CARLSBAD, Calif. (April 5, 2021) – GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today announced a partnership with St. Jude Children’s Research Hospital® to support its mission: Finding cures. Saving children®. Throughout the year, GUNNAR will highlight St. Jude and engage in a variety of marketing initiatives, including promotional content and targeted offerings across its website and social channels, to fundraise, educate and raise awareness for the groundbreaking research and treatment provided by St. Jude Children’s Research Hospital for childhood cancer and other life-threatening diseases.
CARLSBAD, Calif. (March 16, 2021) – GUNNAR Optiks, the preeminent force and No. 1 brand in gaming glasses, today announced the launch of its newest frame, 6-Siege, Ash Edition. A first-of-its-kind, these gaming glasses were designed directly from the in-game frames worn by character Eliza “Ash” Cohen, an Attacking Operator and the acting leader of “Forward Operations” in Tom Clancy’s Rainbow Six® Siege.
CARLSBAD, Calif. (March 15, 2021) – GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, and New England-based esports organization, Oxygen Esports (“OXG”), today announced an exclusive partnership for GUNNAR to become the exclusive eyewear provider of Oxygen Esports.
CARLSBAD, Calif. (March 1, 2021) – GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today formally established its GUNNAR Youth category providing gaming and computer glasses designed specifically for kids and teens. As a formal brand category, the company is also launching dedicated Instagram, Facebook and Pinterest channels for parents, in addition to releasing a wide range of content, studies and information, to help educate them about the harmful effects of increased digital screen use and blue light. As the category pioneer for over 15 years and first company to secure its lens technology patent, GUNNAR glasses are doctor recommended and will give parents peace of mind knowing their kid’s eyes are in safe hands.
CARLSBAD, Calif. (October 21, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses – and licensing partner Razer, the leading global lifestyle brand for gamers, today announced the launch of MOBA, Razer Edition, a pair of gaming glasses designed specifically for teens and young adults. The lightweight wrap-around frames are headset compatible and come with GUNNAR’s patented lens technology to help enhance performance and protect the eyes from blue light and symptoms associated with digital eye strain.
CARLSBAD, Calif. (October 13, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses, and license partner Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services, today announced the launch of the official Assassin’s Creed® Valhalla gaming glasses. Based on one of GUNNAR’s most popular gaming styles, the complete Enigma, Assassin’s Creed® Valhalla Edition set comes with GUNNAR’s Enigma frames including their patented Amber lens, which enhances player performance and blocks 65% of blue light, a branded glasses pouch, cleaning cloth and flat fold glasses case.
CARLSBAD, Calif. (October 6, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses – and ESL, the world’s largest esports company, today announced the launch of ESL Blade – the first signature ESL design released by GUNNAR as part of a three-year licensing partnership.
CARLSBAD, Calif. (August 25, 2020) – GUNNAR Optiks, the preeminent force and No. 1 brand in gaming glasses, today announced the launch of Lightning Bolt 360 (LB360). Infusing 15 years of advanced lens technology, frame design experience and gamer feedback, LB360 delivers the most versatile pair of gaming glasses ever created to players worldwide.
CARLSBAD, Calif. (July 14, 2020) – GUNNAR Optiks, the No. 1 in gaming and computer glasses, today announced “Cruz Kids,” the newest lineup of blue light blocking glasses designed specifically for children ages 4-8, 8-12 and 12+. With more than 15 years of experience innovating lens technology, GUNNAR is launching a special lineup of protective eyewear designed for today’s kids logging countless hours of screen time on digital devices.
CARLSBAD, Calif. (May 5, 2020) – GUNNAR Optiks, the leader and pioneer of performance enhancing, blue light blocking glasses, joined forces with OSD (Outperform, Serve & Develop) to give back to veterans through a match donation initiative surrounding the launch of its newest frames, “Pendleton.” In support of U.S. Veterans during National Military Appreciation Month, GUNNAR released a limited-edition patriotic glasses case, which customers will receive if they donate an extra $5 with their purchase of Pendleton. GUNNAR will match each donation and give OSD 100% of the proceeds to support their award-winning veteran programs which emphasize social connectivity, professional development and community service.
CARLSBAD, Calif. (April 23, 2020) – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
CARLSBAD, Calif. (Mar. 3, 2020) – GUNNAR Optiks, As the leading purveyor and trailblazer of blue light blocking computer and gaming eyewear, today announced the expansion of their most popular gaming and computer glasses with the launch of the new Vertex & Intercept lens options.
CARLSBAD, Calif. (Jan. 14, 2020) – GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, announces new “Emery” frame style. Expanding its eyewear lineup to offer contemporary and fashionable glasses, “Emery” is designed to prevent digital eye strain and provide the ultimate viewing experience when using digital devices.
CARLSBAD, Calif. (Aug. 13, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, expands their lineup of performance gaming glasses with the launch of “Torpedo 360” and “Torpedo Fit.” These advanced glasses offer gamers customizable frame and lens options designed to enhance focus, heighten visual endurance and elevate gaming performance.
CARLSBAD, Calif. (May 14, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, today launched its latest line of performance glasses, “Cruz.” Designed for adolescents age 12 and up, “Cruz” features the benefits of GUNNAR’s patented lens technology and is engineered to protect developing eyes from digital screens. The all-new “Cruz” provides superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.
CARLSBAD, Calif. (Apr. 16, 2019) – GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer glasses, today announced the expansion of their patented lens technology with the new “Amber Max” lens. Designed with a “Blue Light Protection Factor™,” (BLPF) of 98 for maximum protection, GUNNAR’s new “Amber Max” lens provides a solution for consumers highly sensitive to artificial blue light and looking to improve sleep patterns.
CARLSBAD, Calif. (Feb. 4, 2019) – GUNNAR Optiks, the innovation leader in blue-light blocking eyewear, launches “Atherton” and “Menlo” frame styles expanding its gaming and computer lineup to offer modern, fashion forward glasses designed to prevent digital eye strain and improve daily performance.
CARLSBAD, Calif. (November 12, 2018): GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, continues its leadership within the esports and gaming community with the launch of the new “Torpedo” frame style.
CARLSBAD, Calif. (Sept. 20, 2018): GUNNAR Optiks, the innovation leader in blue light blocking computer eyewear, launched a new collection of blue light Reading Glasses to safeguard the vision of digital device users. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology to reduce digital eye strain and block blue light. The brand-new line of Reading Glasses provides a blue light solution for users requiring additional focusing power to clearly view digital screens.
CARLSBAD, California – (March 19, 2018): GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play™ lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.
CARLSBAD, Calif. – (February 15, 2018): GUNNAR Optiks successfully presented their one-of-a-kind digital eyewear on ABC Network’s Shark Tank on Sunday, February 11. GUNNAR Co-Founder Joe Croft and his team still had a lot to prove to gain a partnership with one of the world’s leading venture capitalists, Lori Greiner.
CARLSBAD, Calif. – January 29, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to introduce the latest advancement in powerful eye protection: the Liquet Lens™. For over a decade, GUNNAR has led the way and pioneered the field of computer protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of digital eye strain. Now, taking things a whole lot further, GUNNAR has revolutionized its protective lenses by combining its proprietary filter against artificial blue light with a lens that’s almost 100% clear.
CARLSBAD, Calif. – January 22, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely excited to announce it has partnered with Coke eSports on a collaborative GUNNAR x Coke eSports project. Coca-Cola™ has been growing in the gaming and esports worlds over the past few years, and it was just a matter of time before they joined the GUNNAR Movement. Already in development with the help of the Coke eSports team, a Limited Edition Coke eSports-branded ENIGMA and microfiber bag will soon be landing in the hands of Coke eSports’ biggest gaming influencers. This exclusive project has already begun to roll out and will continue over the coming weeks.
CARLSBAD, Calif. – January 11, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is taking online retail to new heights by partnering with Unikrn, Inc. ® and bringing their Unikrn Wallet platform to gunnar.com for online purchases using UnikoinGold (UKG), their proprietary cryptocurrency. GUNNAR was one of the first and original non-peripheral-based companies in the world to support gaming and esports, and now with Unikrn, they can.
CARLSBAD, California – (October 30, 2017): GUNNAR computer eyewear is on a mission to save America’s vision. While you may not yet know about the digital eyewear movement, you soon will. Much more than a mere trend, fad, or accessory, these glasses are essential protection against the daily threat that your cell phone, computer, and tablet pose to your vision and health. If you’re like most Americans, you spend almost half of your day staring at screens. These days, we can’t escape the increasing reliance on digital technology; from Facebook and email to searching Google for the best restaurants, the world of information at our fingertips entices us to spend more and more time in front of digital devices.