Press Info

CARLSBAD, Calif. (Sept. 20, 2018): GUNNAR Optiks, the innovation leader in blue light blocking computer eyewear, launched a new collection of blue light Reading Glasses to safeguard the vision of digital device users. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology to reduce digital eye strain and block blue light. The brand-new line of Reading Glasses provides a blue light solution for users requiring additional focusing power to clearly view digital screens.

CARLSBAD, California – (March 19, 2018): GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.

CARLSBAD, Calif. – (February 15, 2018): GUNNAR Optiks successfully presented their one-of-a-kind digital eyewear on ABC Network’s Shark Tank on Sunday, February 11.  GUNNAR Co-Founder Joe Croft and his team still had a lot to prove to gain a partnership with one of the world’s leading venture capitalists, Lori Greiner.

CARLSBAD, Calif. – January 29, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to introduce the latest advancement in powerful eye protection: the Liquet Lens. For over a decade, GUNNAR has led the way and pioneered the field of computer protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of digital eye strain. Now, taking things a whole lot further, GUNNAR has revolutionized its protective lenses by combining its proprietary filter against artificial blue light with a lens that’s almost 100% clear.

CARLSBAD, Calif. – January 22, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely excited to announce it has partnered with Coke eSports on a collaborative GUNNAR x Coke eSports project. Coca-Cola has been growing in the gaming and esports worlds over the past few years, and it was just a matter of time before they joined the GUNNAR Movement. Already in development with the help of the Coke eSports team, a Limited Edition Coke eSports-branded ENIGMA and microfiber bag will soon be landing in the hands of Coke eSports’ biggest gaming influencers. This exclusive project has already begun to roll out and will continue over the coming weeks.

CARLSBAD, Calif. – January 11, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is taking online retail to new heights by partnering with Unikrn, Inc. ® and bringing their Unikrn Wallet platform to for online purchases using UnikoinGold (UKG), their proprietary cryptocurrency. GUNNAR was one of the first and original non-peripheral-based companies in the world to support gaming and esports, and now with Unikrn, they can.

CARLSBAD, Calif. – November 15, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to announce a new partnership with HYLETE, a community built, backed, and driven fitness lifestyle brand. Combining their expert levels of knowledge in the realms of health and wellness, GUNNAR and HYLETE have designed a new, Limited Edition INTERCEPT featuring HYLETE’s spring color palette as highlights inside the temple arms, and on the GUNNAR temple logo. Athletes who value their eyes, sleep, and wellbeing can now join the ranks of millions of GUNNAR users in protecting themselves from digital eye strain while increasing the quality of their sleep.

CARLSBAD, California – (October 30, 2017): GUNNAR computer eyewear is on a mission to save America’s vision. While you may not yet know about the digital eyewear movement, you soon will. Much more than a mere trend, fad, or accessory, these glasses are essential protection against the daily threat that your cell phone, computer, and tablet pose to your vision and health. If you’re like most Americans, you spend almost half of your day staring at screens. These days, we can’t escape the increasing reliance on digital technology; from Facebook and email to searching Google for the best restaurants, the world of information at our fingertips entices us to spend more and more time in front of digital devices.

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