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GUNNAR OPTIKS LAUNCHES INNOVATIVE LINE OF BLUE LIGHT BLOCKING READING GLASSES WITH PATENTED LENS TECHNOLOGY REDUCING DIGITAL EYE STRAIN

New GUNNAR Reading Glasses Deliver Additional Focusing Power and Protection from Blue Light Emitted from Digital Screens

CARLSBAD, Calif. (Sept. 20, 2018) – GUNNAR Optiks, the innovation leader in blue light blocking computer eyewear, launched a new collection of blue light Reading Glasses to safeguard the vision of digital device users. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology to reduce digital eye strain and block blue light. The brand-new line of Reading Glasses provides a blue light solution for users requiring additional focusing power to clearly view digital screens.

“We’re proud to say we created the Reading Glasses Collection to help an entirely new segment of customers who had been asking for GUNNAR glasses that would address their specific needs,” said RJ Snyder, Marketing Manager at GUNNAR Optiks. “With heavy digital users in mind, we designed the Reading Glasses collection to provide maximum blue light protection for those who need the additional focusing power with the same high-quality, GUNNAR lens technology found in our gaming and computer glasses.”

The Blue Light Reading Glasses Collection offers consumers seven magnifying powers ranging from +1.0 to +3.0 in increments of +.25 diopters. GUNNAR’s patented lens technology is found throughout the collection and is recommended by doctors to protect against short and long-term effects of digital eye strain and exposure to artificial blue light, including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.

A recent University of Toledo Study determined blue light turns certain molecules in the human eyes into “cell killers.” The process leads to macular degeneration, an incurable eye disease affecting more than 10 million Americans. According to Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, “We are being exposed to blue light continuously, and the eye’s cornea and lens cannot block or reflect it.” Karunarathne added, “It’s no secret that blue light harms our vision by damaging the eye’s retina.”

As a solution to this ever-growing problem and as a true pioneer in the category, GUNNAR continues to usher in the standard for Blue Light Protection with its “Blue Light Protection Factor™ (BLPF).” Similar to how Sun Protection Factor (SPF) measures protection for the skin, the BLPF scale measures lens protection for the eye against artificial blue light. The higher the number, the better. Each frame style offered in the Readers Collection is available in the patented Amber lens (BLPF 65) or the almost clear, Liquet lens (BLPF 35).

According to a focus group study from The Journal of Optometry and Vision Science, “During two hours of visually demanding computer work, there was a significant increase in the following symptoms: eye-related pain and tiredness, blurred vision, itchiness, gritty eyes, photophobia, dry eyes, and tearing eyes.” Since 2008, GUNNAR has been trailblazing a path to establish themselves as the leader in computer eye protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of blue light and digital eye strain.

Each frame style offered in the Reading Glasses Collection – Vertex, Phenom, Haus and Jewel (available 10/8) – ranges from $49.99 to $99.99 and are available now at GUNNAR.com. For a limited time, GUNNAR.com is offering consumers the ability to purchase two pairs of reading glasses for $95.00 or three pairs for $140.00.

GUNNAR’s portfolio of products includes solutions for Gaming, Computer, Reading Glasses, Prescription & Sunglasses. For more information on GUNNAR’s line of performance and protection eyewear, visit www.gunnar.com or follow on social media at @GUNNARoptiks

About GUNNAR:

Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

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Media Contact:
Stephanie Cardenas
[email protected]
O: (949) 438-1072
C: (909) 831-9070