GUNNAR OPTIKS AND ESL LAUNCH FIRST CUSTOM GAMING GLASSES COLLABORATION TO ESPORTS FANS WORLDWIDE
Signature Design with Lightweight Wrap-Around Frames for Headset Comfort Offers Players and Fans the Best in Performance and Protection in the Digital Age.
CARLSBAD, Calif. (October 6, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses – and ESL, the world’s largest esports company, today announced the launch of ESL Blade – the first signature ESL design released by GUNNAR as part of a three-year licensing partnership. Following hot on the heels of the launch of Lighting Bolt 360: ESL Edition, the ESL Blade is the second pair of ESL-branded gaming glasses released that provides players with performance enhancing optical features and superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens while gaming.
ESL Blade features a lightweight, sleek, custom design for everyday gaming performance and player comfort. The unique stainless steel wrap around frame comes equipped with slim, co-branded temples to relieve pressure while wearing headsets and an adjustable nose pad for a personalized fit. The Amber lens (which is also available in prescription) blocks 65% of blue light, reduces glare and comes with a smudge resistant coating.
“Given the pandemic, our partnership with GUNNAR has become even more significant and relevant due to the drastic increase in time spent on digital screens playing, watching and streaming video games,” said David Hiltscher, VP Shop, Merchandise, Licensing at ESL Gaming. “ESL Blade provides an ideal solution for the greater cause of player and fan eye health. We’re excited to continue working alongside the GUNNAR team to launch exclusive glasses for ESL and gaming fans around the world.”
Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),” GUNNAR created a lens protection scale similar to SPF in sun protection. ESL Blade is available in the patented Amber Lens, blocking 65% of blue light (BLPF 65). GUNNAR’s patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eye strain experienced by anyone who uses digital devices for long periods of time, including children. The company also carries a range of reading glasses and fulfils prescription orders for both adults and kids.
“We are so excited to be able to bring these unique glasses to the gaming masses. ESL Blade is the perfect combination of style, performance and protection,” said GUNNAR Optiks, Director of Marketing Gaming & Brand, Georgina Petrie. “Designed for players and fans alike, these ESL branded glasses are perfect to wear while watching, streaming and competing at the highest level.”
The ESL Blade comes with an ESL exclusive branded pouch and flat fold case and can be purchased at GUNNAR.com and Amazon, for an MSRP of $79.99. Prescriptions start at $229.99.
The ESL Blade launch trailer can be watched here.
About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are clinically proven and Dr recommended. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include glasses for gaming, computer and sun use, in addition to reading glasses and a new line of blue light glasses specifically designed for kids with developing eyes.
ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group.
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