GUNNAR OPTIKS TAKES BLUE-LIGHT BLOCKING COMPUTER & GAMING GLASSES TO THE NEXT LEVEL WITH LAUNCH OF FASHION FORWARD “ATHERTON” AND “MENLO” FRAMES
Now Available at GUNNAR.com, “Atherton” and “Menlo” Feature GUNNAR’s Patented Lens Technology, Offering Stylish New Frames For All Digital Device Users
CARLSBAD, Calif. (Feb. 4, 2019) – GUNNAR Optiks, the innovation leader in blue-light blocking eyewear, launches “Atherton” and “Menlo” frame styles expanding its gaming and computer lineup to offer modern, fashion forward glasses designed to prevent digital eye strain and improve daily performance.
Designed with elegance for the modern age, “Atherton” and “Menlo” feature GUNNAR’s patented lens technology protecting against blue light emitted from digital devices. “Atherton” features a round rim frame and anti-reflective, blue-light blocking lens coating for maximum clarity. Created for the digital intellectual, “Menlo” features large circular lenses to complement a wide variety of faces.
“We’re proud to introduce ‘Atherton’ and ‘Menlo’ in response to an increasing demand for more fashionable gaming and computer glasses. The launch reinforces our commitment to provide protection for all eyes,” said RJ Snyder, Marketing Manager at GUNNAR Optiks. “‘Atherton’ and ‘Menlo’ improve visual clarity, focus and protect the eyes of image-conscious digital device users.”
Delivering both fashion and function, “Atherton” and “Menlo” frames infuse modern style with GUNNAR’s patented lens technology, engineered to reduce digital eye strain and block blue light emitted from digital devices. GUNNAR has established the standard with Blue Light Protection Factor™ (BLPF). Similar to measuring protection for the skin with Sun Protection Factor (SPF), the BLPF scale measures eye protection against artificial blue light – the higher the number, the higher protection. “Atherton” and “Menlo” are available in the patented Amber Lens (BLPF 65) or Clear Lens (BLPF 35).
A recent study conducted by the University of Toledo discovered blue light transforms molecules in the human eye to “cell killers” as part of a process leading to macular degeneration; an incurable eye disease affecting more than 10 million Americans. According to Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, “we are being exposed to blue light continuously, and the eye’s cornea and lens cannot block or reflect it.” Karunarathne added, “it’s no secret that blue light harms our vision by damaging the eyes retina.”
With GUNNAR’s leadership position in the computer, gaming and esports space, “Atherton” and “Menlo” offer fashion forward gamers and streamers blue light protection for everyone spending the majority of their time in front of digital devices.
“Atherton” is available in two frame color choices; Onyx and Satin Gold with the patented Amber or Clear Lens for $99.99 at GUNNAR.com. “Menlo” is available in Onyx and Emerald frame color choices with a patented Amber or Clear Lens for $79.99.
GUNNAR’s portfolio of products includes blue light blocking solution for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on “Atherton,” “Menlo” and GUNNAR’s preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.
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