CARLSBAD, Calif. – January 29, 2018 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, is proud to introduce the latest advancement in powerful eye protection: the Liquet Lens™. For over a decade, GUNNAR has led the way and pioneered the field of computer protection using cutting-edge science and technology to develop eyewear that safeguards vision from the harmful effects of digital eye strain. Now, taking things a whole lot further, GUNNAR has revolutionized its protective lenses by combining its proprietary filter against artificial blue light with a lens that’s almost 100% clear.
Designed for the wearer who wants maximum protection without the noticeable amber tint, the Liquet Lens offers one of the highest BLPF (Blue Light Protection Factor) ratings while maintaining a discrete, colorless appearance. Engineered for superior protection and performance, the advanced Liquet Lens technology blocks over 35% of blue light and 100% of UV light. It reduces muscular eye strain and minimizes long-term damage while providing a balanced color spectrum with anti-glare, anti-reflective, scratch-resistant coatings on both sides of the lens. Reduce dryness and irritation while empowering yourself to perform at your best no matter what you’re doing or where you’re doing it.
Many may not yet realize that phones, computers, televisions, tablets, and other digital devices expose them to harmful artificial blue light that wears away at their vision and leads to severe side effects like glaucoma, cataracts, macular degeneration, dry and scratchy eyes, headaches, and poor-quality sleep on a daily basis. But don’t worry – GUNNAR has spent the last 10 years perfecting the solution and engineering eyewear that reduces these harmful effects. Today, they are the only digital eyewear company to offer measurable vision protection with their patented Blue Protection Factor (BPF) scale.
Similar to the Sun Protection Factor (SPF) scale for sunscreen, the BPF scale accurately measures the degree to which a lens protects eyes from damaging High-Energy Visible (HEV) blue light and UV light. GUNNAR offers a range of lenses that provide varying degrees of BPF protection. Their popular golden-hued amber lens scores highest at 65 BPF (blocking 65 percent of blue light), the more discrete clear crystalline lens scores 12 BPF (blocking 12 percent of blue light), and the all-new Liquet Lens strikes the perfect balance between the two with a score of 35 BPF.
Start your year off right by protecting your vision and enhancing your digital performance with the all-new Liquet Lens which is available now as an option for the Enigma, Haus, and Vertex. Stay tuned to gunnar.com, as well, as more GUNNAR styles with the Liquet Lens will be made available later in the year.
About GUNNAR:
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visit gunnar.com.
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Media Contact
Scott Sorensen, President
GUNNAR Optiks, LLC
pr@gunnars.com