High-Tech Meets High Fashion in GUNNAR Optiks’® New Work-Play™ Lens Technology
GUNNAR, in partnership with Publish®, releases new lens tech made for your indoor and outdoor lifestyle
CARLSBAD, California – (March 19, 2018): GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play™ lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.
Launched in collaboration with leading apparel brand Publish®, the Work-Play is a perfect complement to an active lifestyle, improving the visual experience in both worlds. GUNNAR and Publish set out to design lens technology that allows wearers to easily transition from their work environment indoors to a playful environment outdoors. Both brands share a mission to transcend the realms of form and function, and to improve daily life. The new Work Play lens is a simplistic and stylish solution to eye protection.
“We are very excited to announce the launch of the Work-Play lens with our partner, Publish,” said R.J. Snyder Head of Marketing for GUNNAR Optiks. “Together, we wanted to deliver a new versatile lens that had strong form and function which would fit with the Publish brand believer and lifestyle.”
A first of its kind, the Work-Play lens offers an unobstructed view of both worlds, actively blocking harmful blue light while powerfully enhancing vision with targeted color contrast. In just 45 seconds, the Work-Play lens seamlessly transitions from an indoor translucent amber tint with Visible Light Transmission (VLT) of 83-percent and a Blue-Light Protection Factor (BPF) of 65, to an outdoor sunglasses tint with a VLT of 26-percent and a BPF of 85. Powered by innovative GUNNAR i-Amp® lens technology, Work-Play lenses maximize long-wave blue light, helping to stimulate your alertness and attitude while improving your circadian rhythm all day long.
The all-new Work Play lens is the first and only digital eyewear to combine the unparalleled protection of GUNNAR’s patented lens technology with the unparalleled style of fashion leader Publish. The new Work Play lens will be available in the INFINITE designed by Publish, the INTERCEPT, and the AXIAL on March 20,, 2018 only on gunnar.com and publishbrand.com. Discover powerful eyewear for the digital age at gunnar.com, and follow @GUNNAROptiks on Twitter, Instagram, and Facebook for the latest releases and innovations.
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.
Publish® exists to stir your imagination and, in turn, be inspired by you as well. They are part-time clothiers, full-time bridge builders. They aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. Through art and innovation, Publish hopes to tell a story and to learn yours in the process. For more information, visit publishbrand.com.
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