GUNNAR Optiks glasses are a popular and healthy vision peripheral in the gaming community. Yet, for all the popularity among gamers, GUNNAR Optiks are also a great visual ergonomic option for businesses. Coming off the entrance of GUNNAR Optiks in the Adobe Swag Store in their San Jose, CA offices, GUNNAR Optiks are now available in the Facebook store at their headquarters in Menlo Park.
The Facebook campus, which as Jed Rawson (GUNNAR Optiks Director of B2B sales) said looks like a mini version of Main Street at Disneyland, was more than welcoming to GUNNAR Optiks with several hundred employees coming down to check out the display. GUNNAR Optiks will now permanently be offered to Facebook employees. With a campus full of engineers, coders, designers and others staring at computers all day — if you see any major changes in the Facebook layout next week it might be because they are working more efficiently and ergonomically thanks to GUNNAR Optiks.
As mentioned before, visual ergonomics are no joke. Many employers go to great lengths to protect their employees from ergonomical issues to not only save money on health insurance and lost productivity, but to enable their employees to do their best work. While wrist guards are one thing, vision is another. Facebook bringing GUNNAR Optiks into the Facebook store shows they are committed to the health and well being of their employee base. The dozen or so employees who quickly snatched up pairs of GUNNAR glasses for the three day Facebook hackathon this weekend already seemed to be keen to the advantages of wearing GUNNAR glasses.
The Facebook company store is operated by BrandVia and is the only location in the world where you can legally buy Facebook branded merch. Now it’s also where Facebook employees can easily pick up a pair of GUNNAR Optiks, which makes them more productive and your social experience better.
Children are the future. This statement has been nothing short of cliche for as long as we can all remember. Yet, it never stops being true. One of our missions in life is to protect and groom our children to take over the world from us someday. With all the dangers in the current world to educate them and protect them from, don’t you think vision loss shouldn’t be one of them? With more exposure to back-lit, harsh light digital screens than ever before in history, this generation of iPad wielding grade-schoolers is going down a blinding path.
Recently at Adobe’s 280,000 sq. foot campus in Lehi, Utah, Adobe was celebrating bring your kids to work day with caricature artists, games and a focus on their vision. GUNNAR Optiks (next to the caricature artists and the photo booth) were invited back to an Adobe campus (after recently visiting the San Jose campus and the San Francisco campus) to speak about visual ergonomics to the Adobe team, and their children.
There has been an exponential increase in the use of digital screens among children, at home and in the classroom. While the focus of ergonomics has been on business environments, we are overlooking the screens we are handing our children to stare at, not to mention things like active boards in school environments. What this is leading to is children needing vision correction earlier in life thanks to the influx of technology in their lives and in front of their still developing brains. This use of technology will of course only benefit children, especially with the obsoletion of printed textbooks on the horizon.
The Lehi Adobe campus is very unique. As the over 600 kids attending can attest, there is a an always present glare coming from the windows. The campus lets in all the sunshine available, which can create major problems when working. The ergonomics team bought screen protectors, but those proved ineffective. Several teams are already wearing GUNNAR glasses in order to protect their eyes from the glare. The employees understand how important eye protection is, which is a lesson they are passing directly on to their children.
Each child was given a pair of GUNNAR Optiks MLG Phantoms to try and they engaged in a game of Charades on the app Heads Up using an iPad Mini. The kids and their parents could see the change in how their eyes reacted to the digital screen firsthand. The parents and children learned about eye health and visual ergonomics, all the while forgetting about the harsh glare coming off the screens because they were wearing protective eyewear. The moral of the story is that any time you are using a digital screen, you should be wearing digital eyewear, even if it’s only for a game of charades.
If you are a gamer then you know about Rooster Teeth. The gaming centric comedy and entertainment collective hit the big time a few years back with their Red vs. Blue videos. The series is a rip on the interpersonal and battlefield relationships of two teams of Spartan warriors from Halo. Like many other successful properties, Rooster Teeth quickly shot to pop culture stardom which led to a large following and community. This community recently met in Austin, TX for the third annual Rooster Teeth Expo (RTX). GUNNAR Optiks was on hand to educate gamers on Computer Vision Syndrome and the benefits of gaming with GUNNAR glasses.
The three day event featured a full slate of gaming industry panelists and entertainers, with a equally matched expo hall. From exploring the art of video games, to app development and comedy focused panels, RTX was a hit for fans and industry professionals alike. At the GUNNAR Optiks booth fans were given the chance to try on a pair of GUNNAR glasses for themselves and/or purchase at a show special discount. Booth visitors also got to play on the Project Gaems portable gaming rigs. The entire GUNNAR team had a great time at RTX and looks forward to coming back next year.
Be sure to check out the photo gallery below and follow Rooster Teeth on Facebook and Twitter!
RTX 2013 Photo Gallery (for the full set, head over to Facebook)
May is Healthy Vision Month. If you are reading this, then you should be curious about healthy vision month. The reason for this is simple: you have eyes and you use them every day, all day and you are most likely reading this on a digital device screen. The reason this is important is that many people forget that not only is the eye surrounded by muscles, but it has its own rate of degeneration. However, like the National Eye Institute,GUNNAR Optiks is here to help.
Digital eye strain is not just an ergonomic issue. With your eyes continuously refocusing and repositioning themselves, not only does this affect the muscles but can lead to fatigue, dryness, irritation, and other vision problems. As this report from the Vision Councilexplains, digital eye strain is the most common computer-related repetitive strain injury, even more so than carpal tunnel and tendonitis. We’re quick to slap on a wrist brace, so why aren’t we as quick to do something to protect our eyes?
According to the National Eye Institute, most people “often do not pay attention to their vision unless they notice a problem.” Part of it is sociological, part of it is just a lack of general education about the issue. Our eyes are responsible for delivering visual inputs to our brains – as if this isn’t obvious. Protecting them and ensuring that they are functioning without strain should be our first concern if we are staring at digital devices all day long. The Vision Council report mentioned above goes on to outline all the issues that can be caused by poor eye ergonomics including back and neck problems, headaches and blurred vision. All this can contribute to eventual vision problems in the non-digital areas of your life.
So what can you do to prevent future eye problems and relieve current eye strain and stress?
The first step is to get an eye exam. This will quickly determine your overall eye health and if you need corrective lenses or not. Before you buy a pair of GUNNAR glasses, you’ll want to know if you need them in prescription or not. Most eye exams and prescription glasses (including GUNNARS) are covered in part by HSA/FSA benefits. Sure, there is a stigma attached to getting glasses but would you rather adhere to some vague social stereotype or see the world perfectly?
For many of us, our world is a constant series of monitors, backlit displays, tablets and mobile phones. From when we wake in the morning to when we turn off the light for the night. How many hours per day, per week do you spend in front of a digital screen? All this time, absorbing harsh light that our eyes haven’t properly adapted to defend against, can be a serious strain on the eyes. Even with corrective lenses, everyone using digital devices should consider the ergonomics of doing so.
Ergonomics isn’t just about making sure you are sitting up straight. In many corporate environments, ergonomics is a serious issue. Many employers (maybe even yours) goes to great lengths to not only educate their employees about proper ergonomics, but they may also provide you with the equipment you need to have the most ergonomic workstation. This can range from a proper chair, to wrist rests to a new pair of GUNNAR glasses.
Healthy Vision Month is a month to take stock of what your vision means to you and what you would do to protect it. From getting an eye exam, to setting yourself up at work in a visually ergonomic workstation and so on, visual health is just as important to your daily life as everything else you worry about. The difference is, finding a healthy resolve for your eyes might be as easy as a new pairof GUNNAR Optiks.
The presence of GUNNAR at Adobe’s San Jose location, which houses 3,000 of their 10,000+ worldwide employee base, was to showcase the growing concern that companies like Adobe have for the ocular health of their employees that stare at computer screens all day. Before they could even unpack, the GUNNAR team sold several pairs of glasses, with several dozen more being sold throughout day. Things went so well as to merit consideration for GUNNARS to be included in the new Swag Store that will be opening up soon on the Adobe campus.
GUNNAR was also on hand to educate Adobe employees about the benefits of visual ergonomics. As May is Healthy Vision Month, more corporations are following the trend set by Adobe in helping their employees find ergonomic solutions for totally preventable issues such as Computer Vision Syndrome. For more information about the GUNNAR corporate sales program: https://www.gunnars.com/b2b/
Pax East 2013 has come to a close – a week ago. After three days on the convention center floor, one finds himself feeling like a beaten down bag of potatoes. If that metaphor makes no sense, then you are in the right frame of mind for how the body and brain feel after a convention of this caliber. Three days in Boston, three days at the GUNNAR Optiks inflatable booth, three days of awesome video games and the awesome glasses to help people play those games better. This was another Pax and I’m still tired.
There is a common trend among conventions – people get sick. And while I managed to avoid getting truly sick, many did. This is because when you have 80,000 people wandering through a convention center, there are bound to be germs passing around. Sanitize those hands folks! Health lesson aside, Pax East 2013 explored new ground for the convention and was better than any previous incarnations of the show. The highlights had to have been the expanded Indie Game Showcase, which allowed over 60 independent developers showcase their wares, and the larger aisles. The show was pushed to encompass the entire convention center to make room for the expected larger crowd.
There is something to be said for larger aisles, and the GUNNAR booth was in a prime spot in-between the AAA game producers and the indie developers. Our inflatable booth was a first, and both restricted free flowing traffic and trapped people in the booth. While this may have affected sales, it also made for a constantly busy and packed booth. There was little moving around space – and this is a good thing. The conversations and glasses were flying off the shelf, no-one was leaving without at least talking with someone about the benefits of wearing GUNNAR glasses and showing off the new styles. While I was there as the PR rep, talking to the media, I was also speaking on the benefits of wearing RX GUNNAR glasses, since I’ve worn glasses for 26 years.
I met a lot of great people. Gamers, media folk trying to make it on their own, indie game developers and so on. Pax is more than just a gaming convention, it’s a family. The atmosphere is friendly, people try to help each other out and so on. There was a girl who brought me a pair of plastic steampunk goggles that were being given away at the Magic: The Gathering booth. I didn’t have time to participate in their scavenger hunt, but expressed interest in a passing conversation. An hour later she shows up with an extra pair of steampunk goggles. That’s pretty awesome and that’s what Pax is all about. Of course, in retrospect I should have at least gotten her Twitter handle so I could have thanked her proper, you know – on social media.
Oh, and the cosplay. As you can see from the gallery above, the cosplayers pulled out all the stops to make this years Pax as amazing as they could. Sadly, I didn’t snap any pictures of all the Lara Croft cosplayers, which seemed to be this years most popular costume choice for women. The most popular costume choice for men seemed to be that of Bronies. There were a few to say the least. The best though was Barf, from Spaceballs. His tail wagged!
Pax East is a fantastic show for fans, for gamers and for developers. The fact that they are paying more attention to indie developers than ever before is outstanding. And let’s not forget about the tabletop gaming. The tabletop area was packed with amazing games this year, including one pictured in the gallery above – The Emperor’s New Clothes by Jonathan Liu.
Pax is always a great time, and it was great being there as a GUNNAR Optiks representative, even though it meant not being able to check out all the new games. I didn’t get a chance to play anything new. So, what were your favorite bits from Pax East 2013? What were your favorite games?
Here’s an inside perspective from guest blogger, Brad “Pluto” Ramey, an American-based League of Legends caster for Team Curse.
This past Sunday was GUNNAR Knight Out with myself and Team Curse, and I can adequately describe the experience in one word: amazing. To start the night off, the team was picked up in the luxurious GUNNAR RV. The RV included three big screen TV’s, drinks, snacks, a DVD player and an Xbox 360 that we used to properly school each other in NHL 13. We quickly realized that none of us were well versed in hockey, and should stick to Summoner’s Rift if we wanted to be successful. The nuances of a stick and puck fell far beyond our reach.
Once we arrived at Medieval Times, we were introduced to our Knight of the night (see what I did there?): the Red and Yellow Knight. We were promptly whisked into the arena and were welcomed by our lovely server Teresa, who was, most definitely, the fairest in the land – we didn’t need a mirror on the wall to tell us that. Shortly thereafter, the games began and while our knight of choice faired well in the outlying games (ring jousting, spear throwing, etc), he fell short when it really mattered. The blue knight was the destined victor that evening, which wasn’t the worst because he was one of our few “allies” in the games.
Whilst watching the games unfold before our eyes, our stomachs were transfixed on the delicious food: BBQ Spare Ribs, Half of a Rotisserie Chicken, Potato Wedges, and an Apple Turnover. While the food was delicious, it seemed almost foreign to NYJacky, because there was not a chopstick in sight, and no ketchup for his lonely Potato Wedges made him one sad camper.
Needless to say, the night was one to remember. Gunnar treated us exceptionally well, and our night couldn’t have gotten any better. I want to personally thank everyone that came along from Gunnar to make it one heck of a “Knight Out” – even if our chosen Knight did not win gold that particular evening, we all shared a golden experience together as a team.
And so a great time was had by all. Thanks for the guest blog Pluto and thanks for attending Team Curse and Dignitas!
The dust has finally settled and the madness that was E3 and the Major League Gaming Anaheim Spring Championships has ended. From new game releases at E3 to intense StarCraft 2, League of Legends, and Mortal Kombat action at MLG, Southern California played host to some of the top gaming and industry professionals from around the world. A number of teams and players at the event were seen wearing GUNNARS during their games, including the League of Legends champions, Team SoloMid!
The week initially started with E3 where I met up with professional League of Legends player, Carlos “Ocelote” Rodriguez. Carlos plays for one of the top multi gaming organizations in the world, SK-Gaming, he and I were able to check out E3 on Wednesday and have some time to relax before the competition of MLG began. Personally, I was really excited to see the new NHL 13 since I am a big hockey fan and I enjoy how real the games are becoming. The physics have really evolved since the old days and now give you much more control over each aspect of the player’s skills. After checking out some more booths we went outside for some lunch only to be greeted by thousands of hockey going fans going to the Kings game next door at the Staples Center. Carlos is a big soccer fan coming from Spain and was still impressed with the amount of Kings Jerseys he saw roaming the streets!
After enjoying some California sun shine, we went back to our awesome GUNNAR bus to change clothes and get ready for the Noobz movie premier only a couple blocks away from E3! Noobz, starring Jason Mewes and Moises Arias, is a story of four gamers that play Gears of War 3 who travel cross country to Los Angeles in order to play in a big money gaming tournament. There’s a lot of good laughs and corny jokes in the movie that make for an entertaining 1.5 hours, but one of the more awesome parts of the movie is that the two stars are wearing GUNNARS! I had a blast attending seeing as I’ve never been a part of a premiere, and having GUNNARs featured in it made it all the better!
After E3 ended on Thursday, the GUNNAR crew (including the bus!) headed down to Anaheim for the MLG event as well as an exclusive GUNNAR photo shoot. We invited our pro gaming ambassadors to get some photos before they started competing. We’ll be releasing a behind the scenes video from the photo shoot so look out for that on our facebook, but in the meantime check out the photo below!
Once Friday arrived, the environment became more serious for our gamer friends as everyone started preparing for the main event. There was over a $100k in prizes up for grabs so you can bet everyone wanted to be as focused as possible. For GUNNAR…the fun just began! We were actually able to bring our bus inside the show floor of the venue so we could use it as a place for gaming fans to win prizes and game with GUNNARS! For those of you who haven’t seen the bus, it’s basically a gamer’s paradise. Featuring 6 TV’s, 4 leather couches, a fully stocked fridge, and a sound system, this beast makes for one awesome road trip. By checking in on foursquare or tweeting at us, participants received raffle tickets to win pairs of GUNNARs throughout the weekend.
Saturday and Sunday followed with more excitement as attendance only got better as the event progressed. Gamers were coming from all over the west coast just to spectate their favorite pros in action. Team SK-Gaming, Team SoloMid, and Team Evil Geniuses are three of the top multi gaming organizations in the world and had players competing across every game at the competition. We saw players of each game wearing GUNNARs and it was really inspiring to see that and hear their feedback first hand.
For me, League of Legends was probably most exciting to watch, especially since Team SoloMid, who wear GUNNARS, were playing so well and had the crowd going all weekend. Coming from a competitive gaming background, I’m used to being at tournaments and being in the atmosphere, but seeing the energy between the players and fans this weekend was pretty astounding. As e-Sports web streaming grows we are seeing more and more actual fans pop up now that it’s easier than ever to interact with and support your favorite player. From fan signs to crowd chants, the energy was obvious and it was great to see the resemblance to actual sporting events. E-sport participants have been grinding away for a long time to help gaming make its way into the main stream and GUNNAR couldn’t be happier to recognize and support the movement.
Just like pro gaming, GUNNAR is unique and that’s one of the reasons I liked the company so much in the first place. GUNNAR pushes people to step out of the norm and embrace the present by utilizing eye wear that protects your eyes from this digital age we are in. Gaming follows a similar theme in that you really have to give it a chance before you bash it. There are so many amazing people that encompass the professional circuit, and all it takes is to look a bit deeper to see the strategy and effort that goes into playing at the highest level.
I’ll end this blog on that note and let you guys check out an epic picture of the crowd from this weekend! Don’t forget to support a pro gamer near you and… oh yeah, try out some GUNNARS ;).