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Kids’ Eyes are the Future: GUNNAR Optiks Visits Adobe Utah

Children are the future. This statement has been nothing short of cliche for as long as we can all remember. Yet, it never stops being true. One of our missions in life is to protect and groom our children to take over the world from us someday. With all the dangers in the current world to educate them and protect them from, don’t you think vision loss shouldn’t be one of them? With more exposure to back-lit, harsh light digital screens than ever before in history, this generation of iPad wielding grade-schoolers is going down a blinding path.

Recently at Adobe’s 280,000 sq. foot campus in Lehi, Utah, Adobe was celebrating bring your kids to work day with caricature artists, games and a focus on their vision. GUNNAR Optiks (next to the caricature artists and the photo booth) were invited back to an Adobe campus (after recently visiting the San Jose campus and the San Francisco campus) to speak about visual ergonomics to the Adobe team, and their children.

There has been an exponential increase in the use of digital screens among children, at home and in the classroom. While the focus of ergonomics has been on business environments, we are overlooking the screens we are handing our children to stare at, not to mention things like active boards in school environments. What this is leading to is children needing vision correction earlier in life thanks to the influx of technology in their lives and in front of their still developing brains. This use of technology will of course only benefit children, especially with the obsoletion of printed textbooks on the horizon.

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The Lehi Adobe campus is very unique. As the over 600 kids attending can attest, there is a an always present glare coming from the windows. The campus lets in all the sunshine available, which can create major problems when working. The ergonomics team bought screen protectors, but those proved ineffective. Several teams are already wearing GUNNAR glasses in order to protect their eyes from the glare. The employees understand how important eye protection is, which is a lesson they are passing directly on to their children.

Each child was given a pair of GUNNAR Optiks MLG Phantoms to try and they engaged in a game of Charades on the app Heads Up using an iPad Mini. The kids and their parents could see the change in how their eyes reacted to the digital screen firsthand. The parents and children learned about eye health and visual ergonomics, all the while forgetting about the harsh glare coming off the screens because they were wearing protective eyewear. The moral of the story is that any time you are using a digital screen, you should be wearing digital eyewear, even if it’s only for a game of charades.

GUNNAR Optiks in the Classroom

The last two decades have seen an exponential increase in the use of technology in the classroom. While the focus of ergonomics has been on business environments, we tend to overlook the digital screens that our children are staring at — where twenty years ago there were chalkboards now there are active boards. Children are needing vision correction earlier in life than the generation before them thanks to the influx of technology in the classroom.

With the obsoletion of printed textbooks on the horizon, and while technology will only benefit the educational system; these technology enabled children might need some visual ergonomics. Several students at a primary school in Las Vegas appear to be keen to this fact as they took the time to write to GUNNAR Optiks expressing their love of GUNNAR Glasses.

The small group of 4th graders were using GUNNAR Glasses to play video games (mostly Minecraft) and spread the word among the other students in their class. After receiving their letters, GUNNAR Optiks reached out to the school to do something for the kids. While the kids did end up with some GUNNAR swag, the administrators approved an assembly for all 140+ 4th graders to learn about eye health. So GUNNAR Optiks sent Director of B2B Sales Jed Rawson to the school to speak to the students.

“As students entering a digital age, taking care of your eyes should be a top priority,” Rawson told the kids. “You only get 1 pair of eyes for the next 70 years. GUNNAR lenses incorporate cutting-edge technology for staring at a digital screen – even when playing video games like Minecraft.”

GUNNAR Optiks, like many technology based companies, are huge supporters of education and want to make sure that ‘the future is bright’ for generations to come. Through early education and always willing to entertain educational and information requests companies like GUNNAR Optiks are making sure that the next generation of computer uses and coders are well protected against villains like Computer Vision Syndrome.

As for the 4th graders, they were gifted with ten pairs of Paralex and PPK, six of those to the students that wrote letters and the remaining pairs were raffled off to the students. Additionally, many students went home with GUNNAR t-shirts and Starhawk Cases. After the assembly the other 4th grade teachers told Rawson that the kids will be talking about it for the rest of the week.

One of the students told Rawson after the assembly, GUNNARS are “super great because they help my eyes when I play Minecraft“.

For more information about the GUNNAR corporate sales program: visit https://www.gunnars.com/b2b/