Limited Edition Elite Gaming Glasses Features GUNNAR’s Adaptive Lens Technology for Indoor/Outdoor Use and Exclusive Ash Pouch, Cleaning Cloth and Glasses Case.

 

CARLSBAD, Calif. (March 16, 2021) – GUNNAR Optiks, the preeminent force and No. 1 brand in gaming glasses, today announced the launch of its newest frame, 6-Siege, Ash Edition. A first-of-its-kind, these gaming glasses were designed directly from the in-game frames worn by character Eliza “Ash” Cohen, an Attacking Operator and the acting leader of “Forward Operations” in Tom Clancy’s Rainbow Six^® Siege.

 

“Ash is such an iconic character, so when GUNNAR approached us about a replica of her sunglasses, we knew they would do a great job. The product looks really good, and the adaptive lens is such a great feature” said Dominique Létourneau, Rainbow Six Siege Transmedia Manager. “We are excited this product is so versatile, our Rainbow Six Community will be able to wear them while gaming or use them for cosplay.”

 

Designed specifically for 6-Siege fans who want to perform their best during longer gaming sessions, 6-Siege, Ash Edition glasses include elements of GUNNAR’s patented lens technology which helps combat symptoms associated with digital eye strain and also blocks harmful blue light. The authentic semi-rimless frame design allows for an unobstructed wide format viewing to ensure no detail is missed during any mission. Going a step further, 6-Siege, Ash Edition comes equipped with GUNNAR’s advanced Amber React lens in Natural-Focus, making them perfect for indoor and outdoor use. The adaptive lens adjusts from blocking 65 percent of harmful blue light indoors, to 90 percent of blue light and 100 percent of UV rays while viewing digital devices outside – all while still reducing dryness and glare. The glasses are also available in prescription. The launch trailer was also released today and can be watched here.

 

“6-Siege, Ash Edition is unlike any pair of gaming glasses we’ve designed before,” said GUNNAR Optiks, Director of Marketing Gaming, Georgina Petrie. “We were able to work with Ubisoft’s team to make sure we captured the in-game glasses design with full real-world functionality. Not only do they carry elements of GUNNAR’s industry-leading patented lens technology, but they were designed to be multi-functional with an adaptive lens, so gamers can wear them indoors for gaming (Amber), and continue to wear them as they transition outside (Sun). These are literally two pairs of glasses in one sleek, unisex design, packaged up in a fully branded 6-Siege Ash experience.”

 

GUNNAR’s broad lineup of gaming glasses for adults and teens are designed to provide superior performance and patented lens technology that offers protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens.

 

6-Siege, Ash Edition comes equipped with an exclusive Ash branded cloth, pouch, and unique glasses case for $99.99 and are available to buy on GUNNAR.com, Amazon.com, Best Buy.com and GameStop.com.  6-Siege, Ash Edition is also available in prescription from GUNNAR.com starting at $249.99.

 

For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are Dr recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, sunglasses and reading glasses, in addition to a new line of glasses specifically designed for teens and kids.

 

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019-20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit: www.ubisoftgroup.com.

 

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Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480