GUNNAR OPTIKS PARTNERS WITH UBISOFT TO LAUNCH THE OFFICAL GAMING GLASSES OF ASSASSIN’S CREED® VALHALLA
Branded Gaming Glasses Offer Players Both Performance and Protection as they Prepare to Lose Themselves for Hours in Hugely Anticipated Video Game Release on November 10, 2020
CARLSBAD, Calif. (October 13, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses, and license partner Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services, today announced the launch of the official Assassin’s Creed® Valhalla gaming glasses. Based on one of GUNNAR’s most popular gaming styles, the complete Enigma, Assassin’s Creed® Valhalla Edition set comes with GUNNAR’s Enigma frames including their patented Amber lens, which enhances player performance and blocks 65% of blue light, a branded glasses pouch, cleaning cloth and flat fold glasses case.
Hot on the heels of its newest elite gaming offering Lightning Bolt 360, GUNNAR’s Enigma, Assassin’s Creed® Valhalla Edition delivers on the promise of offering gamers superior performance and protection against the short and long-term effects of digital eye strain and further supports their leadership position as #1 in gaming.
“We couldn’t be more excited for the launch of Enigma, Assassin’s Creed® Valhalla Edition from Gunnar,” commented Sarah Buzby, NCSA Consumer Products and Licensing VP. “Gunnar creates superior gaming eyewear, and we’re proud to work closely with them on this launch. We can’t wait for the product to get into fans’ hands.”
The limited-edition Enigma, Assassin’s Creed® Valhalla Edition glasses feature a sturdy nylon frame with custom Assassin’s Creed Valhalla design taken directly from the game’s viking themed universe. Players will enjoy anti-glare and smudge-resistant wide format lenses for optimal viewing and quality engineering features such as a sturdy rigid lens mount, curved nose rests and multi-barrel hinges.
“Ubisoft has been a long-standing powerhouse in the gaming world and we’re proud of this collaborative design, which we feel is a genuine brand extension of the video game experience,” said GUNNAR Optiks, Director of Marketing Gaming and Brand, Georgina Petrie. “We know Assassin’s Creed fans are a passionate group of gamers and that they will be losing themselves for many many hours exploring and virtually ‘living’ in this incredible viking world. Our part to play in their experience is simply to be there to help them play for longer, while protecting their eyes.”
Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),” GUNNAR created a lens protection scale similar to SPF in sun protection. Enigma, Assassin’s Creed® Valhalla Edition are available in the standard patented Amber Lens, blocking 65% of blue light (BLPF 65) and 100% of UV light. The glasses are also available to buy as sunglasses which block 90% of blue light and 100% UV as well as in prescription.
GUNNAR’s patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eye strain experienced by gamers who play for long periods of time. GUNNAR also offers a wide range of computer glasses, sunglasses, reading glasses and a range of blue light glasses for kids. GUNNAR glasses are also available in prescription.
Enigma, Assassin’s Creed® Valhalla Edition is available for purchase at GUNNAR.com and Amazon, starting at $79.99. For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook. For more information on Ubisoft and Assassin’s Creed Valhalla, visit the Assassin’s Creed website and follow them on Instagram, Facebook and Twitter.
About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are Dr recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, sunglasses and reading glasses, in addition to a new line of glasses specifically designed for teens and kids.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019-20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit: www.ubisoftgroup.com.
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