CARLSBAD, Calif. – November 15, 2017 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to announce a new partnership with HYLETE, a community built, backed, and driven fitness lifestyle brand. Combining their expert levels of knowledge in the realms of health and wellness, GUNNAR and HYLETE have designed a new, Limited Edition INTERCEPT featuring HYLETE’s spring color palette as highlights inside the temple arms, and on the GUNNAR temple logo. Athletes who value their eyes, sleep, and wellbeing can now join the ranks of millions of GUNNAR users in protecting themselves from digital eye strain while increasing the quality of their sleep.
The Limited Edition INTERCEPT designed by HYLETE comes with patented i-AMP® lens technology which is precision-engineered to eliminate eye strain and block the harmful effects of blue light. It features wide format lenses which create a panoramic viewing field for high resolution viewing, and an ergonomically balanced frame for comfort.
“We are very excited to partner with Gunnar on this collaboration. As much as our community is driven by a fitness lifestyle, most of us work in careers that require significant parts of our days to be spent in front of computer screens. This constant exposure to blue light not only causes disruption of our sleep patterns, but can cause a threat to our eye and body’s health,” said HYLETE CEO Ron Wilson. “Here at HYLETE headquarters, we supply GUNNAR glasses to our team to optimize everyone’s health and performance.”
HYLETE designs and creates premium performance apparel and gear with the input, feedback, and support of a passionate community. The voices have been heard and HYLETE has now taken healthy fitness to a whole new level for increasing performance. All of this while ensuring their own unique flair for design and style is subtly yet determinately displayed.
“GUNNAR has always stood for protection and enhancement of the human condition with products that help people perform at their best,” stated Scott Sorensen, GUNNAR President. “HYLETE shares our passion for innovation in design and tech that helps people be the best they can be in their active lifestyles. We are very excited about partnering with a brand like HYLETE.”
GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com
HYLETE, Inc. is engaged in the design, development, manufacturing, and distribution of premium performance apparel and gear. They are a community-driven brand focused on people living a fitness-based lifestyle, and are constantly striving to push the limits of what can be done to strengthen and support the fitness community. HYLETE products are sold exclusively direct to consumers through their website. For more information, visit www.hylete.com.
Scott Sorensen, President
GUNNAR Optiks, LLC
Jamie Wardlow, Vice President of Marketing