual report on blue light and digital eye strain, and according to their research, 76.5 percent of Americans report their child or children are spending more than two hours in front of a digital device each day. Not only that, but they also report that 55.6 percent suffer some form of computer vision syndrome after being exposed to two or more hours of screen time.

There’s little question that we’re firmly in the 21st Century and technology is expanding at a breathtaking rate. It’s also unquestionable that artificial light sources are detrimental to your health. So why aren’t more people taking greater precautions to both protect themselves and their children? The best way to improve health is to just turn things off – put the phone down, close the laptop, get outside, and ease the strain on your eyes the way Mother Nature intended. For every other time when this isn’t an option, put your GUNNARs on, use the tech and apps out there that help reduce blue light, and follow the 20-20-20 rule: every 20 minutes, look at something 20 feet away for 20 seconds. It’s that simple and your eyes will thank you.

Going Back to School with the Right Gear

Summer’s coming to a close and it’s almost time to hit the books once again. Right now, most parents are probably having to navigate through a sea of emotions as students prepare to return to school. Consequently, this also means that most who are on their way back to hallowed halls of education will be spending a lot of time on a digital device later in the day to do their homework. That is, of course, if they’re able to break away from Pokémon GO (which Consumer Reports says is already dangerous enough) long enough to concentrate. Either way, they are going to be bathed in retina-damaging blue light throughout the coming school year.

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Baylor College of Medicine has now joined the fight in helping combat computer vision syndrome. In a recent article on their site, Dr. Zaina Al-Mohtaseb warns that increased use of electronic devices can lead to several problems for students trying to get their homework completed. While all the typical medical approaches were presented, you know full well it won’t be enough. That’s why GUNNAR recommends going the extra mile and getting your offspring a pair to better protect them during those days when you know they won’t follow doctor recommendations . . . which is pretty much every day.

A great pair to consider is the new Enigma which is our most affordable style. And for more information about what GUNNAR can do to protect students, click here.

Myopia: No Longer Just a Genetic Condition

Myopia is often discussed casually and its significance in leading to more severe vision disorders isn’t taken as seriously as it should be. Essentially, those with myopia—sometimes referred to as myopes—are nearsighted, and they are able to see objects which are nearby, but objects at a distance appear blurry. According to research by the National Eye Institute back in 2014, only 25% of the US population in 1972 between the ages of 12 and 54 had the condition. In 2004, that number jumped to nearly 42% of the population.

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Earlier this month, the Huffington Post published an article citing a new study by the Brien Holden Vision Institute which showed over 100 million people in the US and Canada are currently diagnosed with myopia, or high myopia. After doing research into the causes of the condition and its exponential growth, they’ve projected that by 2050, the number of sufferers will climb to over 320 million. What’s even more alarming is they’ve theorized that myopia isn’t just a genetic condition, but directly related to “environmental factors” and increasing exposure to digital devices. The full study document can be found here.

Technology has hit a new strata of connectivity and our lives have come to a point where if we’re not digitally wired, we feel uncomfortable and out of the loop. Couple the ever-increasing amount of devices were staring at all day with the rapid growth of gaming and eSports, and you’ve got a sea of people with eyes exposed to harmful blue light like the world has never seen before. It has never been more important to protect yourself than right now. GUNNAR has been saying this unapologetically for years, and we’re not going to stop! Our entire business was founded on making sure you have the highest quality eyewear available that will help you avoid the adverse effects of digital eye strain and myopia. Want the facts? We’ve got them right here.

#CES2016: New Digital Eye Strain Report

The International Consumer Electronics Show is the largest technology exposition in the world. All of the latest and greatest advancements in the digital world are revealed at the event which takes place in Las Vegas. Despite there being some thrilling new inventions and breakthroughs this year, one subject took center stage: digital eye strain. During CES this week, The Vision Council released their 2016 Digital Eye Strain Report which was quickly picked up and reported on by numerous media outlets. From their survey of 10,000 adults, The Vision Council found that 70% of Americans suffer from some form of digital eye strain, while nine out of 10 of those people use electronic devices for two or more hours a day. They also reported that 27% of Americans do not know computer eyewear can protect against digital eye strain.

In an interview with CBS News, one technology sales expert who spends a lot of time in front of his laptop confessed that he experienced many symptoms of digital eye strain. These symptoms include headaches, eye strain, blurred vision, dry eyes, and more. It wasn’t until he purchased prescription glasses designed to help alleviate the negative effects of blue light and digital eye strain that he was finally able to experience relief.

Yes, there are prescription options out there to help you avoid digital eye strain, but they don’t include GUNNAR Optiks’ patented lens technology. With our eyewear, you not only find relief from digital eye strain, but you’re also protected against the negative effects of blue light while the shape of our glasses help keep your eyes from drying out. The bottom line: we’re here to help protect your eyes so you can better focus on what needs to get done whether you wear prescription glasses or not.

Here are just a few of the many media articles that were posted this week based on The Vision Council’s 2016 report released at CES:
Chicago Tribune
CBS News
MSN

Digital Device Use on the Rise

A recent publication by The Vision Council has found that the number of digital device users has increased from 45% of American adults in 2012, to nearly 70% in 2015. The appeal of having nearly everything at your fingertips has helped advance the digital age at an almost alarming rate. We say almost because for the most part, folks who use digital devices are either getting work done, being entertained, or any other benign reason you can think of. Adversely, it is potentially alarming because this means more folks are potentially experiencing digital eye strain.
digital device use chartSymptoms of DES can include eye fatigue, blurriness, red or irritated eyes, dry eye, and even neck pain as well as headaches. This is where GUNNAR Optiks can truly help. With our patented design and lens filters, we’re able to help relieve you of DES symptoms, and help you perform longer and better no matter what you’re doing. Reading, preparing a presentation, doing homework, or just kicking back and playing game, GUNNAR is the only brand on the market that’s doctor recommended, and we stand behind the quality of our products. You’re welcome to learn about all the details of what our eyewear can do for you here.

Light-Emitting Devices = Adverse Sleep Properties

Since being established, GUNNAR Optiks has been sharing that blue light emitted from digital devices manipulates your brain into slowing production of natural melatonin. The wavelength of blue light that is emitted from digital devices is similar to blue light that comes from the sun. As the sun rises in the morning, your brain senses the increase of blue light and lowers the amount of melatonin it produces and tells your body it is time to wake up. Now that more and more people around the world are connected to digital devices for a significantly increased amount of time, cases of sleeping disorders are on the rise.

In a recently posted article on Gizmodo.com, greater light is shed on the negative effects of blue light. Based upon a recent sleep study done by a group of medical experts in the UK, “short-wavelength-enriched light (blue-enriched) is likely to cause the most disruption, as it most effectively suppresses melatonin and increases alertness.”

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For years psychologists have studied the effects of colored rooms and how they can influence your mood, and it’s great to see the an increasing number of studies being done in the digital realm. Protection is important, and GUNNAR glasses are the only doctor-recommended eyewear that can provide that for you. Click here to learn more!