PRESS

GUNNAR OPTIKS LAUNCHES THE ‘ST. JUDE COLLECTION’ GLASSES TO RAISE MONEY FOR ST. JUDE CHILDREN’S RESEARCH HOSPITAL®

Best-Selling Computer Styles Cruz and Vertex get a Makeover for a Great Cause!

 

CARLSBAD, Calif. (June 29, 2021)GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today announced its latest initiative directly benefiting St. Jude Children’s Research Hospital® to support its mission: Finding cures. Saving children®. The new limited edition collection features GUNNAR’s popular “Cruz” frame for teens and “Vertex” frame for adults, in St. Jude’s signature brand colors, white and red, complete with GUNNAR’s patented lens technology specifically engineered to combat digital eyestrain and block 65% blue light.

 

Fifty percent of the retail price of each pair of glasses sold will directly benefit the vital work being conducted at St. Jude Children’s Research Hospital, which provides groundbreaking research and advanced treatments for childhood cancer and other life-threatening diseases.

 

“We are honored to be continuing our philanthropic partnership with St. Jude with the launch of the St. Jude Collection glasses.” said GUNNAR Director of Marketing, Georgina Petrie. “We are delighted to provide this opportunity for our core gaming and computer tribe, many of whom now have kids of their own, to make a difference in the lives of others and raise awareness for life saving mission of St. Jude Children’s Research Hospital.”

 

Designed specifically for kids and teens, the “Cruz” model was engineered to offer the best solution for protection against extended screen time use and the harmful effects of blue light on developing eyes. In addition to featuring a natural focus lens, the Cruz collection of regular glasses comes in both GUNNAR’s Clear (blocks 35% blue light) and Amber (blocks 65% blue light) tint options. It also comes with an anti-glare and smudge resistant lens coating.

 

“Vertex” is a staple in GUNNAR’s collection of glasses designed for computer use and a fan favorite with a stylish square frame style. These glasses also come with GUNNAR’s patented lens technology which enhances focus, reduces dry eyes and blocks blue light. This lens also includes an anti-glare coating as standard.

 

Last month, as part of their yearlong fund-raising collaboration with St. Jude, GUNNAR also launched their “Donate $5. Give Hope.” activation, which gives customers the option to donate an additional $5 at check-out and get a FREE limited-edition “Collection for St. Jude” glasses case. 100% of the $5 donation goes directly to St. Jude Children’s Research Hospital®.

 

“The gaming community has generously supported St. Jude for many years with record-breaking fundraising results and our partnership with GUNNAR Optiks clearly strengthens this connection,” said Steve Froehlich, Chief Revenue and Development Officer of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Support from this community has grown exponentially and we are grateful that GUNNAR Optiks is offering the St. Jude Collection for gamers, streamers and content creators of all kinds to support the children and families at St. Jude in a fun and creative way.”

 

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer.

 

The St. Jude Collection is only available on GUNNAR.com. Cruz for kids starts at $39.99 and can be purchased here, and Vertex for adults starts at $49.99 and can be purchased here. Both frames are available in prescription.

 

For more information on the St. Jude partnership and GUNNAR’s line of gaming and computer glasses for adults, kids and teens visit www.GUNNAR.com/StJude. For more information on St. Jude Children’s Research Hospital, check out www.stjude.org.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a combined patent (# 9417460) for lenses that help enhance performance by combating the symptoms of digital eye strain and blocking blue light. As the category pioneer, GUNNAR has established itself as preeminent force in doctor recommended gaming and computer glasses. Living up to its promise of providing performance and protect for all eyes, GUNNAR continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, prescription, reading and sunglasses, in addition to a new line of GUNNAR Youth glasses specifically designed for kids and teens. GUNNAR can be followed on Twitter, Instagram and Facebook and GUNNAR Youth channels for parents on Instagram and Facebook.

 

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.

 

# # #

 

Media Contact:
Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480

GUNNAR OPTIKS ANNOUNCES PHILANTHROPIC PARTNERSHIP WITH ST. JUDE CHILDREN’S RESEARCH HOSPITAL

GUNNAR Embarks on Year Long Fundraising Activations to Support Research and Treatment of Childhood Cancer and Other Life-Threatening Diseases

 

CARLSBAD, Calif. (April 5, 2021)GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today announced a partnership with St. Jude Children’s Research Hospital® to support its mission: Finding cures. Saving children®. Throughout the year, GUNNAR will highlight St. Jude and engage in a variety of marketing initiatives, including promotional content and targeted offerings across its website and social channels, to fundraise, educate and raise awareness for the groundbreaking research and treatment provided by St. Jude Children’s Research Hospital for childhood cancer and other life-threatening diseases.

 

GUNNAR has devised several opportunities for their customers to support St. Jude while they are browsing for their next pair of gaming and computer blue light glasses including: an add on donation to St. Jude option at checkout; the chance to buy a limited edition adult and kids ‘Collection for St. Jude’ pair of computer glasses, 50% of the retail price will benefit St. Jude; other donation initiatives still to be announced. In addition to these customer donation initiatives, GUNNAR employees will also be embarking on several internal fundraising activities to support the charity throughout the year.

 

“GUNNAR has long sought to give back to a worthwhile cause. Supporting the mission of St. Jude Children’s Research Hospital has been on our radar, especially because of our position as #1 in gaming and the close connection between the St. Jude PLAY LIVE fundraising platform and gamers,” said GUNNAR Director of Marketing, Georgina Petrie. “It is an honor to be able to finally play a small part in a much larger effort to combat pediatric cancer and other life-threatening diseases, while at the same time being able to educate supporters about the importance of taking care of their vision and the vision of their kids.”

 

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer.

 

“Technology and innovation are at the forefront of what we do every day at St. Jude Children’s Research Hospital, from the science and research that drives our mission, to the exciting fundraising platforms we share with content creators like St. Jude PLAY LIVE,” said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Committed partners like GUNNAR Optiks are making a difference in the lives of St. Jude families by offering customers opportunities to continue doing what they love – gaming – but for a purpose. In short, when gamers play, St. Jude kids win.”

 

For more information on the St. Jude partnership and GUNNAR’s line of gaming and computer glasses for adults, kids and teens visit www.GUNNAR.com/StJude. For more information on St. Jude Children’s Research Hospital, check out www.stjude.org.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that helps to reduce digital eye strain symptoms and combat fatigue issues associated with the use of digital screens. GUNNAR lenses are doctor recommended and combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming and computer glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming and computer glasses for adults and GUNNAR Youth, gaming and computer glasses for kids and teens. All glasses are available in prescription with GUNNAR’s anti-glare coating and patented blue light blocking technology. GUNNAR also offers a selection of reading and sunglasses.

 

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.

 

# # #

 

Media Contact:
Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480

GUNNAR OPTIKS ANNOUNCES THE LAUNCH OF “6-SIEGE, ASH EDITION” GAMING GLASSES, A UNIQUE COLLABORATION WITH UBISOFT FOR TOM CLANCY’S RAINBOW SIX® SIEGE

Limited Edition Elite Gaming Glasses Features GUNNAR’s Adaptive Lens Technology for Indoor/Outdoor Use and Exclusive Ash Pouch, Cleaning Cloth and Glasses Case.

 

CARLSBAD, Calif. (March 16, 2021)GUNNAR Optiks, the preeminent force and No. 1 brand in gaming glasses, today announced the launch of its newest frame, 6-Siege, Ash Edition. A first-of-its-kind, these gaming glasses were designed directly from the in-game frames worn by character Eliza “Ash” Cohen, an Attacking Operator and the acting leader of “Forward Operations” in Tom Clancy’s Rainbow Six® Siege.

 

“Ash is such an iconic character, so when GUNNAR approached us about a replica of her sunglasses, we knew they would do a great job. The product looks really good, and the adaptive lens is such a great feature” said Dominique Létourneau, Rainbow Six Siege Transmedia Manager. “We are excited this product is so versatile, our Rainbow Six Community will be able to wear them while gaming or use them for cosplay.”

 

Designed specifically for 6-Siege fans who want to perform their best during longer gaming sessions, 6-Siege, Ash Edition glasses include elements of GUNNAR’s patented lens technology which helps combat symptoms associated with digital eye strain and also blocks harmful blue light. The authentic semi-rimless frame design allows for an unobstructed wide format viewing to ensure no detail is missed during any mission. Going a step further, 6-Siege, Ash Edition comes equipped with GUNNAR’s advanced Amber React lens in Natural-Focus, making them perfect for indoor and outdoor use. The adaptive lens adjusts from blocking 65 percent of harmful blue light indoors, to 90 percent of blue light and 100 percent of UV rays while viewing digital devices outside – all while still reducing dryness and glare. The glasses are also available in prescription. The launch trailer was also released today and can be watched here.

 

6-Siege, Ash Edition is unlike any pair of gaming glasses we’ve designed before,” said GUNNAR Optiks, Director of Marketing Gaming, Georgina Petrie. “We were able to work with Ubisoft’s team to make sure we captured the in-game glasses design with full real-world functionality. Not only do they carry elements of GUNNAR’s industry-leading patented lens technology, but they were designed to be multi-functional with an adaptive lens, so gamers can wear them indoors for gaming (Amber), and continue to wear them as they transition outside (Sun). These are literally two pairs of glasses in one sleek, unisex design, packaged up in a fully branded 6-Siege Ash experience.”

 

GUNNAR’s broad lineup of gaming glasses for adults and teens are designed to provide superior performance and patented lens technology that offers protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens.

 

6-Siege, Ash Edition comes equipped with an exclusive Ash branded cloth, pouch, and unique glasses case for $99.99 and are available to buy on GUNNAR.com, Amazon.com, Best Buy.com and GameStop.com.  6-Siege, Ash Edition is also available in prescription from GUNNAR.com starting at $249.99.

 

For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are Dr recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, sunglasses and reading glasses, in addition to a new line of glasses specifically designed for teens and kids.

 

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019-20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit: www.ubisoftgroup.com.

 

# # #

 

Media Contact:
Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480

GUNNAR OPTIKS ANNOUNCES PARTNERSHIP WITH PREEMINENT NEW ENGLAND-BASED ESPORTS ORGANIZATION, OXYGEN ESPORTS

Exclusive Sponsorship Agreement Includes Six-Siege Roster, Brand Awareness Initiatives and a Platform to Educate Gamers On Eye Health

 

CARLSBAD, Calif. (March 15, 2021)GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, and New England-based esports organization, Oxygen Esports (“OXG”), today announced an exclusive partnership for GUNNAR to become the exclusive eyewear provider of Oxygen Esports.

 

GUNNAR, a pioneer in the industry, has led the way in performance enhancing, blue light gaming and computer glasses for more than 15 years. They hold a US Patent for its lens technology that is doctor recommended, helps improve focus, reduces dry eyes and other symptoms associated with digital eyestrain, while blocking harmful blue light emitted from digital screens.

 

“Our collaboration with Oxygen Esports made complete sense, particularly because of our licensing partnership with Ubisoft which includes the Six-Siege franchise, and the fact that Oxygen Esports have a world class roster; currently one of the top performing teams in the NAL,” commented Georgina Petrie, GUNNAR’s Director of Marketing. “Not only is Oxygen Esports on the rise as an emerging force on the world stage of competitive esports, but its management team and players share our beliefs about the importance of educating gamers of all ages, from all walks of life, about the importance of taking care of their vision as screen time increases across the globe.”

 

Oxygen Esports competes across some of the most-watched titles in esports, including: Rainbow Six: Siege, Rocket League, Fortnite, Hearthstone, and Valorant. Their newly announced Six-Siege roster will officially start their season on March 22nd in Las Vegas.

 

“We are thrilled to be working with the No. 1 gaming glasses brand in the industry and look forward to building a long-standing relationship with GUNNAR,” said Adam Morrison, General Manager & co-founder of Oxygen Esports. “As a management team, we understand the importance of a healthy visual system being an integral part of the overall health and well-being of our players. The number of hours spent practicing and competing each day in front of a screen can put strain on our players’ eyes. Wearing GUNNAR glasses helps our players take care of themselves physically, while enhancing their performance in game.

 

The mutually beneficial partnership will run until the end of the year and includes player wear testing, feedback on existing and new gaming glasses innovations from GUNNAR, ambassador content and product endorsements from key players, in addition to GUNNAR brand awareness initiatives.

 

To learn more about GUNNAR gaming glasses visit www.GUNNAR.com. To learn more about Oxygen Esports visit www.oxgesports.com.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that helps to reduce digital eye strain symptoms and combat fatigue issues associated with the use of digital screens. GUNNAR lenses are doctor recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming and computer glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming and computer glasses for adults and GUNNAR Youth, gaming and computer glasses for kids and teens. All glasses are available in prescription with GUNNAR’s anit glare coating and patented blue light blocking technology. GUNNAR also offers a selection of reading and sunglasses.

 

About Oxygen Esports
Oxygen Esports (“OXG”), New England’s premier multi-title esports organization, competes in some of the most-watched titles in esports. Established in Boston in 2020, OXG is breathing new life into the team landscape with a data driven approach to talent acquisition and fanbase engagement. OXG’s mission is not just to win esports’ biggest championships, but to build a sustainable esports ecosystem for gamers of every skill level.

 

# # #

 

Media Contact:
Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480

GUNNAR OPTIKS ANNOUNCES “YOUTH” CATEGORY OF BLUE LIGHT GLASSES FOR THE DEVELOPING EYES OF KIDS AND TEENS

With Digital Device Use at an All-Time High, GUNNAR Youth Aims to Help Parents Protect the Eyes of their Kids with Industry-Leading and Doctor Recommended Gaming and Computer Glasses

 

CARLSBAD, Calif. (March 1, 2021)GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, today formally established its GUNNAR Youth category providing gaming and computer glasses designed specifically for kids and teens. As a formal brand category, the company is also launching dedicated Instagram, Facebook and Pinterest channels for parents, in addition to releasing a wide range of content, studies and information, to help educate them about the harmful effects of increased digital screen use and blue light. As the category pioneer for over 15 years and first company to secure its lens technology patent, GUNNAR glasses are doctor recommended and will give parents peace of mind knowing their kid’s eyes are in safe hands.

 

GUNNAR Youth gaming and computer glasses include a wide array of frame styles, color options and designs. The current lineup includes; Cruz Kids (ages 4-8 and 8-12), Cruz (age 12+) and MOBA Razer Edition, the first pair of gaming glasses designed specifically for teens as a collaboration with licensing partner, and leading gaming lifestyle brand, Razer. Additional styles will be added throughout the year to give kids and teens more choice as they continue to embrace digital technology both at home and school.

 

GUNNAR Youth glasses are available in GUNNAR’s ‘Clear’ lens tint which blocks 35% of blue light and signature ‘Amber’ lens tint which blocks 65% of blue light, both in ‘Natural-Focus.’ All lenses come with anti-glare and smudge resistant coatings and are available in non-prescription and prescription. GUNNAR Youth glasses come with a free cleaning cloth and protective glasses case with zipper and clip for attaching to backpacks.

 

“As industry leaders, GUNNAR Youth represents our commitment to apply our technology, innovation and thought leadership to a demographic that’s gone largely overlooked,” said GUNNAR Optiks, Director of Marketing, Georgina Petrie. “In a digital age where kids and teens are consistently on their devices for school, entertainment, gaming and to connect with their friends and family, we wanted to insert ourselves into this category officially. Just as parents wouldn’t let their kids in the sun without the proper sunscreen protection, we want to educate the millions of parents out there about protecting their children’s vision from the negative effects of digital screen use and blue light.”

 

With more than 15 years of experience, GUNNAR’s lineup of gaming and computer glasses for kids and teens are designed to provide superior performance through its patented lens technology, which reduces the symptoms of digital eye strain and filters out harmful blue light. Continuing its crusade to educate consumers about eye health and best practices to support the topic, GUNNAR recently released an educational trailer with Dr. Miki Lyn Zilnicki, O.D., F.C.O.V.D., which can be watched here.

 

Over the coming months, GUNNAR will continue bolstering its GUNNAR Youth glasses lineup, nurturing an evolving space where design and innovation are key. Pricing starts at $29.99, with single vision prescription glasses starting at $120, and are available on GUNNAR.com and Amazon.com, in addition to other retail sites worldwide. For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that helps to reduce digital eye strain symptoms and combat fatigue issues associated with the use of digital screens. GUNNAR lenses are doctor recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming and computer glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, prescription, reading and sunglasses, in addition to a new line of glasses specifically designed for teens and kids.

 

# # #

 

Media Contact:
Kelly O’Rourke
Kelly@TheBrandAmp.com
(650) 504-5480

GUNNAR OPTIKS PARTNERS WITH RAZER TO LAUNCH FIRST EVER GAMING GLASSES FOR TEENS

MOBA, Razer Edition Engineered to Help Young Gamers Perform Better While Protecting Their Eyes

 

CARLSBAD, Calif. (October 21, 2020)GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses – and licensing partner Razer, the leading global lifestyle brand for gamers, today announced the launch of MOBA, Razer Edition, a pair of gaming glasses designed specifically for teens and young adults. The lightweight wrap-around frames are headset compatible and come with GUNNAR’s patented lens technology to help enhance performance and protect the eyes from blue light and symptoms associated with digital eye strain.

 

“Razer has always embraced and supported our younger gaming fans with the products they need to fulfil their passion for playing,” said Addie Tan, Associate Director, Razer CEO’s Office . “Our multi-year partnership with GUNNAR has demonstrated a demand from adult gamers for quality gaming glasses that help them perform better while gaming. It is with great pleasure that we are now able to offer our younger gaming fans the same quality and protection in a pair of Razer branded gaming glasses designed specifically for them.”

 

The specially designed MOBA, Razer Edition glasses feature a lightweight, stainless steel, wrap-around frame with slim Razer branded temples for headset comfort. The sleek frame comes with an adjustable nose pad for individual fit. It also comes with GUNNAR’s patented Amber lens in Natural-Focus which includes a smudge resistant coating, reduces glare, helps prevent dry eyes and blocks 65% of harmful blue light emitted from digital screens. MOBA, Razer Edition is also available in prescription.

 

“Gaming touches all demographics. As the use of technology and digital screens explodes across the globe, the younger generation is at risk more than ever in developing issues with their visual system due to heavy screen use,” said GUNNAR Optiks, Director of Marketing, Georgina Petrie. “My son is an avid Fortnite player and when he’s not schooling from home on his laptop, he’s on his phone or PS4 playing with his friends. Knowing he is wearing these gaming glasses gives me peace of mind that his vision is being protected by the most advanced gaming glasses available on the market.”

 

Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF)”, GUNNAR created a lens protection scale similar to SPF in sun protection. Their wide range of lens tints include Clear, which blocks 35% blue light, Amber, which blocks 65% blue light, Sun, which blocks 90% blue light and Amber Max, for night time use, which blocks 98% of blue light and helps regulate sleep. GUNNAR’s gaming glasses help combat the adverse effects of digital eye strain which can be experienced by players who game for long periods of time. GUNNAR also offers a wide range of computer, reading, prescription, sun and kids glasses.

 

MOBA, Razer Edition comes with a Razer glasses pouch and cleaning cloth and can be purchased at GUNNAR.com and Amazon starting at $49.99, with a prescription option available starting at $199.99. A launch trailer showcasing the key features can be viewed HERE.

 

For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook. For more information on Razer, visit Razer.com.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are Dr recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, sunglasses and reading glasses, in addition to a new line of glasses specifically designed for teens and kids.

 

About Razer
Razer™ is the world’s leading lifestyle brand for gamers.
 
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software, and services.
 
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
 
Razer’s software platform, with over 100 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ RGB (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
 
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.
 
Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe, and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS PARTNERS WITH UBISOFT TO LAUNCH THE OFFICAL GAMING GLASSES OF ASSASSIN’S CREED® VALHALLA

Branded Gaming Glasses Offer Players Both Performance and Protection as they Prepare to Lose Themselves for Hours in Hugely Anticipated Video Game Release on November 10, 2020

 

CARLSBAD, Calif. (October 13, 2020)GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses, and license partner Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services, today announced the launch of the official Assassin’s Creed® Valhalla gaming glasses. Based on one of GUNNAR’s most popular gaming styles, the complete Enigma, Assassin’s Creed® Valhalla Edition set comes with GUNNAR’s Enigma frames including their patented Amber lens, which enhances player performance and blocks 65% of blue light, a branded glasses pouch, cleaning cloth and flat fold glasses case.

 

Hot on the heels of its newest elite gaming offering Lightning Bolt 360, GUNNAR’s Enigma, Assassin’s Creed® Valhalla Edition delivers on the promise of offering gamers superior performance and protection against the short and long-term effects of digital eye strain and further supports their leadership position as #1 in gaming.

 

“We couldn’t be more excited for the launch of Enigma, Assassin’s Creed® Valhalla Edition from Gunnar,” commented Sarah Buzby, NCSA Consumer Products and Licensing VP. “Gunnar creates superior gaming eyewear, and we’re proud to work closely with them on this launch. We can’t wait for the product to get into fans’ hands.”

 

The limited-edition Enigma, Assassin’s Creed® Valhalla Edition glasses feature a sturdy nylon frame with custom Assassin’s Creed Valhalla design taken directly from the game’s viking themed universe. Players will enjoy anti-glare and smudge-resistant wide format lenses for optimal viewing and quality engineering features such as a sturdy rigid lens mount, curved nose rests and multi-barrel hinges.

 

“Ubisoft has been a long-standing powerhouse in the gaming world and we’re proud of this collaborative design, which we feel is a genuine brand extension of the video game experience,” said GUNNAR Optiks, Director of Marketing Gaming and Brand, Georgina Petrie. “We know Assassin’s Creed fans are a passionate group of gamers and that they will be losing themselves for many many hours exploring and virtually ‘living’ in this incredible viking world. Our part to play in their experience is simply to be there to help them play for longer, while protecting their eyes.”

 

Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),” GUNNAR created a lens protection scale similar to SPF in sun protection. Enigma, Assassin’s Creed® Valhalla Edition are available in the standard patented Amber Lens, blocking 65% of blue light (BLPF 65) and 100% of UV light. The glasses are also available to buy as sunglasses which block 90% of blue light and 100% UV as well as in prescription.

 

GUNNAR’s patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eye strain experienced by gamers who play for long periods of time. GUNNAR also offers a wide range of computer glasses, sunglasses, reading glasses and a range of blue light glasses for kids. GUNNAR glasses are also available in prescription.

 

Enigma, Assassin’s Creed® Valhalla Edition is available for purchase at GUNNAR.com and Amazon, starting at $79.99. For more information on GUNNAR’s premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook. For more information on Ubisoft and Assassin’s Creed Valhalla, visit the Assassin’s Creed website and follow them on Instagram, Facebook and Twitter.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are Dr recommended and clinically proven to combat symptoms associated with digital eye strain. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include gaming, computer, sunglasses and reading glasses, in addition to a new line of glasses specifically designed for teens and kids.

 

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019-20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit: www.ubisoftgroup.com.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS AND ESL LAUNCH FIRST CUSTOM GAMING GLASSES COLLABORATION TO ESPORTS FANS WORLDWIDE

Signature Design with Lightweight Wrap-Around Frames for Headset Comfort Offers Players and Fans the Best in Performance and Protection in the Digital Age.

 

CARLSBAD, Calif. (October 6, 2020)GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses – and ESL, the world’s largest esports company, today announced the launch of ESL Blade – the first signature ESL design released by GUNNAR as part of a three-year licensing partnership. Following hot on the heels of the launch of Lighting Bolt 360: ESL Edition, the ESL Blade is the second pair of ESL-branded gaming glasses released that provides players with performance enhancing optical features and superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens while gaming.

 

ESL Blade features a lightweight, sleek, custom design for everyday gaming performance and player comfort. The unique stainless steel wrap around frame comes equipped with slim, co-branded temples to relieve pressure while wearing headsets and an adjustable nose pad for a personalized fit. The Amber lens (which is also available in prescription) blocks 65% of blue light, reduces glare and comes with a smudge resistant coating.

 

“Given the pandemic, our partnership with GUNNAR has become even more significant and relevant due to the drastic increase in time spent on digital screens playing, watching and streaming video games,” said David Hiltscher, VP Shop, Merchandise, Licensing at ESL Gaming. “ESL Blade provides an ideal solution for the greater cause of player and fan eye health. We’re excited to continue working alongside the GUNNAR team to launch exclusive glasses for ESL and gaming fans around the world.”

 

Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),” GUNNAR created a lens protection scale similar to SPF in sun protection. ESL Blade is available in the patented Amber Lens, blocking 65% of blue light (BLPF 65). GUNNAR’s patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eye strain experienced by anyone who uses digital devices for long periods of time, including children. The company also carries a range of reading glasses and fulfils prescription orders for both adults and kids.

 

“We are so excited to be able to bring these unique glasses to the gaming masses. ESL Blade is the perfect combination of style, performance and protection,” said GUNNAR Optiks, Director of Marketing Gaming & Brand, Georgina Petrie. “Designed for players and fans alike, these ESL branded glasses are perfect to wear while watching, streaming and competing at the highest level.”

 

The ESL Blade comes with an ESL exclusive branded pouch and flat fold case and can be purchased at GUNNAR.com and Amazon, for an MSRP of $79.99. Prescriptions start at $229.99.

 

The ESL Blade launch trailer can be watched here.

 

For more information on GUNNAR’s line of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook. For more information on ESL, visit ESLgaming.com and follow them on Instagram, Twitter and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are clinically proven and Dr recommended. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include glasses for gaming, computer and sun use, in addition to reading glasses and a new line of blue light glasses specifically designed for kids with developing eyes.

 

About ESL
ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS LAUNCHES THE “HOLY GRAIL” OF GAMING GLASSES – LIGHTNING BOLT 360

Elite Gaming Glasses Offer the Ultimate in Performance and Protection with Multiple Customization Options, Headset Compatibility and Style

 

CARLSBAD, Calif. (August 25, 2020)GUNNAR Optiks, the preeminent force and No. 1 brand in gaming glasses, today announced the launch of Lightning Bolt 360 (LB360). Infusing 15 years of advanced lens technology, frame design experience and gamer feedback, LB360 delivers the most versatile pair of gaming glasses ever created to players worldwide.

 

One of the key innovative design features of LB360 is the lightning bolt shaped temple which relieves pressure at the front of the head. Featuring interchangeable temples and a strap option for the ultimate comfort while wearing a headset, LB360 includes interchangeable lens options for indoor gaming and Sun for outdoor use, and nose bridge options for a personalized fit.

 

GUNNAR’s gaming glasses are proven to help players perform better by enhancing focus and preventing dry eyes during long gaming sessions. LB360 protects gamers eyes from the short- and long-term negative effects of digital eye strain and extended exposure to the artificial blue light emitted from digital screens.

 

“GUNNAR has always been the leader in the gaming space, and we take design innovation very seriously – going beyond blocking blue light. After listening to feedback from the gaming community, it was clear that temple pressure and headaches while wearing headsets were two big issues that needed to be addressed, and so the design idea for the LB360 was born,” said Georgina Petrie, GUNNAR’s director of marketing, gaming & brand. “We didn’t just stop there, rather than just delivering a pair of blue light gaming glasses, we wanted to develop a solution that addresses any use-case scenario for anyone that takes gaming seriously – gaming on the go, indoors and out, headset or no headset – a true elite gaming offering. We are thrilled to be finally launching LB360 today to gamers across the globe.”

 

Ultimately six pairs of glasses in one, LB360 comes in three editions: GUNNAR, 6 Siege and ESL. The complete package features a stylized wrap around frame for comfort fit, three interchangeable temple options (classic, post and strap) for ultimate headset compatibility and three nose bridges (S, M, L) to ensure the perfect fit. It comes with two interchangeable lens sets (Amber, BLPF 65 and Sun, BLPF 90 and blocks 100% UV light), along with a pouch, cleaning cloth and mini-locker carrying case to keep all the customizable accessories in one place. The glasses are available in prescription.

 

GUNNAR pioneered the standard for gaming and computer glasses that offer the ultimate in performance and protection with its “Blue Light Protection Factor™(BLPF),” a lens protection scale similar to SPF in sun protection. Clinically proven and doctor recommended, GUNNAR’s patented lens technology not only enhances focus at close range, but reduces dry eyes, minimizes glare and blocks blue light.

 

LB360 can be purchased from GUNNAR.com and Amazon, as well as other key online retailers worldwide, starting at $129.99. Single vision prescriptions starting at $350 for both lens sets. For more information on GUNNAR’s line of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues. GUNNAR’s lenses are clinically proven and Dr recommended. As the category pioneer, GUNNAR has established itself as a preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include glasses for gaming, computer and sun use in prescription and reading glasses. In addition, GUNNAR has a new line of glasses specifically designed for kids.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS LAUNCHES “CRUZ KIDS,” DOCTOR RECOMMENDED BLUE LIGHT BLOCKING SOLUTION FOR CHILDREN FOUR YEARS AND OLDER

Due to Children’s Rapidly Increased Screen Time and Digital Device Use, GUNNAR is Offering an Invaluable Eyewear Solution

 

CARLSBAD, Calif. (July 14, 2020)GUNNAR Optiks, the No. 1 in gaming and computer glasses, today announced “Cruz Kids,” the newest lineup of blue light blocking glasses designed specifically for children ages 4-8, 8-12 and 12+. With more than 15 years of experience innovating lens technology, GUNNAR is launching a special lineup of protective eyewear designed for today’s kids logging countless hours of screen time on digital devices.

 

The all-new “Cruz Kids” glasses provide superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens; causing symptoms kids may unknowingly experience as a result of using tablets, mobile phones and gaming.

 

“As a mother of two young children, my ultimate goal is to provide parents with the knowledge to make educated decisions for their own families. I recommend GUNNAR glasses to all my patients because their unique and innovative lens technology is proven to outperform competitors and reduce symptoms of digital eye strain,” said Dr. Miki Zilnicki, Optometrist at Twin Forks Optometry. “Many parents don’t understand their child’s eye doesn’t fully develop until well after puberty, so it is critical to consider computer and gaming eyewear as we continue to understand the negative effects of blue light in digital devices.”

 

GUNNAR’s patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Designed with a child’s lifestyle in mind, the “Cruz Kids” glasses feature a smudge resistant lens coating, durable nylon frame material and hingeless frame design for extreme flexibility. “Cruz Kids” includes a special zip-around case with carrying clip, ideal for backpacks and secure transportation. Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),”

GUNNAR created a lens protection scale similar to SPF in sun protection. “Cruz Kids” is available in the US patented Amber Lens, blocking 65% of blue light (BLPF 65), and Clear Lens, which blocks 35% (BLPF 35).

 

According to the American Optometric Association, risk of myopia (nearsightedness) is linked to smartphone usage. A recent study by the Clinical and Experimental Optometry reports myopic children use twice as much smartphone data each day as their non-myopic peers. A recent analysis conducted by a kids technology company reports children’s screen time during the COVID-19 pandemic surged by as much as 50% to 60%, and children 12 and younger are spending upwards of five hours or more on screens per day. Increased screen time during the pandemic demonstrates an increased risk of developing myopia and progression in our youth’s developing eyes. Children and teens are more vulnerable than ever due to the length of time exposed to digital devices early on in their natural development. Protecting children from high energy blue light emitted from digital screens is a critical issue for the long-term preservation of their eye health and sleep schedules.

 

“During our 15 years of innovation, we’ve created a full solution to block blue light and protect the eyes of gamers and computer users worldwide. As younger generations embrace digital devices through education and entertainment, it was important for us to create an effective solution to protect their developing eyes too.” said Joe Croft, Co-Founder at GUNNAR Optiks.

 

Available in three frame sizes; Kids Small (age 4-8), Kids Large (age 8-12) and Cruz (age 12+), the “Cruz Kids” lineup offers nine frame color choices equipped with GUNNAR’s patented Amber or Clear Lens. “Cruz Kids” can be purchased at GUNNAR.com and Amazon, starting at $29.99. Single vision prescriptions start at $120.00. Additionally, a variety of GUNNAR frame styles are available at GUNNAR.com, GameStop and Best Buy. GUNNAR’s portfolio of products includes blue light blocking solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on GUNNAR’s line of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are clinically proven and Dr recommended. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include glasses for gaming, computer and sun use, in addition to a new line of glasses specifically designed for kids with developing eyes and reading glasses.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS SUPPORTS VETERAN NONPROFIT OSD WITH PHILANTHROPIC MATCH INITIATIVE

FOR A $5 DONATION, CUSTOMERS RECEIVE LIMITED-EDITION PATRIOTIC CASE WITH PURCHASE OF PENDLETON BLUE LIGHT GLASSES DURING NATIONAL MILITARY APPRECIATION MONTH IN MAY

 

CARLSBAD, Calif. (May 5, 2020)GUNNAR Optiks, the leader and pioneer of performance enhancing, blue light blocking glasses, joined forces with OSD (Outperform, Serve & Develop) to give back to veterans through a match donation initiative surrounding the launch of its newest frames, “Pendleton.” In support of U.S. Veterans during National Military Appreciation Month, GUNNAR released a limited-edition patriotic glasses case, which customers will receive if they donate an extra $5 with their purchase of Pendleton. GUNNAR will match each donation and give OSD 100% of the proceeds to support their award-winning veteran programs which emphasize social connectivity, professional development and community service. OSD’s Veteran Support Ecosystem™ has positively impacted over one million veterans and active military, along with their families since 2010.

 

“We’re humbled to have the opportunity to support OSD in their efforts to help service members and veterans as they transition from active duty to civilian life,” said GUNNAR Optiks, Director of Marketing – Gaming, Georgina Petrie. “The design of Pendleton was inspired by our military, so it’s only fitting that we partner with a charity like OSD, who’s focus on gaming is a core vehicle in their outreach that aligns with our position as No. 1 in gaming glasses.”

 

Pendleton features a stylish military inspired design, high-quality stainless-steel frame and is available in Slate and Moss colorways. Equipped with GUNNAR’s patented lens technology, Pendleton enhances focus, prevents dry eyes and the “Amber” lens blocks 65% of blue light emitted from digital devices. The glasses retail for $79.99 and are available in prescription.

 

The Pendleton glasses and limited-edition patriotic glasses case bundle is available exclusively at GUNNAR.com. This initiative will run from May 5th through May 31st or while supplies last.

 

“We’re thrilled to once again partner with GUNNAR in support of our military and veterans,” said Glenn D. Banton, Sr., CEO of OSD. “They have been supportive of OSD’s mission since we began in 2010 and the launch of the Pendleton glasses are an amazing way to honor our troops and continue supporting the military community through positive and impactful programs.”

 

In addition to this philanthropic initiative, during the month of May, individuals can nominate a military veteran for a chance to win a pair of Pendleton glasses plus the patriotic case each week. For more information, follow GUNNAR on social media at @GUNNARoptiks. For more information on GUNNAR’s line of gaming and computer glasses visit GUNNAR.com, Twitter, Instagram and Facebook. For more information about OSD, visit weareosd.org.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the preeminent force in performance enhancing, blue light blocking glasses, is the #1 choice in gaming. Leading the way with cutting-edge technology and design innovation, GUNNAR was the first to offer patented technology (#9417460) for lenses that reduce digital eye strain and fatigue issues associated with the use of digital screens. GUNNAR’s lenses are clinically proven, doctor recommended and specifically designed to block blue light, improve focus and reduce dry eyes. As category pioneer, GUNNAR has established itself as expert in gaming eyewear and continues to expand its portfolio providing a wide selection of styles, protective lens types and focus options for all eyes. Eyewear options include Gaming, Computer, Rx, Readers, Sun, in addition to a new line of glasses specifically designed for kids with developing eyes.

 

About OSD
OSD is a non-profit Veteran Support Ecosystem™ enhancing lives through community engagement. Since 2010, OSD has enabled over 1,000,000 veterans, active-military and their family members to thrive through award-winning programs emphasizing Social Connectivity, Professional Development and Community Service. OSD is a 501(c)(3) EIN 27-3842517 Learn more at: WeAreOSD.org

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GAMING POWERHOUSES GUNNAR OPTIKS AND ESL ANNOUNCE GLOBAL LICENSING AGREEMENT TO CREATE UNIQUE LINE OF GLASSES FOR ESPORTS PLAYERS AND FANS

Three-Year Deal Expands GUNNAR’s Strategic Alignment with Industry Leading Brands to Bring Performance Enhancing, Blue Light Blocking Glasses to the Gaming Masses

 

CARLSBAD, Calif. (April 23, 2020)GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.

 

“As we continue to lead exponential growth in esports we also strive to professionalize the athlete experience in esports. With our goal of providing unique and innovative functional esports products, it made perfect sense to partner with the leaders in gaming glasses, GUNNAR Optiks,” said David Hiltscher, VP Shop, Merchandise, Licensing at ESL Gaming. “We look forward to equip players across the globe with ESL gaming glasses designed specifically for esports players and their fans.”

 

Clinically proven and doctor recommended, GUNNAR’s patented lens technology not only enhances visual focus at close range, but also blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eyestrain experienced by gamers who play for long periods of time. This also includes frames specifically designed for use with headsets to reduce temple pressure and headaches. GUNNAR also offers a range of reading glass options and fulfils prescription orders.

 

“From humble beginnings in 2006, GUNNAR quickly recognized the need to support gamers by creating eyewear that would both heighten their gaming experience in addition to protecting their eyes,” said GUNNAR Optiks, Director of Marketing – Gaming, Georgina Petrie. “With gamers being so core to our brand, the partnership with esports powerhouse ESL is part of a strategic alignment we’ve been pursuing in order to deliver new and innovative glasses directly into the hands of the people that need them most.”

For more information on GUNNAR’s line of gaming and computer glasses visit GUNNAR.com,  Twitter, Instagram and Facebook. For more information on ESL, visit ESLgaming.com and follow them on Instagram, Twitter and Facebook.

 

About GUNNAR Optiks
Established in 2006, GUNNAR Optiks®, LLC is the expert in performance enhancing, blue light blocking glasses for all eyes and is considered the #1 in gaming. Leading the way in cutting edge technology and design innovation, GUNNAR was the first company to secure a patent (# 9417460) for lenses that reduce digital eye strain and combat fatigue issues associated with the use of digital screens. GUNNAR’s lenses are clinically proven and Dr recommended. As the category pioneer, GUNNAR has established itself as preeminent force in gaming glasses and continues to expand it’s portfolio providing a wide selection of styles, protective lens types and focus options for everyone. These include glasses for gaming, computer and sun use, in addition to a new line of glasses specifically designed for kids with developing eyes and reading glasses.

 

About ESL
ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group.

 

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS OFFERS “PROTECTION FOR ALL EYES” WITH THE LAUNCH OF NEW VERTEX AND INTERCEPT BLUE LIGHT BLOCKING LENS OPTIONS

CARLSBAD, Calif. (Mar. 3, 2020)GUNNAR Optiks, As the leading purveyor and trailblazer of blue light blocking computer and gaming eyewear, today announced the expansion of their most popular gaming and computer glasses with the launch of the new Vertex & Intercept lens options.

 

In a 3rd party lab research, GUNNAR’s Amber Max glasses outperformed competitors by protecting against 98% of harmful digital blue light – which is THREE TIMES that of its nearest competitor. Vertex now offers maximum blue light blocking in Amber Max (BLPF 98), Sun (BLPF 90) and “Natural” (BLPF 65 or 35) and Reading Glasses. The retro classic, Intercept frame completes the line between style and science, and is now available in “Natural” lens technology offering protection while seeing digital screens naturally.

 

In a study published in 2019 by Vanderbilt University Medical Center, Daylight Saving Time has more clinical implications when the clocks “fall back” or “spring forward.” According to the study, “Average sleep duration shrinks by 15 to 20 minutes for adults during the DST transitions, which may also increase the risk of fatal accidents.” (source)

This study is an eye opener and opens up Pandora’s Box on blue light and its effects on the human eye, as it’s still very much a mystery. With the significant increase of device usage within the last 20 years, research is only beginning to scratch the surface in helping understand exactly how blue light (negatively) affects our vision and performance. NY-based Optometrist, Dr. Miki Zilnicki compares the blue light trend to the tobacco and cigarette industry back in the 60’s. Smoking was the ‘cool thing’ and ‘everyone was doing it.’ Hell, even doctors were smoking in exam rooms! It wasn’t until studies came out years later showcasing the lasting negative effects smoking has on the human body that we firmly understood its health detriments.

 

GUNNAR Optiks has recognized this issue for the past 15 years and is dedicated to the innovation and development of blue light blocking lens technology with a mission to provide “Protection for All Eyes.”

 

Vertex Onyx - Gunnar Optiks offers “Protection For All Eyes” with the launch of new Vertex and Intercept Blue Light Blocking lens options

GUNNAR VERTEX – $49.99

Available: https://gunnar.com/product/vertex/

Designed to be light-weight and stealthy comfortable, the VERTEX is crafted with tech that creates an ideal harmony with your eyes, face, and digital device. The VERTEX blends contemporary fashion with new tech materials to precisely deliver form and function.

 

Intercept Onyx - Gunnar Optiks offers “Protection For All Eyes” with the launch of new Vertex and Intercept Blue Light Blocking lens options

INTERCEPT – $69.99

Available: https://gunnar.com/product/intercept/

The retro-classic INTERCEPT is fused with futuristic technology. INTERCEPT completes the line between style and science. This hinges anchor injected temples. An ergonomically balanced frame supports precision optics. Polished logo plates create low-key accents subtle enough for any undercover recruit.

 

BLPF Graph - Gunnar Optiks offers “Protection For All Eyes” with the launch of new Vertex and Intercept Blue Light Blocking lens options

 

About GUNNAR:
Founded in 2006 GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS EXPANDS FASHION-FORWARD EYEWEAR LINEUP WITH LAUNCH OF MODERN AND STYLISH “EMERY” BLUE LIGHT BLOCKING GLASSES

Featuring a Contemporary Frame Style, “Emery” is Designed to Provide Ultimate Protection Against Digital Blue Light Without Compromising Style, Look and Feel

 

CARLSBAD, Calif. (Jan. 14, 2020)GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, announces new “Emery” frame style. Expanding its eyewear lineup to offer contemporary and fashionable glasses, “Emery” is designed to prevent digital eye strain and provide the ultimate viewing experience when using digital devices.

 

Celebrating a 15th year commitment to innovation, GUNNAR created “Emery,” offering modern elegance to digital device users seeking a superior choice of blue light blocking protection. The fashionable new frame is paired with GUNNAR’s patented lens technology, blue light blocking tint and an anti-reflective lens coating for pristine visual clarity.

“As technology continues to advance, eye protection against digital devices is more important than ever. For ocular health, I urge digital device users to wear eyewear that reduces glare, limits dryness, and reflects dangerous high-energy blue light,” said Dr. Miki Zilnicki, OD at Twin Forks Optometry. “GUNNAR glasses are specially designed to protect eyes and are a critical element to an overall wellness routine.

 

“Emery” features a high-quality, durable acetate material and is available in five frame color options with juxtaposing temple colors, for a pop of chic modernity. The “Emery” framestyle is available with GUNNAR’s patented Amber and Clear lens options and is designed with three-barrel flexible hinges for durability, flexibility and greater range in motion. Providing a lightweight construction and proper weight balance to guarantee long wearing comfort without pressure points or fatigue.

 

“In its 15th year, GUNNAR reached an important milestone marking our commitment to innovation and lens technology advancement,” said RJ Snyder, director of marketing at GUNNAR Optiks. “We created ‘Emery’ for our style conscious computer users and gamers looking for the highest quality blue light eye protection on the market.”

 

“Emery” (MSRP $79.99) is now available in five color combinations: Rose/Tortoise, Sage/Crystal, Crystal/Tortoise, Onyx/Jasper and Tortoise/Onyx with the patented Amber Lens (BLPF 65) and Clear Lens (BLPF 35) at GUNNAR.com. For a limited time, customers receive a free limited-edition red case with purchase.

 

GUNNAR’s portfolio of eyewear products includes solutions for gaming, computer, reading glasses, prescription and sunglasses. For more information on GUNNAR’s line of performance and protection eyewear, visit GUNNAR.com or follow on social media at @GUNNARoptiks. Select GUNNAR products are available at Best Buy, Game Stop and Amazon.com.

 

Emery Eyewear Tortoise.jpg - Gunnar optiks expands fashion-forward eyewear lineup with launch of modern and stylish “Emery” blue light blocking glasses

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS TRAILBLAZES PERFORMANCE GAMING EYEWEAR CATEGORY WITH NEW LINE OF CUSTOMIZABLE “TORPEDO” BLUE LIGHT BLOCKING GLASSES

All-New “Torpedo 360” and “Torpedo Fit” are Designed with Fully Customizable Options that Heighten Visual Endurance and Sharpen Focus to Level-Up the Gaming Experience

 

CARLSBAD, Calif. (Aug. 13, 2019)GUNNAR Optiks, the innovation leader in blue light blocking computer and gaming eyewear, expands their lineup of performance gaming glasses with the launch of “Torpedo 360” and “Torpedo Fit.” These advanced glasses offer gamers customizable frame and lens options designed to enhance focus, heighten visual endurance and elevate gaming performance.

 

“When you are gaming for hours on end, GUNNAR’s ‘Torpedo’ glasses are specifically designed to increase your visual stamina and will protect your eyes from harmful blue light emitted from your devices,” said Dr. Miki Zilnicki, OD at Twin Forks Optometry. “In working with patients, I utilize video game technology as a form of visual therapy, which allows me to see first-hand how technology is affecting our vision and making it necessary to protect eyes from digital eye strain and exposure to blue light, which may lead to retinal damage, cataracts, and macular degeneration.”

 

“Torpedo 360” features interchangeable gaming and sun lenses ideal for quick transitioning from indoor to outdoor device use. Signature features include, a customizable nose bridge with three size options, a lightweight nylon material frame designed to provide ultimate comfort, gaming-specific wrapped design ideal for panoramic viewing, semi-rimless frame to reduce visual distractions and low profile, ultra-slim temples for audio headset compatibility. “Torpedo 360” is equipped with a protective zip-up locker case.

 

“Torpedo Fit” delivers a customizable nose bridge with three size options for extreme comfort. Similar to its 360 counterpart, Torpedo Fit features a lightweight nylon frame material, a wrapped design ideal for panoramic viewing when gaming, semi-rimless frame to reduce visual distractions and low profile, ultra-slim temples allowing gamers to seamlessly utilize their headphones without any issues.

 

GUNNAR’s patented lens technology is recommended by doctors to protect against short and long-term effects of digital eye strain and exposure to artificial blue light, including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology, engineered to reduce digital eye strain and block blue light.

 

“We are proud to say that GUNNAR was the first to bring blue light blocking glasses to gaming more than ten years ago, and we’ve continued to develop cutting products ever since then. With Torpedo 360 and Torpedo Fit, gamers now have the option to customize their glasses to meet a new level of comfort and individual fit,” said RJ Snyder, Director of Marketing at GUNNAR Optiks.

 

GUNNAR’s positioning in the gaming and esports space enforces the importance of providing blue light blocking protection for all gamers spending the majority of their time in front of digital screens. According to NewZoo, in 2019 there are 2.5 billion gamers across the world; GUNNAR has recognized the importance of providing protection for all eyes in the gaming community which led to partnerships and collaborations with some of gaming’s largest and most influential organizations, including Ubisoft and Razer. Recently, GUNNAR and Ubisoft partnered to launch limited-edition glasses for acclaimed video games Tom Clancy The Division 2, Assassin’s Creed Odyssey and Far Cry 5.

“Torpedo 360” (MSRP $119.99) and “Torpedo Fit” (MSRP $79.99) are available in the patented Amber Lens (BLPF 65) at GUNNAR.com and Amazon.com.

 

GUNNAR’s portfolio of products includes solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on GUNNAR’s line of performance and protection eyewear, visit GUNNAR.com or follow on social media at @GUNNARoptiks. Selected GUNNAR products are available at Best Buy, Game Stop and Amazon.com.

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS EXPANDS LINEUP OF CATEGORY LEADING BLUE LIGHT BLOCKING GLASSES WITH ALL-NEW “CRUZ” FRAMES OFFERING A LENS FOR DEVELOPING EYES

“Cruz” Features GUNNAR’s Patented Lens Technology with A Lens Perfectly Suited for Adolescence

 

CARLSBAD, Calif. (May 14, 2019)GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, today launched its latest line of performance glasses, “Cruz.” Designed for adolescents age 12 and up, “Cruz” features the benefits of GUNNAR’s patented lens technology and is engineered to protect developing eyes from digital screens. The all-new “Cruz” provides superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.

 

Pioneering the standard for blue light protection with its “Blue Light Protection Factor™ (BLPF),” GUNNAR created a lens protection scale similar to SPF in sun protection. “Cruz” is available in the patented Amber Lens (BLPF 65), or Clear Lens (BLPF 35), for those who prefer protection without the amber tint. Designed for durability and long-lasting comfort, “Cruz” features a curved nose rest, nylon frames and wide format lenses for full coverage with GUNNAR’s patented lens technology.

 

“In the midst of the budding digital age with the ill effects of technology still vastly unknown, long-term ocular health in children with developing eyes is especially vulnerable. Wearing glasses that reduces glare, improves dryness, absorbs and reflects dangerous high-energy blue light will protect ocular health, improve sleep cycles and remains a critical ingredient to an overall wellness routine,” said Dr. Miki Zilnicki, OD at Twin Forks Optometry. “GUNNAR’s all-new ‘Cruz’ glasses are specifically designed to protect the younger population of developing eyes, while allowing their visual systems to naturally progress by utilizing their own focusing muscle.”

 

Approximately three-quarters of teenagers today own a smartphone. The American Academy of Pediatrics says the overall use of media among adolescents has grown over the past decade and continues to rise being aided by the recent increase in mobile device usage among teenagers. The full effects of blue-light are still being studied, but it is known that blue-light affects sleep cycles and may contribute to damaging the retinal cells that lead to macular degeneration. Children’s eyes are more vulnerable than ever due to the sheer volume and amount of time they’ll view digital devices throughout their lifetime, but also with exposure during a time when their eyes are still developing and have little natural protection. Protecting children from blue-light is critical for the long-term preservation of their eye health and sleep schedules.

 

“We’ve been looking forward to the expansion of our line of performance eyewear to specifically protect our younger audience,” said RJ Snyder, director of marketing at GUNNAR Optiks. “‘Cruz’ is the perfect solution for anyone age 12 and up, looking to view screens naturally while blocking harmful blue light and preventing digital eye strain.”

Available in three frame color choices; Onyx, Onyx-Teal Fade, and Navy with the patented Amber or Clear Lens, “Cruz” can be purchased at GUNNAR.com and Amazon for $39.99. Additionally, a variety of GUNNAR frame styles are available at select Best Buy locations and BestBuy.com.

 

GUNNAR’s portfolio of products includes blue light blocking solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on the “Cruz” frames and GUNNAR’s preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.

 

Cruz - Gunnar Optiks expands lineup with all-new “Cruz” frames offering a lens for developing eyes

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

COMPUTER AND GAMING EYEWEAR LEADER GUNNAR OPTIKS ENGINEERS TECHNOLOGY TO BLOCK 98-PERCENT BLUE LIGHT WITH LAUNCH OF NEW AMBER MAX LENS

Available in the Intercept Frame Style, “Amber Max” Lens Offers Consumers a Best-In-Class Blue Light Protection Factor™ of 98.

 

CARLSBAD, Calif. (Apr. 16, 2019)GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer glasses, today announced the expansion of their patented lens technology with the new “Amber Max” lens. Designed with a “Blue Light Protection Factor™,” (BLPF) of 98 for maximum protection, GUNNAR’s new “Amber Max” lens provides a solution for consumers highly sensitive to artificial blue light and looking to improve sleep patterns. “Amber Max” offers superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens – including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.

 

GUNNAR is pioneering the standard for blue light protection with its “Blue Light Protection Factor™,” the vision equivalent to SPF in sun protection. Boasting a BLPF of 98, the “Amber Max” lens is GUNNAR’s most powerful blue light blocking solution to date. GUNNAR’s “Sun” lens offers a protection level of BLPF 90, while its “Amber” lens offers a BLPF 65, and Clear lens offers a BLPF 35. With the addition of the “Amber Max” lens, digital device users now have several different lens tint options to stay armed with the protection they need. Paired with “Intercept’s” retro classic frame style, the “Amber Max” lens merges the line between style and science. The wide-format lens design and the multi-barrel hinges anchor and balance the frame for a long lasting fit and comfort.

 

“Eye protection is a critical factor in our overall health helping regulate the body’s circadian rhythm allowing for a proper sleep cycle to be achieved. Blue light interferes with melatonin, the hormone that helps us feel tired at night and with our digital devices becoming an essential part of our lives, it’s harder to avoid exposure to blue light,” said Dr. Miki Zilnicki, OD at Twin Forks Optometry. “Protective eyewear with lens technology such as GUNNAR’s Amber Max lens plays an important role when protecting from the effects of blue light to make sure eyes remain as healthy as possible. Additionally, macular degeneration, the leading cause of blindness in the United States, can be caused by extended exposure to artificial blue light, which is GUNNAR’s number one concern.”

 

A study conducted by the Lighting Research Center (LCR) at Rensselaer Polytechnic Institute, discovered adaptive brightness on cell phones, tablets, and monitors, does not protect or stop the suffering from digital eye strain. In the study, subjects who used digital devices with an app designed to manipulate blue light intensity versus those who did not, resulted in no change in melatonin suppression. The noticeable change in influx of fresh, sleepy-time melatonin was when all subjects wore a pair of blue light blocking glasses. Blue light blocking glasses reduce glare, absorb and reflect high-energy blue light that cause eyestrain and disrupt the sleep cycle.

 

“We’re excited to introduce our strongest blue light blocking lens, paired with our most popular GUNNAR frame style, the Intercept. The new ‘Amber Max’ lens shields the eye from artificial blue light that disrupts our natural sleep patterns,” said RJ Snyder, Director of Marketing at GUNNAR Optiks. “The ‘Amber Max’ lens is the perfect solution for anyone highly sensitive to blue light or prone to nighttime digital device usage.”

 

“Amber Max” is available today in the Onyx “Intercept” frame style for $69.99 at GUNNAR.com.

 

GUNNAR’s portfolio of products includes blue light blocking solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on the “Amber Max” lens and GUNNAR’s preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.

blue light protection

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:

Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS TAKES BLUE-LIGHT BLOCKING COMPUTER & GAMING GLASSES TO THE NEXT LEVEL WITH LAUNCH OF FASHION FORWARD “ATHERTON” AND “MENLO” FRAMES

Now Available at GUNNAR.com, “Atherton” and “Menlo” Feature GUNNAR’s Patented Lens Technology, Offering Stylish New Frames For All Digital Device Users

 

CARLSBAD, Calif. (Feb. 4, 2019)GUNNAR Optiks, the innovation leader in blue-light blocking eyewear, launches “Atherton” and “Menlo” frame styles expanding its gaming and computer lineup to offer modern, fashion forward glasses designed to prevent digital eye strain and improve daily performance.

 

Designed with elegance for the modern age, “Atherton” and “Menlo” feature GUNNAR’s patented lens technology protecting against blue light emitted from digital devices. “Atherton” features a round rim frame and anti-reflective, blue-light blocking lens coating for maximum clarity. Created for the digital intellectual, “Menlo” features large circular lenses to complement a wide variety of faces.

 

“We’re proud to introduce ‘Atherton’ and ‘Menlo’ in response to an increasing demand for more fashionable gaming and computer glasses. The launch reinforces our commitment to provide protection for all eyes,” said RJ Snyder, Marketing Manager at GUNNAR Optiks. “‘Atherton’ and ‘Menlo’ improve visual clarity, focus and protect the eyes of image-conscious digital device users.”

 

Delivering both fashion and function, “Atherton” and “Menlo” frames infuse modern style with GUNNAR’s patented lens technology, engineered to reduce digital eye strain and block blue light emitted from digital devices. GUNNAR has established the standard with Blue Light Protection Factor™ (BLPF). Similar to measuring protection for the skin with Sun Protection Factor (SPF), the BLPF scale measures eye protection against artificial blue light – the higher the number, the higher protection. “Atherton” and “Menlo” are available in the patented Amber Lens (BLPF 65) or Clear Lens (BLPF 35).

 

A recent study conducted by the University of Toledo discovered blue light transforms molecules in the human eye to “cell killers” as part of a process leading to macular degeneration; an incurable eye disease affecting more than 10 million Americans. According to Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, “we are being exposed to blue light continuously, and the eye’s cornea and lens cannot block or reflect it.” Karunarathne added, “it’s no secret that blue light harms our vision by damaging the eyes retina.”

 

With GUNNAR’s leadership position in the computer, gaming and esports space, “Atherton” and “Menlo” offer fashion forward gamers and streamers blue light protection for everyone spending the majority of their time in front of digital devices.

 

“Atherton” is available in two frame color choices; Onyx and Satin Gold with the patented Amber or Clear Lens for $99.99 at GUNNAR.com. “Menlo” is available in Onyx and Emerald frame color choices with a patented Amber or Clear Lens for $79.99.

 

GUNNAR’s portfolio of products includes blue light blocking solution for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on “Atherton,” “Menlo” and GUNNAR’s preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS REINFORCES LEADERSHIP IN PERFORMANCE EYEWEAR FOR GAMERS WITH LAUNCH OF BLUE-LIGHT BLOCKING “TORPEDO” GLASSES

Now Available For Pre-Order at GUNNAR.com, “Torpedo” Features GUNNAR’s Patented Lens Technology, a Lightweight Frame and Low-Profile Temples Allowing Gamers To Enhance Focus and Visual Endurance

 

CARLSBAD, California – (November 12, 2018): GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, continues its leadership within the esports and gaming community with the launch of the new “Torpedo” frame style.

 

Designed to enhance focus, heighten visual endurance and elevate gaming performance, “Torpedo” features a wrapped design for panoramic viewing with a rimless frame around the lower half of the lens to reduce visual distractions. With low profile, ultra-slim temples, “Torpedo’s” gaming-specific design was created to be compatible with an audio headset. Along with a textured nose bridge for a secure fit, “Torpedo” boasts a lightweight nylon material frame designed to provide ultimate comfort while logging many hours gaming.

 

“We’re truly excited about the launch of ‘Torpedo’ because it underscores our commitment to powering the performance of gamers and esports athletes. Paired with our patented amber lens, ‘Torpedo’ improves visual clarity and focus while reducing digital eye strain and providing maximum protection from artificial blue light,” said RJ Snyder, Marketing Manager at GUNNAR Optiks. “‘Torpedo’ is the next evolution of GUNNAR gaming glasses, created specifically to address the needs of the gaming elite.”

 

As the preferred eyewear brand in the gaming and esports industry, GUNNAR continues to protect eyes with its patented lens technology, while allowing gamers to perform at their peak for longer periods of time. GUNNAR glasses address all issues associated with digital eye strain and the harmful side effects caused by artificial blue light from digital screens. As a solution to the ever-growing problem and a true pioneer in the category, GUNNAR continues to pave the way as the standard for Blue Light Protection with its “Blue Light Protection Factor™ (BLPF).” The BLPF scale measures lens protection for the eye against artificial blue light. The higher the number, the better.

 

GUNNAR’s positioning in the gaming and esports space enforces the importance to provide blue light blocking protection for all gamers spending the majority of their time in front of digital screens. According to Newzoo’s 2017 Global Games Market Report, there are 386 million occasional viewers and esports enthusiasts worldwide, and 81% of gaming enthusiasts are 18-34 years old. GUNNAR has recognized the importance of providing protection for all eyes in the gaming community which led to partnerships with some of gaming’s largest and most influential organizations such as Ubisoft and Razer.

 

Recently, GUNNAR and Ubisoft partnered to launch limited-edition glasses for acclaimed video games Assassin’s Creed Odyssey and Far Cry 5. The limited edition Enigma glasses were created for the launch of Assassins Creed Odyssey earlier this year, and “The Father” glasses were created to celebrate Far Cry 5, the fifth edition of the popular franchise. The Assassin’s Creed Odyssey Enigma glasses are still available at GUNNAR.com and on Amazon.

 

Additionally, GUNNAR joined forces with Razer to offer a variety of co-branded glasses such as the FPS and RPG frame styles, available at GUNNAR.com, Razer.com and select Best Buy stores, along with their website. GUNNAR and Razer have also partnered to offer the ultimate gaming Holiday Loot Box. A $230 value, the Loot Box is available for $179.99 on GUNNAR.com and includes the FPS Designed by Razer Glasses, Razer Kraken Tournament Edition Headset and the NEW GUNNAR “Dad Hat.”

 

“Torpedo” is available in the patented Amber Lens (BLPF 65) via pre-order today for $79.99 at GUNNAR.com (officially available on 12/3). For a limited time, GUNNAR.com is offering a branded hard case for no additional cost when pre-ordering “Torpedo.”

 

esports glasses

TORPEDO

MSRP: $79.99

 

Key Features:

  • Available in Onyx with Amber lens.
  • Nylon material for a lightweight and comfortable fit
  • Wrap-around design for a panoramic viewing experience
  • Ultra-slim temples provide audio headset compatibility
  • Half-rim frame for minimal visual distractions
  • Metal pin hinge for added durability
  • Textured nose bridge for a secure fit

 

GUNNAR’s portfolio of products includes blue light blocking solutions for gaming, computer, reading glasses, prescription and sunglasses. For more information on GUNNAR’s line of performance and protection blue light blocking eyewear, please visit www.gunnar.com or follow us on social media at @GUNNARoptiks

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

GUNNAR OPTIKS LAUNCHES INNOVATIVE LINE OF BLUE LIGHT BLOCKING READING GLASSES WITH PATENTED LENS TECHNOLOGY REDUCING DIGITAL EYE STRAIN

New GUNNAR Reading Glasses Deliver Additional Focusing Power and Protection from Blue Light Emitted from Digital Screens

 

CARLSBAD, Calif. (Sept. 20, 2018): GUNNAR Optiks, the innovation leader in blue light blocking computer eyewear, launched a new collection of blue light Reading Glasses to safeguard the vision of digital device users. For more than a decade, GUNNAR has been protecting eyes with its patented lens technology to reduce digital eye strain and block blue light. The brand-new line of Reading Glasses provides a blue light solution for users requiring additional focusing power to clearly view digital screens.

 

“We’re proud to say we created the Reading Glasses Collection to help an entirely new segment of customers who had been asking for GUNNAR glasses that would address their specific needs,” said RJ Snyder, Marketing Manager at GUNNAR Optiks. “With heavy digital users in mind, we designed the Reading Glasses collection to provide maximum blue light protection for those who need the additional focusing power with the same high-quality, GUNNAR lens technology found in our gaming and computer glasses.”

The Blue Light Reading Glasses Collection offers consumers seven magnifying powers ranging from +1.0 to +3.0 in increments of +.25 diopters. GUNNAR’s patented lens technology is found throughout the collection and is recommended by doctors to protect against short and long-term effects of digital eye strain and exposure to artificial blue light, including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.

 

A recent University of Toledo Study determined blue light turns certain molecules in the human eyes into “cell killers.” The process leads to macular degeneration, an incurable eye disease affecting more than 10 million Americans. According to Dr. Ajith Karunarathne, assistant professor in the UT Department of Chemistry and Biochemistry, “We are being exposed to blue light continuously, and the eye’s cornea and lens cannot block or reflect it.” Karunarathne added, “It’s no secret that blue light harms our vision by damaging the eye’s retina.”

 

As a solution to this ever-growing problem and as a true pioneer in the category, GUNNAR continues to usher in the standard for Blue Light Protection with its “Blue Light Protection Factor™ (BLPF).” Similar to how Sun Protection Factor (SPF) measures protection for the skin, the BLPF scale measures lens protection for the eye against artificial blue light. The higher the number, the better. Each frame style offered in the Readers Collection is available in the patented Amber lens (BLPF 65) or the almost clear, Liquet lens (BLPF 35).

 

According to a focus group study from The Journal of Optometry and Vision Science, “During two hours of visually demanding computer work, there was a significant increase in the following symptoms: eye-related pain and tiredness, blurred vision, itchiness, gritty eyes, photophobia, dry eyes, and tearing eyes.” Since 2008, GUNNAR has been trailblazing a path to establish themselves as the leader in computer eye protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of blue light and digital eye strain.

 

Each frame style offered in the Reading Glasses Collection – Vertex, Phenom, Haus and Jewel (available 10/8) – ranges from $49.99 to $99.99 and are available now at GUNNAR.com. For a limited time, GUNNAR.com is offering consumers the ability to purchase two pairs of reading glasses for $95.00 or three pairs for $140.00.

GUNNAR’s portfolio of products includes solutions for Gaming, Computer, Reading Glasses, Prescription & Sunglasses. For more information on GUNNAR’s line of performance and protection eyewear, visit www.gunnar.com or follow on social media at @GUNNARoptiks

 

About GUNNAR:

Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

 

# # #

 

Media Contact:
Stephanie Cardenas
stephanie@thebrandamp.com
O: (949) 438-1072
C: (909) 831-9070

HIGH-TECH MEETS HIGH FASHION IN GUNNAR OPTIKS’® NEW WORK-PLAY™ LENS TECHNOLOGY

GUNNAR, in partnership with Publish®, releases new lens tech made for your indoor and outdoor lifestyle

 

CARLSBAD, California – (March 19, 2018): GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.

 

Launched in collaboration with leading apparel brand Publish®, the Work-Play is a perfect complement to an active lifestyle, improving the visual experience in both worlds. GUNNAR and Publish set out to design lens technology that allows wearers to easily transition from their work environment indoors to a playful environment outdoors. Both brands share a mission to transcend the realms of form and function, and to improve daily life. The new Work Play lens is a simplistic and stylish solution to eye protection.

“We are very excited to announce the launch of the Work-Play lens with our partner, Publish,” said R.J. Snyder Head of Marketing for GUNNAR Optiks. “Together, we wanted to deliver a new versatile lens that had strong form and function which would fit with the Publish brand believer and lifestyle.”

 

A first of its kind, the Work-Play lens offers an unobstructed view of both worlds, actively blocking harmful blue light while powerfully enhancing vision with targeted color contrast. In just 45 seconds, the Work-Play lens seamlessly transitions from an indoor translucent amber tint with Visible Light Transmission (VLT) of 83-percent and a Blue-Light Protection Factor (BPF) of 65, to an outdoor sunglasses tint with a VLT of 26-percent and a BPF of 85. Powered by innovative GUNNAR i-Amp® lens technology, Work-Play lenses maximize long-wave blue light, helping to stimulate your alertness and attitude while improving your circadian rhythm all day long.

 

The all-new Work Play lens is the first and only digital eyewear to combine the unparalleled protection of GUNNAR’s patented lens technology with the unparalleled style of fashion leader Publish. The new Work Play lens will be available in the INFINITE designed by Publish, the INTERCEPT, and the AXIAL on March 20,, 2018 only on gunnar.com and publishbrand.com. Discover powerful eyewear for the digital age at gunnar.com, and follow @GUNNAROptiks on Twitter, Instagram, and Facebook for the latest releases and innovations.

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.

 

About Publish:

Publish® exists to stir your imagination and, in turn, be inspired by you as well. They are part-time clothiers, full-time bridge builders. They aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. Through art and innovation, Publish hopes to tell a story and to learn yours in the process. For more information, visit publishbrand.com.

 

# # #

 

Media Contact
Leigh-Anne Anderson
GUNNAR Optiks
leigh@gunnars.com

DO SHARKS FANCY ENHANCED VISION AND IMPROVED DIGITAL PERFORMANCE?

Digital eyewear leader, GUNNAR Optiks, pitched their innovative eye protection on February 11th on ABC’s Shark Tank

 

CARLSBAD, Calif. – (February 15, 2018): GUNNAR Optiks successfully presented their one-of-a-kind digital eyewear on ABC Network’s Shark Tank on Sunday, February 11.  GUNNAR Co-Founder Joe Croft and his team still had a lot to prove to gain a partnership with one of the world’s leading venture capitalists, Lori Greiner.

 

For well over a decade, GUNNAR has developed lenses to safeguard people’s vision from the harmful effects of digital eyestrain, pioneering the field of computer eyewear in the digital age. Phones, computers, tablets, and other digital devices expose eyes daily to potentially harmful artificial blue light that wears on your vision and can lead to severe side effects like cataracts, macular degeneration, blurry vision, dry and scratchy eyes, headaches and poor-quality sleep.

 

In preparation for their big day, the GUNNAR team put their best foot forward and produced a short, original demo video, “When Computers Attack,” showcasing the company’s perfectly engineered protective glasses and the immense benefit they provide. The team waited anxiously as their presentation made it successfully through round after round of cuts.

 

GUNNAR Co-Founder Joe Croft returned early from Europe in order to make the final pitch. Jet-lagged and reeling from the quick turnaround, Croft was determined to capture the Sharks’ attention and “bring the energy!” “It was a seriously long day of waiting,” he recalls, “But the experience was awesome, and we actually ran into another presenting entrepreneur wearing GUNNARs while working on his laptop to prepare his pitch – what a great advertisement!”

 

Visit Gunnar.com and learn how to protect your vision, enhance your digital performance, and discover GUNNAR’s latest innovation, the Liquet Lens, available online February 12th.

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eyestrain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.

 

# # #

 

Media Contact
Leigh-Anne Anderson
leigh@gunnars.com
(310) 990 5752

GUNNAR REVOLUTIONIZES LENS DESIGN WITH THE LIQUET LENS

CARLSBAD, Calif. – January 29, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to introduce the latest advancement in powerful eye protection: the Liquet Lens. For over a decade, GUNNAR has led the way and pioneered the field of computer protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of digital eye strain. Now, taking things a whole lot further, GUNNAR has revolutionized its protective lenses by combining its proprietary filter against artificial blue light with a lens that’s almost 100% clear.

 

Designed for the wearer who wants maximum protection without the noticeable amber tint, the Liquet Lens offers one of the highest BLPF (Blue Light Protection Factor) ratings while maintaining a discrete, colorless appearance. Engineered for superior protection and performance, the advanced Liquet Lens technology blocks over 35% of blue light and 100% of UV light. It reduces muscular eye strain and minimizes long-term damage while providing a balanced color spectrum with anti-glare, anti-reflective, scratch-resistant coatings on both sides of the lens. Reduce dryness and irritation while empowering yourself to perform at your best no matter what you’re doing or where you’re doing it.

 

Many may not yet realize that phones, computers, televisions, tablets, and other digital devices expose them to harmful artificial blue light that wears away at their vision and leads to severe side effects like glaucoma, cataracts, macular degeneration, dry and scratchy eyes, headaches, and poor-quality sleep on a daily basis. But don’t worry – GUNNAR has spent the last 10 years perfecting the solution and engineering eyewear that reduces these harmful effects. Today, they are the only digital eyewear company to offer measurable vision protection with their patented Blue Protection Factor (BPF) scale.

 

Similar to the Sun Protection Factor (SPF) scale for sunscreen, the BPF scale accurately measures the degree to which a lens protects eyes from damaging High-Energy Visible (HEV) blue light and UV light. GUNNAR offers a range of lenses that provide varying degrees of BPF protection. Their popular golden-hued amber lens scores highest at 65 BPF (blocking 65 percent of blue light), the more discrete clear crystalline lens scores 12 BPF (blocking 12 percent of blue light), and the all-new Liquet Lens strikes the perfect balance between the two with a score of 35 BPF.

 

Start your year off right by protecting your vision and enhancing your digital performance with the all-new Liquet Lens which is available now as an option for the Enigma, Haus, and Vertex. Stay tuned to gunnar.com, as well, as more GUNNAR styles with the Liquet Lens will be made available later in the year.

 

About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.

 

# # #

 

Media Contact
Scott Sorensen, President
GUNNAR Optiks, LLC
pr@gunnars.com

GUNNAR PARTNERS WITH COKE ESPORTS FOR LIMITED EDITION ENIGMA

CARLSBAD, Calif. – January 22, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is extremely excited to announce it has partnered with Coke eSports on a collaborative GUNNAR x Coke eSports project. Coca-Cola has been growing in the gaming and esports worlds over the past few years, and it was just a matter of time before they joined the GUNNAR Movement. Already in development with the help of the Coke eSports team, a Limited Edition Coke eSports-branded ENIGMA and microfiber bag will soon be landing in the hands of Coke eSports’ biggest gaming influencers. This exclusive project has already begun to roll out and will continue over the coming weeks.

 

The ENIGMA was inspired by the world of espionage and combines light-weight comfort with incredible peripheral viewing coverage. It comes with patented i-AMP® lens technology which is precision-engineered to eliminate eye strain and block the harmful effects of artificial blue light. Multi-barrel hinges are anchored into injected temples, curved nose rests provide even weight distribution, and engineering grade frame polymers give the ENIGMA excellent durability.

 

The world of esports is growing at an exponential rate and for GUNNAR to have the opportunity to join forces with Coke eSports to continue to help support its growth is a huge honor. Whether gamers are engaged in feverish competition or honing their skills, GUNNAR and Coke eSports will be protecting their eyes.

 

GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR’s premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.

 

About GUNNAR
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com

 

Media Contact
Scott Sorensen, President
GUNNAR Optiks, LLC
pr@gunnars.com

GUNNAR PARTNERS WITH UNIKRN – TO ALLOW UKG PURCHASES ON GUNNAR.COM

CARLSBAD, Calif. – January 11, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is taking online retail to new heights by partnering with Unikrn, Inc. ® and bringing their Unikrn Wallet platform to gunnar.com for online purchases using UnikoinGold (UKG), their proprietary cryptocurrency. GUNNAR was one of the first and original non-peripheral-based companies in the world to support gaming and esports, and now with Unikrn, they can.

 

About GUNNAR
Founded in 2006, GUNNAR Optiks® designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain, block blue light, and improve your digital performance. GUNNAR is the only patented digital eyewear recommended by doctors to protect and enhance your vision, and is made with advanced optical technology that addresses all issues associated with digital eye strain, including dry eyes, blurred vision, headaches, glare, harmful artificial blue light, eye fatigue, and visual stress. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com

 

About Unikrn

Established in 2014, Unikrn® is like Disneyland® for esports. Since launch, Unikrn has established itself as a leading esports brand, woven into the fabric of the rapidly growing esports community. Their global product portfolio and contributions include the Unikrn wagering platform, esports team ownership, tournament series, multiple original content platforms, sponsored community creators and a group that works with casinos to attract modern gaming audiences.

 

Unikrn raised venture capital from Mark Cuban, Shari Redstone, Elisabeth Murdoch, Ashton Kutcher, Guy O’Seary, and many others including a lead investor well-known for early investment into Snapchat and the partners with similar track records in a variety of Silicon Valley successes, including Twitter and Instagram. Unikrn recently sold over 127,000,000 of their UnikoinGold tokens in what was the largest token sale in esports and gaming history.

ARE YOU IGNORING THIS DANGEROUS, HIDDEN HEALTH HAZARD?

Start your year off right by joining in the revolution to protect your greatest asset from a growing, invisible threat.

 

CARLSBAD, California – (October 30, 2017): GUNNAR computer eyewear is on a mission to save America’s vision. While you may not yet know about the digital eyewear movement, you soon will. Much more than a mere trend, fad, or accessory, these glasses are essential protection against the daily threat that your cell phone, computer, and tablet pose to your vision and health. If you’re like most Americans, you spend almost half of your day staring at screens. These days, we can’t escape the increasing reliance on digital technology; from Facebook and email to searching Google for the best restaurants, the world of information at our fingertips entices us to spend more and more time in front of digital devices.

 

While all of this technology enhances our lives in many ways, it’s also taking its toll on your eyes and body. Every single day, our devices expose our eyes to stress and harmful artificial blue light far more intense than the level we receive from the sun, emitting a dangerous high-frequency wavelength that penetrates deep into the eye, directly reaching the retina. Even when we can’t feel it, this hazardous light wears away at our vision, leading to such severe side effects as cataracts, macular degeneration, dry and scratchy eyes, headaches, and poor quality sleep. Blue light from our screens disrupts melatonin production, which can affect sleep patterns that can ultimately lead to depression, sluggish body performance, and slow down your metabolism. Until recently, the only remedy was to avoid or limit screen time, but as our culture becomes far more digitally focused, such actions are impractical, if not impossible.

 

In the face of this invisible threat, GUNNAR offers another solution: protect and prevent damage to your vision and health with stylish, functional eyewear fashioned for everyday use. More than 10 years ago, GUNNAR researchers recognized the looming strain and health risks posed by electronic screens and artificial blue light and began studying its effects in-depth. Now, they are pioneering the digital eyewear movement with patented lens technology that heightens visual contrast for more defined content and digital detail, pre-focuses light to reduce muscular eye strain, and filters harmful HEV blue light for deeper, restorative sleep, and reduced risk of long-term vision and health damage. Built with wrap-around frames to reduce airflow, each pair of GUNNARs also actively battles dry, scratchy eyes, and the vision discomfort that accompanies life in the digital age.

 

This coming New Year, GUNNAR invites you to join the movement to safeguard your health and vision. Stock up on this essential, advanced protection today and enjoy free shipping on orders over $50, plus 10 percent off your purchase with email subscription. Visit gunnar.com to check out the variety of modern styles and functional designs, and discover why hundreds of “Visionary” members are choosing to trust GUNNAR with the health and future of their eyes.

 

About GUNNAR:
GUNNAR engineers glasses that eliminate digital eye strain and block blue light, enhancing your life with protection that gives you better eyes, better sleep, better health, and ultimately, a better you. GUNNAR is the only patented digital eyewear recommended by doctors to protect and enhance your vision, made with advanced optical technology that addresses all issues associated with digital eye strain, including dry eyes, blurred vision, headaches, glare, harmful artificial blue light, and visual stress and eye fatigue. The result: improved clarity, focus, and performance. Visit gunnar.com to discover more about this cutting-edge technology, functional digital eyewear, and the “Visionaries” who rely on us to protect their eyes every single day.

 

# # #

 

Spend Almost 11 Hours a Day Using Media? That’s OK: You’re Average.

http://www.denverpost.com/2016/06/29/media-use-america-11-hours/

For Media and Press inquiries please contact:

 


 

GUNNAR Optiks

 

pr@gunnars.com

(858)769-2500

2236 Rutherford Rd Suite 123

Carlsbad, Ca 92008