Gaming Archives - GUNNAR Computer Eyewear

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GUNNAR at Rooster Teeth Expo 2013

If you are a gamer then you know about Rooster Teeth. The gaming centric comedy and entertainment collective hit the big time a few years back with their Red vs. Blue videos. The series is a rip on the interpersonal and battlefield relationships of two teams of Spartan warriors from Halo. Like many other successful properties, Rooster Teeth quickly shot to pop culture stardom which led to a large following and community. This community recently met in Austin, TX for the third annual Rooster Teeth Expo (RTX). GUNNAR Optiks was on hand to educate gamers on Computer Vision Syndrome and the benefits of gaming with GUNNAR glasses.

The three day event featured a full slate of gaming industry panelists and entertainers, with a equally matched expo hall. From exploring the art of video games, to app development and comedy focused panels, RTX was a hit for fans and industry professionals alike. At the GUNNAR Optiks booth fans were given the chance to try on a pair of GUNNAR glasses for themselves and/or purchase at a show special discount. Booth visitors also got to play on the Project Gaems portable gaming rigs. The entire GUNNAR team had a great time at RTX and looks forward to coming back next year.

Be sure to check out the photo gallery below and follow Rooster Teeth on Facebook and Twitter!

RTX 2013 Photo Gallery (for the full set, head over to Facebook)

GUNNAR at the MLG Spring Championship

This past weekend at the Anaheim Convention Center, GUNNAR Optiks once again teamed up with Major League Gaming at the MLG 2013 Spring Championship. The championship not only set attendance records (over 21,000 turned out to watch their favorite gaming clans compete for the big money prizes), but also saw the crowning of a new world champion Call of Duty team. Congrats to CompLexity on their big COD win.

Meanwhile at the GUNNAR Optiks booth, the theme was the 1990’s, a period instrumental in changing the face of gaming forever (remember the bitwars?) The full arcade cabinets of The Simpson’s Game and two-player Metal Slug 2 rode shotgun to a heated and energized N64 Super Smash Bros. tournament. Each day one lucky winner walked away with a brand spanking new pair of GUNNAR glasses.

Other big winners from the MLG Spring Championship were FXOpen eSports, destroying the competition at League of Legends and walking away with $20,000 and a spot in Riot Games’ League Championship Series Season 4 Spring Promotion Tournament. South Korea’s Polt (Choi Seong Hoon) took home the StarCraft II prize, a cool $10,000. As you may or may not know, in South Korea Starcraft II is basically the official sport of the country.

During the show GUNNAR Optiks had the popular MLG Phantom for sale in various frame color combinations. MLG’s next Pro Circuit Championship event takes place in Columbus, Ohio this November. If we see you there, don’t forget to wear your GUNNARs and head over to Facebook to check out the entire photo gallery.

GUNNAR Optiks in the Classroom

The last two decades have seen an exponential increase in the use of technology in the classroom. While the focus of ergonomics has been on business environments, we tend to overlook the digital screens that our children are staring at — where twenty years ago there were chalkboards now there are active boards. Children are needing vision correction earlier in life than the generation before them thanks to the influx of technology in the classroom.

With the obsoletion of printed textbooks on the horizon, and while technology will only benefit the educational system; these technology enabled children might need some visual ergonomics. Several students at a primary school in Las Vegas appear to be keen to this fact as they took the time to write to GUNNAR Optiks expressing their love of GUNNAR Glasses.

The small group of 4th graders were using GUNNAR Glasses to play video games (mostly Minecraft) and spread the word among the other students in their class. After receiving their letters, GUNNAR Optiks reached out to the school to do something for the kids. While the kids did end up with some GUNNAR swag, the administrators approved an assembly for all 140+ 4th graders to learn about eye health. So GUNNAR Optiks sent Director of B2B Sales Jed Rawson to the school to speak to the students.

“As students entering a digital age, taking care of your eyes should be a top priority,” Rawson told the kids. “You only get 1 pair of eyes for the next 70 years. GUNNAR lenses incorporate cutting-edge technology for staring at a digital screen – even when playing video games like Minecraft.”

GUNNAR Optiks, like many technology based companies, are huge supporters of education and want to make sure that ‘the future is bright’ for generations to come. Through early education and always willing to entertain educational and information requests companies like GUNNAR Optiks are making sure that the next generation of computer uses and coders are well protected against villains like Computer Vision Syndrome.

As for the 4th graders, they were gifted with ten pairs of Paralex and PPK, six of those to the students that wrote letters and the remaining pairs were raffled off to the students. Additionally, many students went home with GUNNAR t-shirts and Starhawk Cases. After the assembly the other 4th grade teachers told Rawson that the kids will be talking about it for the rest of the week.

One of the students told Rawson after the assembly, GUNNARS are “super great because they help my eyes when I play Minecraft“.

For more information about the GUNNAR corporate sales program: visit https://www.gunnars.com/b2b/

GUNNAR Supports Healthy Vision Month

 

May is Healthy Vision Month. If you are reading this, then you should be curious about healthy vision month. The reason for this is simple: you have eyes and you use them every day, all day and you are most likely reading this on a digital device screen. The reason this is important is that many people forget that not only is the eye surrounded by muscles, but it has its own rate of degeneration. However, like the National Eye Institute, GUNNAR Optiks is here to help.

Digital eye strain is not just an ergonomic issue. With your eyes continuously refocusing and repositioning themselves, not only does this affect the muscles but can lead to fatigue, dryness, irritation, and other vision problems. As this report from the Vision Council explains, digital eye strain is the most common computer-related repetitive strain injury, even more so than carpal tunnel and tendonitis.  We’re quick to slap on a wrist brace, so why aren’t we as quick to do something to protect our eyes?

According to the National Eye Institute, most people “often do not pay attention to their vision unless they notice a problem.” Part of it is sociological, part of it is just a lack of general education about the issue. Our eyes are responsible for delivering visual inputs to our brains – as if this isn’t obvious. Protecting them and ensuring that they are functioning without strain should be our first concern if we are staring at digital devices all day long. The Vision Council report mentioned above goes on to outline all the issues that can be caused by poor eye ergonomics including back and neck problems, headaches and blurred vision. All this can contribute to eventual vision problems in the non-digital areas of your life.

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So what can you do to prevent future eye problems and relieve current eye strain and stress?

The first step is to get an eye exam. This will quickly determine your overall eye health and if you need corrective lenses or not. Before you buy a pair of GUNNAR glasses, you’ll want to know if you need them in prescription or not. Most eye exams and prescription glasses (including GUNNARS) are covered in part by HSA/FSA benefits. Sure, there is a stigma attached to getting glasses but would you rather adhere to some vague social stereotype or see the world perfectly?

For many of us, our world is a constant series of monitors, backlit displays, tablets and mobile phones. From when we wake in the morning to when we turn off the light for the night. How many hours per day, per week do you spend in front of a digital screen? All this time, absorbing harsh light that our eyes haven’t properly adapted to defend against, can be a serious strain on the eyes. Even with corrective lenses, everyone using digital devices should consider the ergonomics of doing so.

Ergonomics isn’t just about making sure you are sitting up straight. In many corporate environments, ergonomics is a serious issue. Many employers (maybe even yours) goes to great lengths to not only educate their employees about proper ergonomics, but they may also provide you with the equipment you need to have the most ergonomic workstation. This can range from a proper chair, to wrist rests to a new pair of GUNNAR glasses.

Healthy Vision Month is a month to take stock of what your vision means to you and what you would do to protect it. From getting an eye exam, to setting yourself up at work in a visually ergonomic workstation and so on, visual health is just as important to your daily life as everything else you worry about. The difference is, finding a healthy resolve for your eyes might be as easy as a new pair of GUNNAR Optiks.

GUNNAR Optiks Adds New Styles to Available Prescription Frame Offering

GUNNAR Optiks, the world’s leading manufacturer of computer eyewear today announced that they have expanded their collection of prescription available styles in response to increasing demand for custom computer and gaming glasses. GUNNAR continues to focus on developing ergonomically correct solutions to accommodate both prescription and non-prescription digital users.

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One of the most annoying issues for those who wear prescription glasses has always been that of glare and being able to wear other protective lenses. Either the wearer switches to contacts to be able to wear things like gaming glasses or sunglasses, or they just live life without ever being able to switch off that horrible glare. Well, GUNNAR Optiks recognizes the portion of the population that wasn’t born with perfect eyesight and has expanded their line of Rx capable frames.

According to The Vision Council, “Digital eye strain is the most common computer-related repetitive strain injury, surpassing carpal tunnel and tendonitis.” They also note a University of Pennsylvania study that found that adults with prescription contact lenses and eyeglasses are more likely to experience symptoms of digital eye strain, including eye, neck and back pain. Experts attribute this to use of prescription eyewear that is not specifically designed for computer or screen viewing. GUNNAR Advanced Computer Eyewear is designed with proper visual ergonomics in mind and addresses specific issues related to digital viewing for people that require corrective lenses.

“As the worldwide leader in computer eyewear, our Rx offering shows our commitment to the hard core computer user,” says Joe Croft, Co-Founder of GUNNAR Optiks. We know that there are general purpose lenses that can be applied to computer use, but we’d compare that to wearing penny loafers to run a marathon. We encourage everyone to get appropriate GUNNARs for the task.”

There is a trend with prescription glasses in the business and gaming community; users are needing Rx lenses earlier and earlier in life. This is most likely due to the use of digital screens earlier in life than previous generations. While the baby boomers didn’t use digital screens full time until later in life, their grandchildren are born with an iPad in hand. This immediate digital influence on developing eyes has possibly caused a shift in the need for prescription lenses. It’s only a logical progression that GUNNAR glasses, already the go-to for protecting your eyes, would fully embrace the prescription market with adapting more of their popular styles for Rx. These styles will be available with GUNNAR Rx lenses or Carl Zeiss premium lenses.

carl_zeiss_visionGUNNARS prescription program is supported and administered by Carl Zeiss Vision, the worldwide leader in precision optics for the last 160 years. GUNNAR HD SINGLE VISION lenses incorporate Carl Zeiss Vision’s premium customized high-definition optics. With technically superior geometry optimized for each prescription, GUNNAR HD SINGLE VISION lenses deliver unsurpassed clarity and wider peripheral viewing without the compromises of traditional prescription lenses. Incorporating addition power, GUNNAR ERGO HD lenses combine Carl Zeiss Vision’s patented high-definition customized lens optics with GUNNAR’S ergonomically designed frames.

GUNNAR offers three options for purchasing custom prescription eyewear; visit a Carl Zeiss Vision authorized eye care provider, visit your personal eye care provider or order prescription GUNNARS online. GUNNAR prescription eyewear is covered by most vision insurance as well as HSA/FSA plans.

GUNNAR has added these four frames, in various colors and lens tints:

InterceptINTERCEPT (Amber tint; Onyx)

HausHAUS (Amber or Crystalline tint; Onyx, Tortoise, Onyx/Fade)

JouleJOULE (Amber or Crystalline tint; Onyx, Tortoise, Amethyst)

VayperVAYPER (Amber tint; Onyx, Mercury, Neptune)

As many prescription eyewear users can attest, they wear their glasses every waking hour. GUNNAR glasses are made to last and while some styles are definitely modeled for late night gaming sessions, many of the computer styles are designed for full-time everyday use. The Amber lenses are designed to block that harsh blue light from digital devices, while the Crystalline lenses are designed to relax and focus the eyes while allowing the full color spectrum to be visible to the user. Crystalline lenses are available in Rx, and aimed towards graphic designers and those who work in true color. Either way, both lenses are designed to protect your eyes every second the glasses are being worn.

As Megu Kobayashi, Director of Interactive Marketing for GUNNAR Optiks points out, Rx glasses can also be used in conjunction with contacts and non-Rx GUNNAR glasses.

“After a long day in front of digital screens with my contacts and non-prescription GUNNARS on, my prescription GUNNARs are a relief for when I get home and remove my contacts. They allow me to continue gaming into the night with no eyestrain.”

For some, that’s the opposite, for others that is just another perfect scenario for prescription GUNNAR glasses.

For more information and to view all the GUNNAR styles available with prescription lenses, please visit: https://www.gunnars.com/rx/

Then and Now: Vision in the Active Digital Life

Then and Now: Vision in the Active Digital Life

There was a time when many of our daily activities required just as many different devices or environments. This time is commonly referred to as “back in the day” by most people, especially Generation X. That generation has been present through the shift from the analog world to the digital one. We’ve changed the way we behave and have fun, yet we haven’t completely changed the way we interact with our digital environment.

Take sporting equipment. As the power and skill of athletes have increased, sports equipment has advanced to protect us and give us an advantage. From shoes that form to the feet to provide a better running surface to golf clubs that correct imperfections in the swing to avoid injury, we are protected. Yet, when it comes to digital – computer based – activities, many haven’t adopted the same outlook on protecting themselves. Do we not think that staring at a computer for extended periods of time hurts us just as much as running a 5k in bad shoes would?

We have changed the way we do certain things, but haven’t changed the way we protect ourselves – specifically our eyes. Sure, this is Gunnar Optiks and we’re all about protecting your eyes, but there still seems to be some doubt that our eyes are as fragile as we think they are. We still perceive the eight hour work-day, or the four hour gaming session as the only time we would need Gunnars. That is just not true. Consider these six activities, how we used to and how we now do.

Listening to Music

Back in the day (there’s that phrase again) we would fire up the record player, or the tape deck. We would listen to music while doing other activities, from cleaning to working and so on. With the advent of the Walkman, we took our music with us everywhere we went. That hasn’t changed with Mp3 players. What has changed is the way we organize our music. Instead of making mix tapes (I used to record songs off the radio) we now sit in front of the computer, purchasing or torrenting music. This is an everyday activity for most people, staring at the bright glare of iTunes or Amazon Cloud Player. Music isn’t just an auditory activity anymore, it’s visual as well.

Watching a Movie

On the surface, it might appear as if nothing has changed in the practice of watching movies. We still are sitting in front of a screen, watching Ryan Reynolds argue with Jason Bateman while urinating in a fountain and so on. Yet, something significant has changed – distance. There are recommended viewing distances for television screens, based on the size of the screen. These distances are based on several factors, viewability and eye strain being two of them. Yet, when we watch movies on computers monitors, as we tend to do more often, the distance is significantly decreased.

This decreased distance, in both watching movies and playing video games, is not doing our eyes any favors. When we sit on our couch watching movies or gaming from the appropriate distance, your eyes are more relaxed and you are able to focus easier. Yet, we think nothing different when we watch or game with a monitor mere inches from our faces. Think about this difference, and how it affects your vision.

Reading the News

Who doesn’t remember sitting at the kitchen table in the morning, sipping coffee and reading the paper? You know, the paper, that rolled piece of black and white printed material that was out in the driveway in a bag every morning. Well, perhaps you remember your parents reading the paper, or your grandparents. Either way, there was no glare from the newspaper. There was no eye strain, except for that really small type on the political cartoons.

Now, we all use our digital devices for the news. From our phones while we’re on the bus, or our computers at work – we’re staring at screens more and more. Tack on the 24 hour news cycle, and we’re constantly reading the news. Then tack on live video on your phone, such as for the NFL, and we’re getting more information than ever before from a glowing screen close to our faces.

Interacting with People

Well, unless you are having someone dictate this article to you, this is a good example of how we interact with people. Not only do we get our news and information online but we have more and more conversations online. Watch your children, they aren’t hanging out after school, sitting on the back of your car and chatting. They are staring into their phones or other devices. Hell, we all are. We’re glaring at our iPads, our iPad Mini’s and so on. Yet again, we take no mind to what that glare is doing to our vision, confused by the headaches and eye strain.

While those of us old enough to remember a day when we had to rotary dial our friends to hang out behind the 7-11, kids are now glued to their devices. There are no long term studies showing any effects of this type of eye strain. Genetically, we will of course adapt over time (perhaps a few million years), as this kind of behavior becomes the standard. Until then though, it can only benefit your eye health using proper protection.

Making Music

By now, you have got to be seeing a trend in how we interact with the creative world. From graphic design to doing homework and so on, we’re using computer screens. Music, has become one of those things that requires numerous on screen programs and editing software. It’s not all done with just plugging in and cutting the tape. Not to mention the slate of musicians that use computers to compose pretty much everything and anything. We’re using our eyes just as much as our ears to make music.

Playing Sports

I think you get the trend here. We’re spending much more of our lives in the digital realm, replacing activities that used to take place either outside or in more social environments. While kids still play organized sports, with video games we tend to play just as much sports on a screen. This is yet another example of how we are stressing our eyes further than we ever have before. There is a huge difference between using your eyes to hit a ball being thrown to you, and hitting a button to hit a ball being thrown to you virtually.

The way we use vision in the digital world speaks to the future of technology and the advances that have been made in how we interact with every aspect of the world. Advances have been made in how we use our eyes to view, yet we seem to not realize there is a paradigm shift in vision. Gunnars saw the world changing and created something to help you adapt to living life in the digital world. Or, if you prefer, you can wait until the next shift in our evolutionary process.