Best-Selling Computer Styles Cruz and Vertex get a Makeover for a Great Cause!
CARLSBAD, Calif. (June 29, 2021) – GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today announced its latest initiative directly benefiting St. Jude Children’s Research Hospital® to support its mission: Finding cures. Saving children®. The new limited edition collection features GUNNAR’s popular “Cruz” frame for teens and “Vertex” frame for adults, in St. Jude’s signature brand colors, white and red, complete with GUNNAR’s patented lens technology specifically engineered to combat digital eyestrain and block 65% blue light.
Fifty percent of the retail price of each pair of glasses sold will directly benefit the vital work being conducted at St. Jude Children’s Research Hospital, which provides groundbreaking research and advanced treatments for childhood cancer and other life-threatening diseases.
“We are honored to be continuing our philanthropic partnership with St. Jude with the launch of the St. Jude Collection glasses.” said GUNNAR Director of Marketing, Georgina Petrie. “We are delighted to provide this opportunity for our core gaming and computer tribe, many of whom now have kids of their own, to make a difference in the lives of others and raise awareness for life saving mission of St. Jude Children’s Research Hospital.”
Designed specifically for kids and teens, the “Cruz” model was engineered to offer the best solution for protection against extended screen time use and the harmful effects of blue light on developing eyes. In addition to featuring a natural focus lens, the Cruz collection of regular glasses comes in both GUNNAR’s Clear (blocks 35% blue light) and Amber (blocks 65% blue light) tint options. It also comes with an anti-glare and smudge resistant lens coating.
“Vertex” is a staple in GUNNAR’s collection of glasses designed for computer use and a fan favorite with a stylish square frame style. These glasses also come with GUNNAR’s patented lens technology which enhances focus, reduces dry eyes and blocks blue light. This lens also includes an anti-glare coating as standard.
Last month, as part of their yearlong fund-raising collaboration with St. Jude, GUNNAR also launched their “Donate $5. Give Hope.” activation, which gives customers the option to donate an additional $5 at check-out and get a FREE limited-edition “Collection for St. Jude” glasses case. 100% of the $5 donation goes directly to St. Jude Children’s Research Hospital®.
“The gaming community has generously supported St. Jude for many years with record-breaking fundraising results and our partnership with GUNNAR Optiks clearly strengthens this connection,” said Steve Froehlich, Chief Revenue and Development Officer of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Support from this community has grown exponentially and we are grateful that GUNNAR Optiks is offering the St. Jude Collection for gamers, streamers and content creators of all kinds to support the children and families at St. Jude in a fun and creative way.”
Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer.
About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a combined patent (# 9417460) for lenses that help enhance performance by combating the symptoms of digital eye strain and blocking blue light. As the category pioneer, GUNNAR has established itself as preeminent force in doctor recommended gaming and computer glasses. Living up to its promise of providing performance and protect for all eyes, GUNNAR continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, prescription, reading and sunglasses, in addition to a new line of GUNNAR Youth glasses specifically designed for kids and teens. GUNNAR can be followed on Twitter, Instagram and Facebook and GUNNAR Youth channels for parents on Instagram and Facebook.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.
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