glasses Archives - GUNNAR Computer Eyewear

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Kids’ Eyes are the Future: GUNNAR Optiks Visits Adobe Utah

Children are the future. This statement has been nothing short of cliche for as long as we can all remember. Yet, it never stops being true. One of our missions in life is to protect and groom our children to take over the world from us someday. With all the dangers in the current world to educate them and protect them from, don’t you think vision loss shouldn’t be one of them? With more exposure to back-lit, harsh light digital screens than ever before in history, this generation of iPad wielding grade-schoolers is going down a blinding path.

Recently at Adobe’s 280,000 sq. foot campus in Lehi, Utah, Adobe was celebrating bring your kids to work day with caricature artists, games and a focus on their vision. GUNNAR Optiks (next to the caricature artists and the photo booth) were invited back to an Adobe campus (after recently visiting the San Jose campus and the San Francisco campus) to speak about visual ergonomics to the Adobe team, and their children.

There has been an exponential increase in the use of digital screens among children, at home and in the classroom. While the focus of ergonomics has been on business environments, we are overlooking the screens we are handing our children to stare at, not to mention things like active boards in school environments. What this is leading to is children needing vision correction earlier in life thanks to the influx of technology in their lives and in front of their still developing brains. This use of technology will of course only benefit children, especially with the obsoletion of printed textbooks on the horizon.

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The Lehi Adobe campus is very unique. As the over 600 kids attending can attest, there is a an always present glare coming from the windows. The campus lets in all the sunshine available, which can create major problems when working. The ergonomics team bought screen protectors, but those proved ineffective. Several teams are already wearing GUNNAR glasses in order to protect their eyes from the glare. The employees understand how important eye protection is, which is a lesson they are passing directly on to their children.

Each child was given a pair of GUNNAR Optiks MLG Phantoms to try and they engaged in a game of Charades on the app Heads Up using an iPad Mini. The kids and their parents could see the change in how their eyes reacted to the digital screen firsthand. The parents and children learned about eye health and visual ergonomics, all the while forgetting about the harsh glare coming off the screens because they were wearing protective eyewear. The moral of the story is that any time you are using a digital screen, you should be wearing digital eyewear, even if it’s only for a game of charades.

GUNNAR at Rooster Teeth Expo 2013

If you are a gamer then you know about Rooster Teeth. The gaming centric comedy and entertainment collective hit the big time a few years back with their Red vs. Blue videos. The series is a rip on the interpersonal and battlefield relationships of two teams of Spartan warriors from Halo. Like many other successful properties, Rooster Teeth quickly shot to pop culture stardom which led to a large following and community. This community recently met in Austin, TX for the third annual Rooster Teeth Expo (RTX). GUNNAR Optiks was on hand to educate gamers on Computer Vision Syndrome and the benefits of gaming with GUNNAR glasses.

The three day event featured a full slate of gaming industry panelists and entertainers, with a equally matched expo hall. From exploring the art of video games, to app development and comedy focused panels, RTX was a hit for fans and industry professionals alike. At the GUNNAR Optiks booth fans were given the chance to try on a pair of GUNNAR glasses for themselves and/or purchase at a show special discount. Booth visitors also got to play on the Project Gaems portable gaming rigs. The entire GUNNAR team had a great time at RTX and looks forward to coming back next year.

Be sure to check out the photo gallery below and follow Rooster Teeth on Facebook and Twitter!

RTX 2013 Photo Gallery (for the full set, head over to Facebook)

GUNNAR at the MLG Spring Championship

This past weekend at the Anaheim Convention Center, GUNNAR Optiks once again teamed up with Major League Gaming at the MLG 2013 Spring Championship. The championship not only set attendance records (over 21,000 turned out to watch their favorite gaming clans compete for the big money prizes), but also saw the crowning of a new world champion Call of Duty team. Congrats to CompLexity on their big COD win.

Meanwhile at the GUNNAR Optiks booth, the theme was the 1990’s, a period instrumental in changing the face of gaming forever (remember the bitwars?) The full arcade cabinets of The Simpson’s Game and two-player Metal Slug 2 rode shotgun to a heated and energized N64 Super Smash Bros. tournament. Each day one lucky winner walked away with a brand spanking new pair of GUNNAR glasses.

Other big winners from the MLG Spring Championship were FXOpen eSports, destroying the competition at League of Legends and walking away with $20,000 and a spot in Riot Games’ League Championship Series Season 4 Spring Promotion Tournament. South Korea’s Polt (Choi Seong Hoon) took home the StarCraft II prize, a cool $10,000. As you may or may not know, in South Korea Starcraft II is basically the official sport of the country.

During the show GUNNAR Optiks had the popular MLG Phantom for sale in various frame color combinations. MLG’s next Pro Circuit Championship event takes place in Columbus, Ohio this November. If we see you there, don’t forget to wear your GUNNARs and head over to Facebook to check out the entire photo gallery.

Synthesizing the Sense of Synesthesia

Many of us take our vision and perception of the world for granted on a daily basis. We assume that everyone is privy to the same sights and sounds and interpretations of sense in the same manner. This is just not true. While GUNNAR Optiks generally enhance the visual experience, especially in a digital landscape, there is so much more to the sense of sight that even we cannot begin to dream of covering it all with amber tinted lenses.

Take Synesthesia for example. This neurological condition is not well defined, as only recently research has begun to re-address this interesting sensory and cognitive jigsaw puzzle. One of the most common forms of Synesthesia is that of grapheme. This is where the synesthetes (a person with Synesthesia) perceives letters and numbers as randomly colored. There are also other caveats of the condition that cause distance to be applied to different subsets of numbers and letters, or other spatial misalignment that simply doesn’t exist. There are also those that hear sounds in relation to visual motion. These are involuntary and uncontrolled reactions to reality and perception. There is no cure, but then it seems that perhaps an alternate view of perceptive reality might be preferred over actual reality sometimes. The designers of the game Child of Eden felt the same way.

Child of Eden, published by Ubisoft, by designer Tetsuya Mizuguchi is a game that claims to engage sound, vision and touch in a seamless manner. You can check out the trailer for the game here, and see for yourself the imagery that is presented. It is a little over the top, it does take place in the future and within a computer network I believe. Based on the colors and interaction, this is probably game where you’d want to switch from classic Amber tint GUNNARs to Crystalline, just to get the feel of the true color. A lot of it is on dark backgrounds, so I wouldn’t worry too much about eye strain. Tetsuya Mizuguchi is the pioneer in these types of games, having been responsible for Rez an early version of Child of Eden.

This article in Psychology Today discusses Rez, Child of Eden as well as a board game that also seeks to emulate Synesthesia. Yet what the article lacks is a reason why one would want to smell the music (though smelling is a sense that video games cannot emulate – yet). While Synesthesia is interesting, and provides a few advantages in the visual sense, it is still a condition which causes disorienting and false perceptions of the world around you. So basically, Tetsuya Mizuguchi wants to show you what it would be like if you were on LSD — something that also causes you to smell colors and disassociate senses.

Though we are always looking for different ways to perceive the world. With GUNNAR glasses, you can at least perceive the world without worrying about fatigue headaches and computer vision syndrome, but you can’t see numbers as colors. While the games mentioned above do offer some insight into the world of people with this condition, they don’t really emulate it. Rather, they only use our perception of color, shapes and sound. A person with Synesthesia would have a totally different experience, and the games most likely don’t emulate what they are experiencing as there are so many variables to each person’s particular instance of Synesthesia. There hasn’t been enough research to date to be able to pinpoint exact conditional variables to properly emulate it for those of us with “normal” perception. Hence the LSD reference, which actually makes more sense. Rather than experiencing true Synesthesia, our perceptions are merely tested with a layman level of synthetic Synesthesia.

In the end we’ll truly never know what it is like to have Synesthesia and deal with altered perceptions on a daily basis. You can rest assured though, that GUNNAR Optiks is here to help with the visual perceptions in your daily life that we consider normal, whether they are or not. And if you have Synesthesia, you might want to consider a pair, if not just to make the color of those numbers a bit sharper.

Image: Ubisoft

GUNNAR Supports Healthy Vision Month

 

May is Healthy Vision Month. If you are reading this, then you should be curious about healthy vision month. The reason for this is simple: you have eyes and you use them every day, all day and you are most likely reading this on a digital device screen. The reason this is important is that many people forget that not only is the eye surrounded by muscles, but it has its own rate of degeneration. However, like the National Eye Institute, GUNNAR Optiks is here to help.

Digital eye strain is not just an ergonomic issue. With your eyes continuously refocusing and repositioning themselves, not only does this affect the muscles but can lead to fatigue, dryness, irritation, and other vision problems. As this report from the Vision Council explains, digital eye strain is the most common computer-related repetitive strain injury, even more so than carpal tunnel and tendonitis.  We’re quick to slap on a wrist brace, so why aren’t we as quick to do something to protect our eyes?

According to the National Eye Institute, most people “often do not pay attention to their vision unless they notice a problem.” Part of it is sociological, part of it is just a lack of general education about the issue. Our eyes are responsible for delivering visual inputs to our brains – as if this isn’t obvious. Protecting them and ensuring that they are functioning without strain should be our first concern if we are staring at digital devices all day long. The Vision Council report mentioned above goes on to outline all the issues that can be caused by poor eye ergonomics including back and neck problems, headaches and blurred vision. All this can contribute to eventual vision problems in the non-digital areas of your life.

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So what can you do to prevent future eye problems and relieve current eye strain and stress?

The first step is to get an eye exam. This will quickly determine your overall eye health and if you need corrective lenses or not. Before you buy a pair of GUNNAR glasses, you’ll want to know if you need them in prescription or not. Most eye exams and prescription glasses (including GUNNARS) are covered in part by HSA/FSA benefits. Sure, there is a stigma attached to getting glasses but would you rather adhere to some vague social stereotype or see the world perfectly?

For many of us, our world is a constant series of monitors, backlit displays, tablets and mobile phones. From when we wake in the morning to when we turn off the light for the night. How many hours per day, per week do you spend in front of a digital screen? All this time, absorbing harsh light that our eyes haven’t properly adapted to defend against, can be a serious strain on the eyes. Even with corrective lenses, everyone using digital devices should consider the ergonomics of doing so.

Ergonomics isn’t just about making sure you are sitting up straight. In many corporate environments, ergonomics is a serious issue. Many employers (maybe even yours) goes to great lengths to not only educate their employees about proper ergonomics, but they may also provide you with the equipment you need to have the most ergonomic workstation. This can range from a proper chair, to wrist rests to a new pair of GUNNAR glasses.

Healthy Vision Month is a month to take stock of what your vision means to you and what you would do to protect it. From getting an eye exam, to setting yourself up at work in a visually ergonomic workstation and so on, visual health is just as important to your daily life as everything else you worry about. The difference is, finding a healthy resolve for your eyes might be as easy as a new pair of GUNNAR Optiks.

GUNNAR Optiks Locks Down Eyewear Patents

Here at GUNNAR Optiks, the technology behind our glasses is the life blood of our company. Protecting these innovations is a key point in being able to change your visual world for the better, while still keeping costs to the consumer low. So we’re proud to announce that U.S. Patent number 8,342,681 was awarded to GUNNAR Optiks on January 1, 2013, and applies to the following areas of innovation:

  • Computer eyewear designed to filter spectral peaks commonly found in fluorescent lighting and computer backlights.
  • Computer eyewear with a wrap-around design designed to protect the eye from air currents and trap in evaporated moisture.
  • Computer eyewear with decentered optics to provide distortion-free viewing.

Additionally, patent claims regarding the filtration of HEV (High Energy Visible) light, have been allowed and set to issue in the coming months.

“GUNNAR Optiks computer eyewear addresses a problem affecting more than 120M Americans today.” Said GUNNAR co-founder Joe Croft. “Securing broad-based patents reinforces GUNNAR’s leadership position in the category that we created, and ensures that affected consumers can receive a high-quality eyewear solution that protects their vision.

“Aggressively protecting our technological innovations is an integral part of our business. GUNNAR Optiks computer eyewear addresses a problem affecting more than 120M Americans today. Securing broad-based patents reinforces GUNNAR’s leadership position in the category that we created, and ensures that affected consumers can receive a high-quality eyewear solution that protects their vision.”

GUNNAR Optiks computer eyewear combines form and function with style to reduce eye fatigue and stress, commonly associated with Computer Vision Syndrome and Digital Eye Fatigue. GUNNAR Optiks i-AMP lens technology gives computer users better performance and a visual advantage in the short term while reducing wear and tear on eyes in the long term. Working with the eye, optic nerve and brain to enhance the viewing experience, this patented technology allows digital users to see more clearly, absorb and process more than with the naked eye.

All styles are available for purchase on GUNNAR’s online store, with select styles available from major retailers worldwide including: Best Buy, Amazon, Zappo’s and Newegg. To learn more about GUNNAR Optiks and to find a retail location, please visit: https://www.gunnars.com.

Download the press kit here (14MB).